VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences.

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VRScout

MAY 11, 2018

Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Is spatial computing a buzzword, or will the definition mould the XR industry to come? However, the narrative quickly switched towards the middle of the year.

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The Ghost Howls

APRIL 12, 2024

Apple RoomPlan lets you scan your room and detects not only the shape of the room but also of the pieces of furniture that there is inside it (Image by Apple) The integration of the virtual experience with the environment is what makes the real and virtual realities really merge with each other, becoming a true mixed reality.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Road to VR

JULY 11, 2017

In a recent tweet, the group shows what at first appears to be another fun video demonstrating the potential of creating apps with Apple’s recently released ARkit. Definitely some huge mixed reality potential here. But this is more than just a dancing hotdog-guy. Blobbing in the studio today w/ the Vive + ARKit.

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The Ghost Howls

SEPTEMBER 16, 2024

The next two weeks are going to be definitely hotter, with the Meta Connect on the 25th, and all the other minor VR vendors trying to rush to announce their products before it! The new iPhone can shoot spatial photos and videos that can be seen inside the Apple Vision Pro. Read my review about them to understand why!

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VRScout

MARCH 12, 2018

“We will definitely be there.” Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.”

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AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It offers high-definition 3D models of 75 major cities. Back to the issue of timing and underlying tech (a gating factor for Microsoft Virtual Earth 3D in 2006), a force multiplier for all of the above may be 5G. Force Multiplier.

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Road to VR

DECEMBER 13, 2019

However now the company is ostensibly trying to attract enterprise users, as its newly updated website puts professional use cases front and center—a definite change in tone from the quasi-consumer approach the company has taken since launch, which has showcased games, music apps, and experiences as the platform’s biggest draws. .”

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XR Today - Mixed Reality tag

APRIL 26, 2024

If you host most of your immersive collaboration sessions and meetings with Zoom, the Apple Vision Pro headset may have become a lot more appealing to your organization. Apple is working tirelessly with developers to create immersive apps that fully exploit its device’s spatial computing capabilities.

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XR Today - Mixed Reality tag

SEPTEMBER 6, 2024

When Apple launched the Vison Pro, it didn’t just introduce the world to a new era of spatial computing and mixed reality experiences. Now the solution is getting a significant update with “Apple Vision Pro OS 2”. VisionOS 2 , as it is officially named by Apple, was confirmed to be arriving later this fall at Apple’s WWDC 2024 keynote.

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AR Insider

JANUARY 15, 2021

Starting with the broader definition of aggregation theory, you may know the term. This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. That’s the topic of this week’s XR Talks (video below).

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XR Today - Mixed Reality tag

JANUARY 7, 2025

I personally think the speakers built into the Meta Quest 3 v (and 3S) headsets are pretty decent theyre definitely a lot better than those on the Quest 2, for instance but theyre not ideal. Imagine, for instance, youre using your Quest 3 headset remotely to engage in an immersive meeting on Microsoft Teams.

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. And for Microsoft , it’s enterprise productivity. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Last but definitely not least is Microsoft. Too Big to Fail?

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XR Today - Virtual Reality

SEPTEMBER 20, 2024

Although the Roto VR Explorer is a “Made for Meta” device, approved by Meta itself, it can support other standalone headsets, such as the VIVE XR Elite and, soon, the Apple Vision Pro. Sure, it probably won’t eliminate motion sickness for everyone, but I can definitely see how this accessory will make some VR sessions more comfortable.

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XR Today - Virtual Reality

MAY 27, 2024

Microsoft has its Mesh solution, and Immersive Spaces on Teams, designed to pull people into powerful virtual experiences during meetings. Apple has created a new form of video conferencing experience with its Persona solution for the Apple Vision Pro in an attempt to bridge the gaps between distributed workers.

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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ARPost

APRIL 29, 2021

There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email. TechSee and Vuzix (and Microsoft). Incidentally, Vuzix also supports Teams, Microsoft’s remote conferencing platform. Microsoft Mesh.

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AR Insider

JUNE 18, 2021

All the major AR development platforms offer AR object persistence — Google Cloud Anchors , Apple GeoAnchors , Microsoft Spatial Anchors — that don’t talk to each other. Last but definitely not least, Niantic stands alongside the above players in pursuing a many-sided AR master plan. AR Accelerant.

