AR Insider

JANUARY 10, 2023

All eyes are on Apple's potential XR market entrance. In the near term, that could involve a VR-like entertainment device with passthrough AR. Later comes the real endgame: AR glasses, propelled by Apple's signature elegance. This post appeared first on AR Insider.

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VRScout

JUNE 6, 2023

Disney looks to create real-life magic through its partnership with Apple. During Apple’s recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple Vision Pro, a mixed reality headset that will be available for purchase early next year.

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AR Insider

OCTOBER 7, 2020

consumers’ love for digital entertainment has only accelerated– especially in paid streaming platforms. In difficult times, many have turned to the solace of media and entertainment, causing providers to face an increasingly crowded and competitive marketplace. How Augmented Reality Is Transforming Film and TV’s Engagement.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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XR Today - Mixed Reality tag

NOVEMBER 4, 2024

Apple customers based in the United Arab Emirates (UAE) can now pre-order its “revolutionary” mixed reality headset, Apple Vision Pro. From November 15 th , the Apple Vision Pro will also be available in Apple shops and for delivery. They can also advise on financing options and other shopping-related support.

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Road to VR

JUNE 24, 2022

Industry analyst Ming-Chi Kuo, a respected figure in all things Apple supply chain leaks, says the Cupertino tech giant is likely preparing to launch its long-rumored mixed reality headset early next year. Apple is also tapped to fill growing demand.

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XR Today - Virtual Reality

MAY 12, 2024

If you want to make the most of Apple’s latest spatial computing phenomenon, you’ll need the best Apple Vision Pro apps. Since then, Apple has gone all-in on expanding its app store. What are Apple Vision Pro Apps? Think of things like the Apple iCloud and Wallet apps.

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VRScout

JUNE 5, 2023

After years of speculation, Apple today unveiled Apple Vision Pro, the company’s first spatial computer. Tim Cook made the reveal during the 2023 Apple Worldwide Developers Conference, sharing a number of exciting features that could change the way we look at mixed reality technology.

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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ARPost

JULY 4, 2023

Sponsored content Sponsored by VR Vision The recent introduction of Apple’s Vision Pro has ignited a fresh wave of excitement in the extended reality landscape, with industry experts and enthusiasts alike anticipating a surge in the growth and evolution of the XR industry. See Also: Is Apple Vision Pro Ready for Mainstream Use?

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Road to VR

APRIL 8, 2020

In its latest hiring bout, over the last month Apple has sought more than a dozen new hires specifically for AR and VR roles. Among them, the company is looking for a Computational Display Engineering Manager for incubating advanced display technologies for use with upcoming Apple products.

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Road to VR

JUNE 6, 2023

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Probably 90% of what consumers are using VR headsets for today is entertainment, and of that entertainment, most of it is gaming. Top of the class.

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Road to VR

JUNE 20, 2023

Apple has confirmed that Safari on Vision Pro will support WebXR, a web-standard that allows immersive experiences to be delivered through the browser. In a somewhat surprising move, Apple confirmed that Safari on Vision Pro will support WebXR. But now Apple has confirmed that Safari on Vision Pro will indeed support WebXR.

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Upload VR

JANUARY 13, 2025

In his latest appearance on Joe Rogan's podcast, Mark Zuckerberg admitted that Apple Vision Pro is better than Quest 3 for watching movies. Shortly after Apple Vision Pro released last year, Zuckerberg posted a three minute video in which he reviewed the headset and compared it to Quest 3. No such option officially exists on Quest.

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Road to VR

JANUARY 30, 2024

The first reviews for Vision Pro are live, highlighting a ton of great, good and not-so-great things about Apple’s first mixed reality headset. Still, Haselton says it lack key apps such as Uber, DoorDash, Amazon, and Facebook, and popular mobile games likes Diablo Immortal and Genshin Impact. That, and more.

