XR Today - Virtual Reality

MAY 27, 2024

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. So, what is Google Project Starline, and what makes it different from the current solutions available? What is Google Project Starline?

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XR Today - Mixed Reality tag

NOVEMBER 15, 2024

Will the Apple Vision Pro be discontinued? In the last couple of months, numerous reports have emerged suggesting that Apple is either slowing down or completely halting production of its flagship headset. So, what does that mean for Apple’s future in the extended reality market? Apple Cuts Vision Pro Shipments: Is This the End?

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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AR Insider

JANUARY 6, 2021

It’s also naturally monetizable and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image search on Google desktop. It takes form so far in Google Lens. So how will Google develop these opportunities? As mentioned, Google is not alone.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. What a HTC/Google Unitifaction Mean?

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Road to VR

FEBRUARY 15, 2024

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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XR Today - Augmented Reality tag

APRIL 22, 2025

Recently, at the TED2025 conference, Shahram Izadi , the leader of Google’s AndroidXR development team, gave a public demonstration of the upcoming smart glasses operating system, following its initial launch in the new year, showcasing a prototype pair of smart glasses during the presentation.

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The Ghost Howls

AUGUST 18, 2022

Look on Google for “trillions dollars metaverse” and find the prediction with the most trillions. So go on reporting whatever “trillions data” you find, even if it is from the website “cryptofakes.com” The definition. John Riccitiello’s definition of the metaverse. Mix all together.

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Road to VR

SEPTEMBER 3, 2022

But there’s likely another major reason for this partnership—it brings two allies together against a common threat: Apple. Though Apple hasn’t formally announced any XR products yet, all signs point to a long history of R&D and a desire for the company to dominate the space.

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Upload VR

JANUARY 15, 2025

Play For Dream MR's hardware and software design is definitely heavily inspired by Apple Vision Pro, and a representative admitted as much to me. Currently, Play For Dream MR runs its own fork of Android (heavily visually inspired by Apple's visionOS), similar to the approach Pico and HTC have taken.

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VRScout

JUNE 21, 2018

Apple announced earlier this month they would adopt the new USDZ file format for 3D content across its AR-enabled iPhones and iPads, which can display illusory, animated images placed in your real surroundings. The San Jose-based creative software company partnered with Apple and Pixar to develop and launch the file type.

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AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week).

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. What a HTC/Google Unitifaction Mean?

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XR Today - Augmented Reality tag

JANUARY 23, 2025

One is that Google will contribute to developing the device via the AndriodXR OS, another is that the device will adopt elements of Samsung’s mobile AI technology, and thirdly, it will receive more public-facing updates this year. Notably, Google is developing this XR OS in collaboration with Samsung.

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AR Insider

SEPTEMBER 19, 2019

But there’s growing realization that this definition is too limiting. Bose is already there with Bose AR, while Google has developed live language translation apps and Apple will enter a bit later, as it often does. In fact, it’s already conditioning this behavior through Google Assistant and voice search.

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XR Today - Augmented Reality tag

DECEMBER 25, 2024

Weve been eagerly awaiting some genuine news about Samsungs impending XR headset for months now ever since the company announced its partnership with Google and Qualcomm. The Moohan (Infinity in Japanese) headset is still definitely in its early stages, but Samsung has already allowed a handful of journalists to test out a prototype.

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AR Insider

OCTOBER 8, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. To characterize activity so far and to extrapolate market directions, we’ll take a closer look at three examples: Apple, Google and Bose. Regardless of timing, we remain confident that Apple AR glasses are coming.

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VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences.

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Mashable VR

MARCH 18, 2022

EDT Google Maps is back up and running all over the world as of Friday afternoon. Google Maps went down Friday, March 18, for some users, making it difficult to find directions for driving, walking, biking and modes of transportation. Definitely down. Other apps that use Google Maps are experiencing issues as well.

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AR Insider

JUNE 18, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, continuing here in Part I with insights from Google, Niantic and ARWay. First Steps. Showing the Way.

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AR Insider

JANUARY 15, 2021

Starting with the broader definition of aggregation theory, you may know the term. This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. Spatial Implications.

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AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. It offers high-definition 3D models of 75 major cities.

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Road to VR

AUGUST 31, 2017

Now the company has adapted their system for Apple’s ARKit, showing how phone-based augmented reality can be used to view volumetric footage, and allow users to step through a portal into the footage. SEE ALSO The 10 Coolest Things Being Built with Apple's ARKit Right Now. Image courtesy HypeVR.

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Road to VR

SEPTEMBER 18, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Notably, Luxottica partnered with Google in 2014 to design and distribute additional frames for Google Glass in effort to make the smartglasses a high fashion item.

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XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Could Google be next?

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Road to VR

AUGUST 8, 2019

Facebook is in a similar position as it has software offerings which largely match those of Snapchat, however, Facebook has not hidden the fact that it’s definitely doing R&D in the AR hardware space.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million. This investment provides HTC with significant XR-related support from Google and access to a non-exclusive license for HTCs XR intellectual property.

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The Ghost Howls

SEPTEMBER 16, 2024

The next two weeks are going to be definitely hotter, with the Meta Connect on the 25th, and all the other minor VR vendors trying to rush to announce their products before it! The new iPhone can shoot spatial photos and videos that can be seen inside the Apple Vision Pro. Read my review about them to understand why!

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Road to VR

JANUARY 20, 2022

Meta is rolling out update v37 for Oculus Quest and Quest 2 bringing quality-of-life improvements like interface tweaks and tracking support for the Apple Magic Keyboard. ” you’d either need to memorize the URL and enter it directly or memorize the name of the app and then Google it to hopefully find it inside the headset.

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Hypergrid Business

FEBRUARY 21, 2024

Maria Korolov at the Apple store in Holyoke, Massachusetts. This past weekend, I went to the local Apple store and got a demo of the new Apple Vision Pro headset — the one where you’ll spend a minimum of $3,500 and more likely $4,000 if you buy it. Is the Apple Vision Pro the reason to switch?

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XR Today - Mixed Reality tag

NOVEMBER 22, 2024

Now, both companies are beginning to invest in more premium devices that could put them head-to-head with rival devices like the Apple Vision Pro , and unlock new opportunities in the enterprise market. Initially, rumors indicated that Samsung was working on an MR headset, like Sony – to compete with the Apple Vision Pro.

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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AR Insider

OCTOBER 22, 2020

Given the unimpressive adoption of Google Glass and everything that has come since, should we assume AR glasses need another couple of decades before becoming good enough for broad adoption? And there’s hope that Apple and Facebook are on the cusp of something worthy, but the release of their products has and continues to be a few years out.

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VRScout

NOVEMBER 7, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, we cover NFL’s new VR series, Intel buying Voke, indigenous languages living on with VR, Unity’s big developer updates, Microsoft’s line of VR headsets, Apple using VR to develop self-driving car, money & funding, and more.

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Later, in November, another leak emerged suggesting Samsung will use its partnership with Google and Qualcomm to release a pair of AI smart glasses similar to the Meta Ray-Ban glasses. In September 2024 , Qualcomm announced it was working on a pair of smart glasses with Google and Samsung. So, what does all of this mean?

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