Road to VR

SEPTEMBER 3, 2022

But there’s likely another major reason for this partnership—it brings two allies together against a common threat: Apple. Though Apple hasn’t formally announced any XR products yet, all signs point to a long history of R&D and a desire for the company to dominate the space.

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VRScout

JUNE 21, 2018

Apple announced earlier this month they would adopt the new USDZ file format for 3D content across its AR-enabled iPhones and iPads, which can display illusory, animated images placed in your real surroundings. The San Jose-based creative software company partnered with Apple and Pixar to develop and launch the file type.

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The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week).

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AR Insider

JANUARY 6, 2021

It’s also naturally monetizable and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image search on Google desktop. It takes form so far in Google Lens. So how will Google develop these opportunities? As mentioned, Google is not alone.

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AR Insider

SEPTEMBER 19, 2019

But there’s growing realization that this definition is too limiting. Bose is already there with Bose AR, while Google has developed live language translation apps and Apple will enter a bit later, as it often does. In fact, it’s already conditioning this behavior through Google Assistant and voice search.

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AR Insider

OCTOBER 8, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. To characterize activity so far and to extrapolate market directions, we’ll take a closer look at three examples: Apple, Google and Bose. Regardless of timing, we remain confident that Apple AR glasses are coming.

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Road to VR

DECEMBER 12, 2024

Note: Samsung and Google aren’t yet sharing any key details for this headset like resolution, weight, field-of-view, or price. Hands-on With Samsung Project Moohan Android XR Headset Image courtesy Google Starting from the Project Moohan hardwareit’s a good-looking device, no doubt. We went hands on with an early version.

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VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences.

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The Ghost Howls

DECEMBER 9, 2024

A VPS system detecting visual features in the surrounding environment (Image by Google) VPS stands for Visual Positioning System. Slightly modifying Niantic’s definition , we can say that “a VPS is a cloud service that enables applications to localize a users device at real-world locations.

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Mashable VR

MARCH 18, 2022

EDT Google Maps is back up and running all over the world as of Friday afternoon. Google Maps went down Friday, March 18, for some users, making it difficult to find directions for driving, walking, biking and modes of transportation. Definitely down. Other apps that use Google Maps are experiencing issues as well.

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Road to VR

SEPTEMBER 18, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Notably, Luxottica partnered with Google in 2014 to design and distribute additional frames for Google Glass in effort to make the smartglasses a high fashion item.

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Road to VR

AUGUST 31, 2017

Now the company has adapted their system for Apple’s ARKit, showing how phone-based augmented reality can be used to view volumetric footage, and allow users to step through a portal into the footage. SEE ALSO The 10 Coolest Things Being Built with Apple's ARKit Right Now. Image courtesy HypeVR.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

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Road to VR

JANUARY 20, 2022

Meta is rolling out update v37 for Oculus Quest and Quest 2 bringing quality-of-life improvements like interface tweaks and tracking support for the Apple Magic Keyboard. ” you’d either need to memorize the URL and enter it directly or memorize the name of the app and then Google it to hopefully find it inside the headset.

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XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Could Google be next?

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Road to VR

AUGUST 8, 2019

Facebook is in a similar position as it has software offerings which largely match those of Snapchat, however, Facebook has not hidden the fact that it’s definitely doing R&D in the AR hardware space.

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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AR Insider

JANUARY 15, 2021

Starting with the broader definition of aggregation theory, you may know the term. This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. Spatial Implications.

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AR Insider

JUNE 18, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, continuing here in Part I with insights from Google, Niantic and ARWay. First Steps. Showing the Way.

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Hypergrid Business

FEBRUARY 21, 2024

Maria Korolov at the Apple store in Holyoke, Massachusetts. This past weekend, I went to the local Apple store and got a demo of the new Apple Vision Pro headset — the one where you’ll spend a minimum of $3,500 and more likely $4,000 if you buy it. Is the Apple Vision Pro the reason to switch?

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AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. It offers high-definition 3D models of 75 major cities.

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VRScout

MARCH 12, 2018

“We will definitely be there.” Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.”

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Last but definitely not least is Microsoft.

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ARPost

MAY 26, 2020

Thanks to NVIDIA CloudXR SDK kit, users will be able to enjoy VR, AR, and MR experiences at the highest definition of graphics and sound on head-mounted devices or mobile devices. The tetherless XR streaming experience is available for both head-mounted displays and Android phones that support Google ARCore.

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AR Insider

NOVEMBER 5, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? With those caveats and definitions, what does the hearables revenue picture look like?

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XR Today - Mixed Reality tag

NOVEMBER 15, 2024

Will the Apple Vision Pro be discontinued? In the last couple of months, numerous reports have emerged suggesting that Apple is either slowing down or completely halting production of its flagship headset. So, what does that mean for Apple’s future in the extended reality market? Apple Cuts Vision Pro Shipments: Is This the End?

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ARVR

DECEMBER 6, 2022

The artistic expression of visual content especially depending on the situation should be taken into consideration the quality and the definition of photography. Sometimes, accidents can also raise the most surprising work and provides an outcome that is beyond expectation. The last bit to consider is styles.

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AR Insider

OCTOBER 22, 2020

Given the unimpressive adoption of Google Glass and everything that has come since, should we assume AR glasses need another couple of decades before becoming good enough for broad adoption? And there’s hope that Apple and Facebook are on the cusp of something worthy, but the release of their products has and continues to be a few years out.

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Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. So let’s make a big online survey, a classic Google Form, and let’s agree on what to hype next so that we can pretend to be experts in time. 1 reason why VR is not getting into the mainstream.

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Trends Apple Technology Course 400

VRScout

SEPTEMBER 1, 2017

The industry has been experiencing a boom in recent years with hundreds of startups and heavy investment from tech giants including Google, Apple, Samsung, and Facebook. AR and VR are gearing up for a giant leap forward thanks to advancements in eye-tracking technology. Despite all the activity, AR/VR hardware remains relatively crude.

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AR Insider

OCTOBER 2, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. In terms of penetration and impact, it could be argued that one of the most successful AR products to date is Apple’s AirPods. Apple could open up its platform in the manner of iOS, and tvOS.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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AR Insider

MAY 6, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. Tethered VR has definitely lost its battle against standalone. Outstanding move. Good luck with that.

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