AR Insider

MAY 17, 2021

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Let’s dive in… Apple – Epic Smackdown, part deux. As the trial drags on, Epic’s case against Apple may be losing its edge. W elcome back to Spatial Beats.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. Meta’s seemingly hasty announcement of the Quest 3 seems to have been timed to come out before Apple’s announcement of the Vision Pro. Apple reported over 10 million pixels per eye, but did not release familiar resolution metrics or field-of-view.

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The Ghost Howls

JUNE 29, 2020

Oculus is stopping selling the Go, will stop accepting apps for its store in December 2020 and will just keep supporting the headset until 2022, when it will be definitely discontinued. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes. More info.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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UploadVR Between Realities podcast

JUNE 6, 2017

Epic Games CEO Tim Sweeney thinks Apple’s upcoming iOS 11 update, arriving this fall, will be a huge boost to the emerging AR industry. It’s the most definitive event marking the move to high-end technology that will power a new generation of world-class experiences transcending games and storytelling.

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AR Insider

AUGUST 9, 2021

In an unhinged rant worthy of Rudy Guiliani, Cramer explained the metaverse is made by Unity, before correcting himself and crediting Nvidia instead. It’s very similar to what Apple has been doing for smartphone,” CEO Chi Xu said. “We Chinese augmented reality glasses maker Nreal looks to go public within 5 years, CEO says.

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The Ghost Howls

SEPTEMBER 25, 2023

I will definitely keep an eye on Pico 5, because it seems a very interesting device. The new Unity Personal will also remove the famous Unity splash screen Successful games using Unity Pro or Enterprise can choose if paying per install or by a 2.5% of our revenues with Unity. And this 2.5%

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The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

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XR Today - Mixed Reality tag

JUNE 21, 2024

Unity vs Unreal: Which is the best option for companies creating content for extended reality ? Unity is popular for its accessibility and beginner-friendly features. Unity is popular for its accessibility and beginner-friendly features. However, each option has its own unique pros and cons to consider.

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VRScout

MARCH 12, 2018

“We will definitely be there.” Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.”

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The Ghost Howls

AUGUST 26, 2020

With the One App, creators have access to the full power of ARCore and ARKit for the best possible AR experiences. ( Apple Store ) ( Play Store ). With other game engines already available, both on standalone (Unity, UE4) and web (Sumerian), why did you feel the need to create a new one? You can try it here (Image by MetaVRse).

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Especially Apple, which everyone is waiting for. Other relevant news.

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The Ghost Howls

FEBRUARY 3, 2020

The company has already claimed various times that there won’t be VR in this title , but I think we have now a definitive confirmation. Unity now supports Vulkan for Oculus Quest. Unity has finally implemented Vulkan support for the Oculus Quest, in Unity 2019.3. Vuforia won’t drop Unity support. Image by Oculus).

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AR Insider

DECEMBER 4, 2020

T he biggest advancement in AR in 2020 was arguably Apple’s iPhone LiDAR camera. LiDAR has mostly been touted by Apple as enhancing iPhone photography — a big competitive differentiator and marketing focus for smartphone players these days. In fact, it was featured in Apple’s keynote to unveil the new camera.

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ARPost

JULY 15, 2021

The Ball Metaverse Index is “the definitive ranking and listing and ranking of the companies that are building the next version of the internet.” Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. Follow the Money.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Apple also had such abilities with its Vision Pro, accompanying technology portfolio, and partners like NVIDIA. Developers who are working with Android XR can utilize familiar tools such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR to begin their projects.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million. Interestingly, the Android XR ecosystem emerges as Meta pushes its Horizon OS and Apple develops its visionOS. On the other hand, the XR shark tank continues to grow.

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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Ryan Schultz

SEPTEMBER 15, 2023

Ars Technica reported : For years, the Unity Engine has earned goodwill from developers large and small for its royalty-free licensing structure, which meant developers incurred no extra costs based on how well a game sold. ” “Unity is quite simply not a company to be trusted.” What has happened?