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Upload VR

NOVEMBER 13, 2024

Apple's Final Cut Pro video editing software for Mac now supports editing spatial videos. Spatial Video is Apple's term for stereoscopic 3D video using the Apple HEVC Stereo Video Profile format of MV-HEVC. Final Cut Pro for Mac is available for $300 on the Mac App Store.

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AR Insider

APRIL 17, 2024

Though Apple Vision Pro's polished marketing emphasizes consumer use cases – mostly immersive entertainment – practical adoption in early days is enterprise-weighted. We examine the evidence. This post appeared first on AR Insider.

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The Ghost Howls

DECEMBER 10, 2024

The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular. For this reason, Apple may be working to make PSVR 2 controllers compatible with the Vision Pro. He is very positive about it to happen quite soon.

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XR Today - Virtual Reality

JANUARY 31, 2024

Apple Vision Pro apps, coming to Apple’s latest spatial computing experience, will ensure individuals and teams can make the most of their new headset. Initially, Apple didn’t reveal much information about the apps available on the Vision Pro. Think of things like the Apple iCloud and Wallet apps.

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Upload VR

OCTOBER 31, 2024

If you're after survival horror on Apple Vision Pro this Halloween, Pulsargeist could be the answer. Created by SXP Studio, Pulsargeist is the recent winner of Vision Hack 2024 for Games & Entertainment. UploadVR Henry Stockdale Pulsargeist is out now on Apple Vision Pro , and it's also coming to Quest 3 this fall.

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AR Insider

MARCH 7, 2024

Despite entertainment-heavy positioning, Vision Pro's price tag and value proposition also align with enterprises and developers looking to build spatial muscles. How will Apple lean into that? This post appeared first on AR Insider.

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AR Insider

FEBRUARY 8, 2021

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. Macrumors called our attention to articles in the Verge and Bloomberg that quote an unnamed source who’s supposedly seen Apple’s debut consumer HMD.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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AR Insider

MARCH 29, 2021

Operators are optimistic that the pent-up demand will give new momentum to live VR entertainment. Apple XR Rumor of the Week Tom’s Guide says the new Apple VR HMD is a Quest killer. More from AR Insider… The post Spatial Beats: Rec Room, Niantic & Apple appeared first on AR Insider.

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XR Today - Virtual Reality

JANUARY 15, 2025

Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity. Were also seeing new opportunities for VR in education, media and entertainment, and even the retail sector.

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ARPost

JUNE 28, 2023

The long wait for a mixed reality headset from Apple will soon be over with the recent launch of Apple Vision Pro. Earlier this month, Apple unveiled its highly anticipated XR headset at the WWDC 2023 event. The Apple Vision Pro is set to hit US Apple stores in early 2024.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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Upload VR

DECEMBER 6, 2024

Specifically, Lightstorm Vision is building tools it hopes will enable traditional entertainment productions to film and distribute in 3D easily and at low cost. Apple's competing visionOS offers hundreds of 3D movies through Apple TV and Disney+, but Meta's platform currently lacks an equivalent offering.

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

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The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Road to VR

JANUARY 31, 2025

While the company says it will continue to offerits full-service production studio though its Los Angeles-based location, the Mindshow platform is now available for licensing to select entertainment companies, sports organizations, and consumer brands.

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AR Insider

AUGUST 16, 2023

Entertainment aligns with both Apple's expanding subscription business, and is its marketed use case for Vision Pro. How will live sports factor in? We examine the evidence. This post appeared first on AR Insider.

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VRScout

APRIL 20, 2020

Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment. The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

For example, XREAL is directly targeting the Apple Vision Pro by stating that its spatial display has a superior latency compared to Apple’s device while also claiming a lighter form factor and design. Xu said: Our world-leading low latency produces a super stable spatial display that’s surprising everyone who sees it.

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Upload VR

JANUARY 10, 2025

Gears & Goo is out now on Apple Arcade for Vision Pro and it's a must-play for subscribers and strategy fans. I spent the better part of two 7-hour train rides over Christmas break locked into Gears & Goo from Resolution Games on Apple Vision Pro. Read on for our full overview.

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