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Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. With a growing number of Facebook-employed AR/VR professionals and a mounting catalog of IP, it’s clear Facebook isn’t just flirting with the idea of entering into the AR space, but rather it has a definite intention of owning a significant slice of the market. International Business Machines Corp.

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AR Insider

OCTOBER 22, 2020

Over the last seven years, we’ve seen the introduction of a number of see-through AR glasses for consumers and enterprises from companies such as Google, Microsoft, Magic Leap, North, Meta, ODG, DAQRI, Vuzix, and the list goes on. What is clear is that the attempts to date have fallen short. We’ll get into that. Click To Tweet.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Apple Vision Pro vs Meta Quest 3: Which is the best headset? Apple Vision Pro vs Meta Quest 3: Our Quick Verdict The Apple Vision Pro feels like the beginning of a new era for mixed reality headsets. The Meta Quest 3, on the other hand, isn’t quite as mind-blowing, but it’s definitely the more affordable option for XR beginners.

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XR Today - Mixed Reality tag

SEPTEMBER 8, 2023

This year saw massive interest in MR headsets following Apple’s Vision Pro debut, and Meta looks to own the space following its experience with MR via its Pro headset. The XR marketplace could experience shockwaves when Apple debuts its headset. Meta is moving towards MR headsets instead of purely VR devices.

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VRScout

SEPTEMBER 7, 2016

Is this a hint of Apple’s future plans for VR and AR? The rumored iPhone 7 Plus with a dual-lens camera system finally made its debut at Apple’s September product presentation Wednesday. iPhone 7 Plus depth sensing demo during Wednesday’s Apple keynote presentation.

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XR Today - Mixed Reality tag

APRIL 9, 2024

However, the success of innovative new headsets, like the Apple Vision Pro, Meta Quest 3 , and the Microsoft HoloLens 2, is driving increased adoption of MR. Suddenly, everyone wants to compare mixed reality headsets and embed them into their workflows. The mixed reality solutions market is growing at a CAGR of 44.39%.

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ARVR

JULY 9, 2020

Definition, Basic features, Problems and Challenges by fernanda rodríguez. In this article, you will find: AR definition, Basic features, and AR problems and challenges. Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). Augmented Reality?—?Definition,

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XR Today - Mixed Reality tag

MARCH 19, 2025

Apple XR vs competitors: Which extended reality ecosystem should your company invest in right now? Its safe to say Apples XR technologies, from the flagship Apple Vision Pro headset to the revolutionary VisionOS operating system, made waves in the enterprise. Plus, Apples broader ecosystem ties everything together.

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XR Today - Mixed Reality tag

APRIL 8, 2024

Innovators like Apple, Meta, Microsoft, and Varjo have revolutionized the space, showing how flexible, versatile, and powerful mixed reality can be. Solutions like the Meta Quest 3 and Apple Vision Pro allow users to choose exactly what type of immersion they want for each use case.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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The Ghost Howls

NOVEMBER 6, 2018

This lets you experience scenes that are a bit more complex than the ones that you can live on Microsoft’s device; The field of view is 40° Horizontal and 30° Vertical. Furthermore, it is not something original to Magic Leap, since I’ve seen Microsoft doing it in VR some years ago. is a bit too critic, maybe HoloLens 1.5

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Peter Graham

FEBRUARY 10, 2020

Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space. “As for AR, it is definitely one of the many aspects we are interested in. If they determine that a technology can be used with a game, then they will utilize it.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Microsoft and Zoom have also released their respective apps into the Vision Pro this week. Apple has already sold 200,000 devices in the first week, which is impressive. It’s still more or less the game of of Microsoft.

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ARVR

SEPTEMBER 22, 2022

Since location anchors are dependent on Apple Maps data, this means that if the city is not supported by Apple Maps, functionality for location anchors may be limited. By using these architectural features in conjunction with Apple Maps Look Around data, a user’s location can be better approximated for location anchors.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent. Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year.

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Road to VR

SEPTEMBER 29, 2016

Company co-founder and CEO Forest Key says “FOVAS is like swapping your old standard definition set for a 4K TV.” Company founders come from senior product and engineering leadership roles at Apple, Adobe, Microsoft and Lucasfilm. ” image courtesy of Pixvana Inc.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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