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XR Today - Augmented Reality tag

JANUARY 23, 2025

The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. Interestingly, the Android XR ecosystem is emerging as Meta promotes its Horizon OS and Apple introduces its visionOS. In return, Google will gain valuable XR-related support from the headset vendor.

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The Ghost Howls

SEPTEMBER 26, 2023

The “Applification” The Apple Vision Pro Since Meta is scared by Apple, I’m sure that Zuck will try to copy the same use cases Apple showed for its Vision Pro. Metaverse John Riccitiello’s definition of the metaverse Zuck will say the M-word and use it to show the vision of the company.

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Road to VR

OCTOBER 19, 2023

Laser Pattern Definition To understand how Laser Dance’s room emulation tools work, we first need to cover how laser patterns work in the game. The emulation tool can take these files, and spawn several rooms next to each other directly in the Unity editor. Do You Need to Build Custom Tools? Luckily the answer to that is: probably not.

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UploadVR Between Realities podcast

JULY 31, 2017

This is combined with eye-tracking technology from German firm SMI, which may have just been acquired by Apple. It is definitely alarming to hear someone outside VR say my brain is looking good. ” The company offers an SDK so Unity developers can integrate the system into a game.

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Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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The Ghost Howls

APRIL 3, 2025

Eventually, that company was acquired by Apple and became the foundation for the ARKit team , so that was a nice closure. Of course, we all know Unity, but there’s a whole set of new tools that have been developed to help game developers make their games better. Ori: I think that speed networking is definitely the number one hit.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. Interestingly, the Android XR ecosystem is emerging as Meta promotes its Horizon OS and Apple introduces its visionOS. In return, Google will gain valuable XR-related support from the headset vendor.

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XR Today - Mixed Reality tag

JANUARY 6, 2025

However, its worth noting that since then, weve seen a lot of development in the MR space, with the likes of the Apple Vision Pro and Meta Quest 3. Theres also no eye tracking included, which means you cant combine your hand movements with your gaze for more precision like you can with the Apple Vision Pro.

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XR Today - Augmented Reality tag

APRIL 17, 2023

The founder explained: So a lot of the AR apps and VR apps out there are built in programmes like Unity, that are meant to be cross-platform and while those work really well for video playback use cases and games, they’re dont for higher technology where things need to be super accurate. Apple does.

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Tech Trends VR

FEBRUARY 24, 2019

Although they haven’t deployed on Magic Leap yet, they’re hopeful that because every platform out there is investing in enabling Unity compatibility which enables them to develop cross-platform more easily. No matter how much money the investment in Magic Leap sounds, it’s still small compared to a company like Microsoft.

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XR Today - Augmented Reality tag

JUNE 9, 2023

This week has circled Apple, the legacy consumer hardware innovator shocked audiences in many ways when it debuted the Vision Pro, fairly stealing headlines as hyped ramped during the event’s leading months. Apple Debuts Vision Pro This week the news finally broke. Perhaps Apple will go the way of Meta’s reputation.

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The Ghost Howls

MAY 31, 2018

It is one of those places where people look for 3D models , alongside other marketplaces like the Unity Asset Store, Google Poly or Turbosquid. Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. Believe it or not, this is a 3D model.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

The market is evolving rapidly, with new solutions from world-leading companies like Apple and Samsung appearing alongside niche solutions from newer companies like BigScreen Beyond and MeganeX. Meta definitely stands out in this area, with thousands of apps available through the Horizon ecosystem, and options for custom app development.

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ARVR

SEPTEMBER 22, 2022

Since location anchors are dependent on Apple Maps data, this means that if the city is not supported by Apple Maps, functionality for location anchors may be limited. By using these architectural features in conjunction with Apple Maps Look Around data, a user’s location can be better approximated for location anchors.

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XR Today - Augmented Reality tag

MAY 15, 2024

Since Apple’s VisionOS kit focuses on mixed reality, I’ll leave that solution out. However, I definitely recommend exploring the features if you want to take your AR solution to the next level. Apple ARKit Apple’s ARKit is one of the most popular augmented reality kits available, particularly for developers focusing on mobile AR apps.

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The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections. PlayStation believes in VR. Will it be this year?

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