The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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AR Insider

AUGUST 9, 2021

Co-host Rick Santelli threw Cramer a life preserver by reading Zuck’s now-famous definition (“a fully embodied internet you look out at from the inside”), but Cramer was on a roll, declaring Zuck “didn’t explain enough.” It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Apple also had such abilities with its Vision Pro, accompanying technology portfolio, and partners like NVIDIA. Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entrant in the XR market.

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AR Insider

FEBRUARY 1, 2021

The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Seems like they’re zeroing in on Maps as the sweet spot for XR and tossing everything else, like their Daydream headset, their investment in Magic Leap, Poly, and finally Tilt Brush, overboard. Tilt Brush becomes open source.

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Road to VR

SEPTEMBER 18, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. The partnership is the direct result of Facebook’s struggles to reduce the device’s size into an appealing form factor, the report claims.

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XR Today - Augmented Reality tag

JANUARY 18, 2024

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Is spatial computing a buzzword, or will the definition mould the XR industry to come? However, the narrative quickly switched towards the middle of the year.

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The Ghost Howls

JUNE 29, 2020

Oculus is stopping selling the Go, will stop accepting apps for its store in December 2020 and will just keep supporting the headset until 2022, when it will be definitely discontinued. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes. More info.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million.

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The Ghost Howls

JANUARY 12, 2020

Apple signs a deal with Imagination Technologies. Apple has just signed a multi-year deal with Imagination Technologies. With this agreement, Apple gets access to various IP by this company, and so gets access to this knowledge. Apple is probably securing the possibility to implement fast ray tracing in iPhones.

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Slashgear

MARCH 30, 2018

For as revolutionary as the Magic Leap One headset claims to be, we definitely don’t know enough about it. Even though Magic Leap has given us a few morsels of information about the headset and what it can do, Magic Leap One is still shrouded behind a veil of mystery.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. In return, Google will gain valuable XR-related support from the headset vendor.

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AR Insider

OCTOBER 22, 2020

Over the last seven years, we’ve seen the introduction of a number of see-through AR glasses for consumers and enterprises from companies such as Google, Microsoft, Magic Leap, North, Meta, ODG, DAQRI, Vuzix, and the list goes on. What is clear is that the attempts to date have fallen short. We’ll get into that. Click To Tweet.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. In return, Google will gain valuable XR-related support from the headset vendor.

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XR Today - Augmented Reality tag

JUNE 21, 2024

Based on what we’ve seen in the last few months, from new partnerships to potential leaks at Google I/O, there’s definitely potential. In 2022, hope was revived with the introduction of “ Project Iris ”, a new project intended to help Google compete with companies like Apple, and their Vision Pro headset. Amazon has its Echo Frames.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Another interesting thing is that Pico is not copying Meta or Magic Leap in proposing inside-out tracked controllers : these ones still have a tracking ring.

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VRScout

FEBRUARY 25, 2019

OK, I will be able give a more definite verdict after I actually get a hands-on demo first thing tomorrow, but in the meantime, here are our first impressions from having seen the live demos on the stage here at MWC Barcelona. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus.

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ARPost

APRIL 29, 2021

The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent. Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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The Ghost Howls

MARCH 26, 2018

At GDC, HTC has announced that this great device will come for sure to the rest of the world and that this will happen “later this year” I know, this is not a very definite time, but it is better than nothing: before the GDC we weren’t even sure if it would ever come here. Magic Leap releases its SDK.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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The Ghost Howls

MAY 31, 2018

The 3D market is definitely getting stronger and growing , because it not only serves several well-established industries, like architecture but is also getting attention from a rising number of indie game (including mobile) developers and relatively new industries, like VR and AR. Believe it or not, this is a 3D model.

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The Ghost Howls

MARCH 7, 2018

It is more refined than the original Vive, but it has not that Apple-like approach that has the Rift. The moment when I tried the Vive Pro has not been one of this wow moments. It has just been an “ok, good” moment. The device appears better manufactured than the original Vive and I also like its blue color: black was too sad.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Investing in a new market is risky and there will be some winners and there will be some losers, so there’s definitely a certain amount of risk. Apple – NASDAQ: AAPL – AR/VR headset. Below we have compiled the company, exchange, stock ticker and involvement in VR. billion from companies listed below like Google and Qualcomm.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Robert Scoble

MARCH 4, 2019

Thought I’d give you a little detail behind what brought 20 people together, and offer the community to come together to define, for Wikipedia, what Spatial Computing is (Magic Leap has been popularizing the term, but we think it is bigger than just their form of augmented reality glasses). More on the definition in a bit.

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AR Insider

NOVEMBER 27, 2019

Our choices will not only determine the territorial lines of the web and the world, but also our very definition of the words humanity, civilization, and even reality itself. Magic Leap has put forth the term Magicverse, a more playful version of a global digital twin that inspires visions of the fantastical.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million.

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RealVision VR

OCTOBER 21, 2018

Coincidentally or not, concept images for Apple’s rumored AR glasses actually show round frames, as does Magic Leap’s Magic Leap One glasses. Today, the Hololens and Magic Leap One are improving on the quality of the visuals, world tracking, while slowly expanding the field of view.

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XR for Business Podcast

SEPTEMBER 2, 2019

I know one thing that I saw was Magic Leap partnered with H&M and… Moshino ? And one of the experiences, one that you mentioned, I recently saw at Collision Conference in Toronto and H&M had partnered with the Magic Leap to allow attendees to design their T-shirt in mixed reality using the Magic Leap.

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XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap.

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XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap.

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EnterpriseWear

JANUARY 10, 2019

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. After all, the Apple Watch has made watch-wearers out of people who never used to wear a watch. Needless to say, it wasn’t. Source: Vuzix.

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XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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