Road to VR

FEBRUARY 15, 2024

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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The Ghost Howls

JUNE 29, 2020

Oculus is stopping selling the Go, will stop accepting apps for its store in December 2020 and will just keep supporting the headset until 2022, when it will be definitely discontinued. Google is going to buy North. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. Image by North).

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

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AR Insider

OCTOBER 8, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. To characterize activity so far and to extrapolate market directions, we’ll take a closer look at three examples: Apple, Google and Bose. Regardless of timing, we remain confident that Apple AR glasses are coming.

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Hypergrid Business

FEBRUARY 21, 2024

Maria Korolov at the Apple store in Holyoke, Massachusetts. This past weekend, I went to the local Apple store and got a demo of the new Apple Vision Pro headset — the one where you’ll spend a minimum of $3,500 and more likely $4,000 if you buy it. Is the Apple Vision Pro the reason to switch?

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VRScout

JUNE 21, 2018

Apple announced earlier this month they would adopt the new USDZ file format for 3D content across its AR-enabled iPhones and iPads, which can display illusory, animated images placed in your real surroundings. The San Jose-based creative software company partnered with Apple and Pixar to develop and launch the file type.

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Road to VR

SEPTEMBER 3, 2022

But there’s likely another major reason for this partnership—it brings two allies together against a common threat: Apple. Though Apple hasn’t formally announced any XR products yet, all signs point to a long history of R&D and a desire for the company to dominate the space.

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AR Insider

JANUARY 6, 2021

It’s also naturally monetizable and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image search on Google desktop. It takes form so far in Google Lens. So how will Google develop these opportunities? As mentioned, Google is not alone.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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Mashable VR

MAY 11, 2022

Google is finally looking to give AirPods Pro a run for their money. At its annual Google I/O keynote , Google unveiled the new Pixel Buds Pro. The new Pixel Buds Pro will be available for pre-order on July 21 for $199, making them $50 cheaper than the AirPods Pro and right in line with Apple's fantastic Beats Fit Pro.

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AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week).

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Upload VR

JUNE 17, 2024

AirPlay Mirroring to Apple Vision Pro with visionOS 2 dramatically expands the headset's capabilities, and new features better integrate your iPad, Mac, keyboard and controllers too. In the case of Gear VR and the cardboard boxes shipped by the likes of Nintendo , Google , and the New York Times , you could (and still can!)

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Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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AR Insider

SEPTEMBER 19, 2019

But there’s growing realization that this definition is too limiting. Bose is already there with Bose AR, while Google has developed live language translation apps and Apple will enter a bit later, as it often does. In fact, it’s already conditioning this behavior through Google Assistant and voice search.

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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Mashable VR

MARCH 18, 2022

SAVE 11%: Make sure your phone never runs out of juice with Apple's MagSafe Battery Pack. The missed alarms, the dead phone when you really need to use Google Maps. Enter Apple's MagSafe Battery Pack , which you can place on top of (or under) your phone for a quick boost. Credit: Apple. Apple MagSafe Battery Pack.

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XR Today - Augmented Reality tag

APRIL 17, 2023

Gherman notes that while Apple and Android’s market share varies greatly, Android’s market share possesses a far larger range of device variants such as Google, LG, and Blue. Apple does. So Apple is kind of where the money is as far as developing technology. That’s definitely where the future is.

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AR Insider

JUNE 18, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, continuing here in Part I with insights from Google, Niantic and ARWay. First Steps. Showing the Way.

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AR Insider

JANUARY 15, 2021

Starting with the broader definition of aggregation theory, you may know the term. This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. Spatial Implications.

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Road to VR

SEPTEMBER 18, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Notably, Luxottica partnered with Google in 2014 to design and distribute additional frames for Google Glass in effort to make the smartglasses a high fashion item.

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AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. It offers high-definition 3D models of 75 major cities.

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Last but definitely not least is Microsoft.

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XR Today - Mixed Reality tag

JULY 14, 2024

In 2023, we learned Samsung was joining forces with Google and Qualcomm on a new XR initiative during the company’s “Unpacked” event. Samsung and Google have both regularly confirmed that they’re still working together on something new. In fact, Google mentioned its partnership with Samsung at I/O 2024. Until now, that is.

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AR Insider

NOVEMBER 5, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? With those caveats and definitions, what does the hearables revenue picture look like?

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Road to VR

AUGUST 8, 2019

Facebook is in a similar position as it has software offerings which largely match those of Snapchat, however, Facebook has not hidden the fact that it’s definitely doing R&D in the AR hardware space.

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Road to VR

JANUARY 20, 2022

Meta is rolling out update v37 for Oculus Quest and Quest 2 bringing quality-of-life improvements like interface tweaks and tracking support for the Apple Magic Keyboard. ” you’d either need to memorize the URL and enter it directly or memorize the name of the app and then Google it to hopefully find it inside the headset.

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VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences.

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ARVR

DECEMBER 6, 2022

The artistic expression of visual content especially depending on the situation should be taken into consideration the quality and the definition of photography. Sometimes, accidents can also raise the most surprising work and provides an outcome that is beyond expectation. The last bit to consider is styles.

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Ryan Schultz

APRIL 6, 2023

If metaverse was the buzzword of 2022, AI is definitely the buzzword of 2023! But I promise that I will soon return you to your regularly scheduled programming… On Thursday evening, I was test-driving a new web browser I had downloaded on a whim from the Apple Apps Store, called Orion.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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Road to VR

AUGUST 31, 2017

Now the company has adapted their system for Apple’s ARKit, showing how phone-based augmented reality can be used to view volumetric footage, and allow users to step through a portal into the footage. SEE ALSO The 10 Coolest Things Being Built with Apple's ARKit Right Now. Image courtesy HypeVR.

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ARVR

JULY 9, 2020

Definition, Basic features, Problems and Challenges by fernanda rodríguez. In this article, you will find: AR definition, Basic features, and AR problems and challenges. Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). Augmented Reality?—?Definition,

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ARPost

MAY 26, 2020

Thanks to NVIDIA CloudXR SDK kit, users will be able to enjoy VR, AR, and MR experiences at the highest definition of graphics and sound on head-mounted devices or mobile devices. The tetherless XR streaming experience is available for both head-mounted displays and Android phones that support Google ARCore.

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AR Insider

MAY 26, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. Tethered VR has definitely lost its battle against standalone. Outstanding move. Good luck with that.

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