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This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. It’s obvious that Apple is working hard to build an AR ecosystem of amazing tools powered by products such as the iPhone or iPad. This date makes sense for a couple of reasons.
Sony's standalone XR headset for enterprise CAD now has a price and release month. The Sony SRH-S1, as it's now being called, will be available for businesses to purchase from January 23 for $4750, and will start shipping some time in February. The headset was first announced at last year's CES.
What Meta did, instead, was answer with a blog post that highlights that its been a great year for Quest 3 and Quest 3S (which is reflected also on Steam data) and that the demographics of the store are changing. Happy Birthday, GT! appeared first on The Ghost Howls.
A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.
Hero view of PSVR 2 (Image by Sony Interactive Entertainment). I said that the winner of the 2016 match has been HTC, but actually, the real winner of the tethered headset market at that time has been Sony , with the PSVR headset exploiting the existing Playstation 4 userbase to sell more devices than the others.
The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.
Company’s like Apple and Meta are leaving Samsung in the virtual dust. Recent market data indicates that the VR/AR market is set to skyrocket over the next several years. ” Concept art of Apple’s XR device / Image Credit: The Information. on-year whereas its competitors, Apple and Xiaomi, grew 25.5%
Additionally, engineers train Deep Learning algorithms to accurately detect markers in live video data. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.
Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”
Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset. But that’s just a speculation of mine.
South Korean news outlet The Elec instead reports that Samsung will use Sonys new 1.35-inch inch 35523840 micro-OLED display, the same used in Sonys own SRH-S1 standalone headset. Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation.
Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components.
Other companies such as Apple, Samsung, LG, and Sony also invest in XR technology. Based on LSEG data, Reuters’ calculations suggest that the stake could be valued at $4.73 visionOS 2 Enhances Apple Vision Pro Features Apple has updated its Vision Pro spatial computing headset to visionOS 2.
IDC — International Data Corp. — is the most reputable company out there for this kind of data, and they base in on actual shipment numbers. Last year, Meta accounted for 75 percent of headset sales, followed by Apple at 5.2 percent, Sony with 4.3 Do the IDC numbers mean anything? Yes, they do.
International Data Corporation (IDC) has found that over 70 percent of global shipments of AR and VR headsets can be attributed to Meta for the third quarter of 2024. percent mostly off the strength of Metas performance, according to the latest information from global market data provider.
A report from UploadVR , citing “multiple sources,” claims that Sony’s next-gen PlayStation VR 2 headset will bring a big jump in resolution, along with eye-tracking, IPD adjustment, and even head-mounted haptics. Apple has also been looking into the idea of head-mounted haptics to aid navigation in virtual spaces.
Sony may launch it in 1Q23, depending on the development schedule of PS VR2 game titles. Genius also provides aspherical lenses for the PSVR 2 device, and Ming-Chi Kuo states that Genius is working with other extended reality (XR) clients, including Apple. units shipments in 2H22. pic.twitter.com/NIqFgg4Kjl. — ??? Haptic motors.
Image Credit: Sony. Augmented reality (AR) patents protect technological elements and pieces of data such as video, sound, and mapping technologies that enhance the real-world experience. Regarding inclusivity, on April 4, 2019, the USPTO published a new patent for Sony that was filed in December 2017. Image Credit: Sony/USPTO.
But for now, I’ll just tell you what have been in my opinion the most interesting pieces of XR news of the week… Top news of the week (Image by KnightMD) Valve Deckard’s “Roy” controllers allegedly leaked The usual Brad Lynch with his team of data miners has found evidence of a controller codenamed Roy in the code of SteamVR.
According to recent data released by the IDC Worldwide Quarterly AR/VR Headset Tracker, the global market for XR headsets witnessed a significant growth of 130.4% year over year during the fourth quarter of 2023. The report also highlighted how during the majority of 2023, XR headset shipments declined by 23.5 per cent year-on-year.
Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap. These solutions will serve each specific industry and meet the demands of corporations in terms of data protection, business processes, and specific work procedures.
The Epic vs Apple trial makes interesting documents come to light. The Epic vs Apple battle over Fortnite and the 30% cut on all the transactions on the Apple Store has just had its first round, and thanks to it, many secretive documents have come to light. Apple continues its investments in AR. (Image by Epic Games).
