The Ghost Howls

FEBRUARY 5, 2024

My feed on social media is full of posts about the Apple Vision Pro, which has just been released a few days ago. So, as you can expect, a big part of this newsletter will be about Apple’s device, but actually there are also a few interesting pieces of news that regard other products and other companies.

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The Ghost Howls

FEBRUARY 10, 2025

What Meta did, instead, was answer with a blog post that highlights that its been a great year for Quest 3 and Quest 3S (which is reflected also on Steam data) and that the demographics of the store are changing. Happy Birthday, GT! appeared first on The Ghost Howls.

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The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. And on the other side, it could be used for biometric authentication to perform payments in XR (where entering your card data is a true pain). Ahah I love the nonsense of the rumors about Apple!

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XR Today - Virtual Reality

OCTOBER 28, 2024

The SynergyXR platform aims to consolidate digital 3D learning data and opportunities that companies can roll out at scale and repeatably without limitations related to traditional mentoring. is an interoperable solution ready for a range of headsets, such as Apple Vision Pro, Meta, HTC, and Pico.

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The Ghost Howls

NOVEMBER 20, 2024

But after all the updates to the passthrough quality on the Oculus Quest 3 and the impressive definition on the Apple Vision Pro, I can just say that it feels like a regular high-definition passthrough for 2024. This was my opinion until the demo of the cockpit. My brain then started processing the information.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Data privacy.

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The Ghost Howls

SEPTEMBER 6, 2021

Venice VR, Burning Man, and TGS show the beauty of virtual events. It has been a huge week for events in virtual reality , thanks to three important initiatives of this kind: Venice VR Expanded, Burning Man, and Tokyo Game Show. Apple AR/VR headset may rely on a nearby iPhone to work. Top news of the week.

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Road to VR

FEBRUARY 29, 2024

Apple announced that it’s bringing a new show to Apple TV+ based on William Gibson’s award-winning cyberpunk novel Neuromancer (1984), offering another big moment for VR to take the limelight. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Unthinkable complexity.

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Road to VR

MARCH 11, 2019

Several reports over the past two years have suggested Apple is getting ready to manufacture an AR headset , and possibly ship it sometime in 2020—something that’s so far unsubstantiated by the company itself. SEE ALSO Report: Apple Nearly Acquired Leap Motion but the Deal Fell Through.

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ARPost

JULY 30, 2020

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. How Augmented Reality Works. See Also: What Is the Difference between Virtual Reality and Augmented Reality?

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ARVR

APRIL 21, 2022

It tracked 15 brand lens campaigns and correlated their activation to three years of sales data, brand-health tracking and other KPIs (full methodology here ). This lets marketers get an apples-to-apples view of its relative performance. Data Dive: How Should We Measure AR Marketing?

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The Ghost Howls

MAY 5, 2025

This is a great day: finally, it will be possible to publish on the Quest Store apps that merge the real and the virtual using AI. And Metas policies prohibit certain uses of data, including to perform, facilitate, or provide tools for surveillance, and uniquely identifying a device or user, except as permitted [in the policy].

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The Ghost Howls

JULY 9, 2023

There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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XR Today - Mixed Reality tag

JANUARY 10, 2025

Apple Vision Pro Helps to Train NVIDIA Robots This week, at CES 2025, NVIDIA took centre stage to showcase its latest innovations in emerging technology. In its official press releases regarding NVIDIA robotics updates, Apples Vision Pro MR headset was featured in various promotional images, highlighting its pivotal role in this journey.

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The Ghost Howls

AUGUST 24, 2020

And I’m also worried about using a Facebook account for everything XR related, because Facebook has a long history of obscure practices with the data of its users , apart from the standard “personalized ads” business. Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! Facebook and Apple will jumpstart the smartglasses ecosystem. 2021 is going to be an interesting year for AR.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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XR Today - Virtual Reality

MAY 30, 2024

Although a virtual reality meeting may not be the same as collaborating with a colleague in person, VR can bring a unique sense of “presence” to conversations between staff. Why is virtual reality such a valuable tool for collaboration, and how can you host VR sessions that empower, align, and inspire your teams?

