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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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Spatial Beats: Apple, Magic Leap & Oculus

AR Insider

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.

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The XR Week Peek (2022.03.14): Niantic acquires 8th Wall, Magic Leap 2 previews are positive, and more!

The Ghost Howls

It was able to provide an SDK and various templates to make companies create easily robust AR experiences that ran directly from the web, without forcing the user to download an app, as it happens for AR applications made with ARCore/ARKit. Image by Magic Leap). First previews show Magic Leap 2 qualities.

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The XR Week Peek (2024.05.07): Apple Vision Pro is used by Fortune 100 companies, its cheaper version may come in 2025, and more!

The Ghost Howls

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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VisionOS 2 Enables WebXR by Default, Unlocking a Cross-platform Path to Vision Pro

Road to VR

We’ve know that Apple planned to support WebXR for quite some time, but with VisionOS 2, the company is enabling the feature for all users. Vision Pro thus joins headsets like Quest, HoloLens 2, and Magic Leap 2 in supporting WebXR content. WebXR also has no gatekeepers.

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The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. In the meantime, the competition of Chinese companies like nReal is threatening even more the appeal of Magic Leap. Top news of the week.

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Wolvic Chromium 1.1 Adds WebXR AR To The Open-Source XR Browser

Upload VR

Igalia has continued to develop Wolvic in the two years since, and today Wolvic is available on Meta Quest, Pico, Magic Leap 2, and Huawei VR Glasses. Currently the Chromium version is available as an APK to download, while the Gecko version is still the one available on app stores. 0:00 / 1:51 1× WebXR AR in Wolvic. Update 1.0's

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