Image by Sony Interactive Entertainment). Sony reveals the design of the PSVR 2. Finally, Sony Interactive Entertainment has unveiled the design of the PlayStation VR 2 headset. An analysis of the job postings of Meta shows that the company is trying to add cellular data to its headsets. Top news of the week.
If you make some calculations using these data, the result is that Meta has probably sold 9–10M Quest 2 units until now. So creating new devices that young kids may like (the Quest 2) and that have an independent store (Quest Store) and where Meta can perform all the data tracking that it wants, seems the ideal scenario. Upload VR).
Some people also suspected that by abandoning the Facebook login, it will be less easy also to subsidize the price of the headset with the data, but honestly, I don’t think that there won’t be data harvesting on Meta accounts. Image by Sony Interactive Entertainment). Sony releases some details about PSVR 2 runtime.
Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. But Sony has refuted the report, claiming it is not true. Learn more Some XR fun In China I have found where the Apple headset is manufactured.
Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. This week Sony has showcased the new DualShock controller for the PS5, dubbed DualSens. Other relevant news. Image by Acer).
What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. an ARM chips can be installed on IoT sensors that communicate to a server where an NVIDIA card is used to perform machine learning on the data).
It includes some of its data and takeaways. Always see chart date for context, and refer to newer data if applicable. This approach has attracted Sony Pictures, Miller Lite, and Porsche as clients for AR campaigns. This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape.
Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Specifically, Sony announced 5 million cumulative units sold in January.
Apple XR headset may have great processing power. This week I’m so desperate that there is no news to write about that I’m even sharing a rumor about the Apple headset. The visuals would be provided by two 4K OLED microdisplays from Sony. More info (Niantic receiving an investment) More info (Fold AR).
It is very interesting that because of this recall, Facebook shared some data about how many facemasks were affected : it says 4M in the United States, around 170K in Canada. Sony has sold 10M PS5 worldwide. Facebook is evaluating the integration of Oculus Move with Apple Health. In Japan, the number is around 80K.
Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. I hope you’ll enjoy it…. SSD (8–9 GB/s).
Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. But perhaps a more telling metric goes straight to the source: Oculus Quest Store data.
This past weekend, Apple debuted its Vision Pro mixed reality headset in the United Kingdom, marking the end of the firm’s international device rollout completion, which started at WWDC 2024 and includes regions such as mainland China, Japan, Singapore, Australia, Canada, France, and Germany. drop compared to the previous year.
In two days there will be the Facebook Connect, an Apple event and a Sony event about PS5! Data about a new Vive Focus device appear on GeekBench. Apple teases AR for its next event and invents the “SR” acronym. This week in VR had interesting news as you will see here below, but a new amazing week actually awaits us!
PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Of course, the object must be in the FOV of the cameras of the headset to be tracked, even if HTC says that the tracking can somewhat continue also when this condition is not true (i guess using just IMU data). Click to read the thread on Twitter… it is worth it.
I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.
Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.
Augmented World Expo in Long Beach is the first conference I’ve attended fully equipped with Meta Ray-Ban glasses and Apple Vision Pro as part of my reporting toolkit. Some of those that are on the record, though, flowed directly from Meta Glasses into an iPhone and then back onto Apple Vision Pro for composition in the Safari Web browser.
If you plan to invest in Apple ’s innovative mixed reality headset, recent rumors about potential Apple Vision Pro weight issues might give you some cause for concern. Since announcing the Vision Pro , Apple has made some ambitious claims. Apple Vision Pro Weight: How Much Does it Weigh?
After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. According to the creators of Hubris, Sony is working on solving the issue , but he said nothing about when this update will be released.
As it was introduced two years before PlayStation VR and three years before the HTC Vive, the name “Oculus Rift” was for a long time synonymous with “virtual reality”, in the same way that Apple’s “iPod” was for a time a layman’s term for any MP3 player.
Following the hotly anticipated Apple WWDC showcase last week. Sony Provides Spatial Computing without a Headset Requirement This week, Sony Electronics introduced new 3D visualization tools that allow users to see and interact with extended reality content without using smart glasses.
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