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Road to VR

OCTOBER 6, 2023

One of the most interesting things about Vision Pro is the way Apple is positioning its fully immersive capabilities. While many have interpreted the company’s actions as relegating VR to an afterthought, the reality is much more considered. On Vision Pro, Apple is doing the reverse. Vision Pro is somewhat ironic.

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XR Today - Virtual Reality

SEPTEMBER 20, 2024

Other companies such as Apple, Samsung, LG, and Sony also invest in XR technology. Based on LSEG data, Reuters’ calculations suggest that the stake could be valued at $4.73 visionOS 2 Enhances Apple Vision Pro Features Apple has updated its Vision Pro spatial computing headset to visionOS 2.

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Road to VR

APRIL 4, 2018

You’ll probably want to catch up on work, or play a game to fight the inevitable boredom—two things Apple thinks will be done in VR in the near future. The post Apple Shows VR Could Help Fight Motion Sickness & Boredom in Self-driving Cars appeared first on Road to VR.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset. But that’s just a speculation of mine.

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The Ghost Howls

MAY 7, 2022

Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. Apple has the most important tech brand, it has a lot of money, it has experience in shipping successful hardware and software, it has compelling content (movies, music, apps), and it has physical stores.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. More info (Blender now supports Virtual Reality) More info (How to activate VR support in Blender).

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XR Today - Virtual Reality

MARCH 8, 2024

According to recent data released by the IDC Worldwide Quarterly AR/VR Headset Tracker, the global market for XR headsets witnessed a significant growth of 130.4% year over year during the fourth quarter of 2023. The report also highlighted how during the majority of 2023, XR headset shipments declined by 23.5 per cent year-on-year.

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The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

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Slashgear

JULY 26, 2021

Apple’s mobile ecosystem has been marked by two main pillars in the past few years. While it has been singing praises about its work on protecting users’ privacy, it has also been designing its iPhones and Apple Watches to record and store health-related data, from activity tracking to biometrics monitoring.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Betsy Gilbert: Most recently, the term has been more widely discussed due to Apple adopting the term to differentiate its offering from others.

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The Ghost Howls

JULY 5, 2021

The most interesting insight of the week comes from analyst Mark Mahaney, that, among other things has analyzed Facebook’s Virtual Reality business, and has reported very interesting data. But actually, the virtual reality business is far from being profitable for Facebook. and this is a solid number.

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The Ghost Howls

SEPTEMBER 30, 2024

Apple already committed to doing AR and made clear that the endgame is AR glasses. The plan is to make people keep these glasses on all the time , a bit like people do with Apple Airpods. I expect that in a few years, it won’t be strange to see some people in the street who have Ray-Ban or Apple smart glasses.

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VRScout

APRIL 18, 2019

Virtual and artificial reality technologies are changing the world. In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities. A comprehensive breakdown of the VR/AR patent process.

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XR Today - Virtual Reality

JULY 26, 2022

Despite ongoing controversy over US data collection concerns, ByteDance continues its immersive journey through its virtual reality (VR) hardware division, Pico Interactive, and its augmented reality (AR) content distribution platform TikTok. Written for the CEO of Apple, Tim Cook, and the CEO of Alphabet Inc.

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The Ghost Howls

FEBRUARY 7, 2022

Before leaving you to the news of the week, let me just tell you two things that may interest you: If you missed them, don’t forget to read my predictions about augmented reality and virtual reality in 2022; This Thursday at 5 pm CET AWE Nite Florence comes back! Image by Apple). Apple may implement WebXR in Safari.

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The Ghost Howls

NOVEMBER 26, 2024

But for now, I’ll just tell you what have been in my opinion the most interesting pieces of XR news of the week… Top news of the week (Image by KnightMD) Valve Deckard’s “Roy” controllers allegedly leaked The usual Brad Lynch with his team of data miners has found evidence of a controller codenamed Roy in the code of SteamVR.

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Hypergrid Business

MARCH 25, 2025

We saw a 10 percent bump in augmented and virtual reality headset shipments last year — but they’re predicting a 12 percent drop for 2025. IDC — International Data Corp. — is the most reputable company out there for this kind of data, and they base in on actual shipment numbers. Yes, they do.

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VRScout

OCTOBER 25, 2016

Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality.

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