XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

Apple 118

Apple Strategy Samsung Industry 118

Road to VR

APRIL 22, 2024

Meta today announced it’s opening its operating system to third-parties , and has named three heavy weights that have pledged support for its newly renamed Meta Horizon OS: Asus, Lenovo, and Microsoft’s Xbox. Microsoft subsequently shut down the Windows Mixed Reality platform in late 2023.

Hardware 363

Hardware Microsoft Software Apple 363

Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

Apple 246

Apple Hand tracking AR Virtual Reality 246

The Ghost Howls

MAY 7, 2022

Hero view of PSVR 2 (Image by Sony Interactive Entertainment). Sony Interactive Entertainment is not aiming to compete directly with Quest, and so it is pointing all its chips on graphical quality , which is exactly the Achille’s heel of the Quest. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

Apple 545

Apple Sony China HTC 545

The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

Apple 471

Apple Microsoft Sony Italy 471

VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences.

Augmented Reality 302

Augmented Reality Microsoft AR Apple 302

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1

Augmented Reality 368

Augmented Reality Machine Learning New York Los Angeles 368

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

Entertainment 136

Entertainment Augmented Reality Unity Virtual Reality 136

The Ghost Howls

AUGUST 21, 2023

More info Other relevant news (Image by Microsoft) Microsoft discontinues Kinect for Azure Microsoft has decided to discontinue its latest iteration of the Kinect sensor, dubbed Kinect For Azure DK. Microsoft will stop selling its Kinect For Azure sensor in October 2023, or until the supplies last. This seems good.

Hand tracking 359

Hand tracking United Arab Emirates Microsoft Apple 359

The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Thanks to Davy Demeyer for the tip!)

Augmented Reality 435

Augmented Reality Apple Samsung Ukraine 435

The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

AR 410

AR Microsoft Sony Ukraine 410

XR Today - Virtual Reality

JUNE 6, 2024

This year has been significant for XR devices, with Apple shifting interest in the sector, which has led to interest from other substantial and exciting headset vendors in the space. With Apple’s marketplace play, Meta and others in the market took note, presenting affordable and accessible alternatives to the Vision Pro.

Education 302

Education Apple Immersion Hardware 302

ARPost

JULY 30, 2020

Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment. Tech vendors can offer multiple solutions for cloud-based data storage and processing — AWS, Microsoft Azure, or Google Cloud. Examples of Augmented Reality in Action.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

VRScout

MAY 11, 2018

Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device.

Samsung 235

Samsung AR South Korea Microsoft 235

Road to VR

MARCH 1, 2019

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Entertainment. Entertainment. Future Sight AR. Taqtile, Inc.

Magic Leap 262

Magic Leap Detroit Entertainment AR 262

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

Tech Trends VR

JUNE 5, 2020

While we have early devices that give us a taste, like Microsoft HoloLens, these big and expensive devices haven’t yet made their way onto consumers’ faces. The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing. We documented this paradigm shift in The Infinite Retina.

Augmented Reality 364

Augmented Reality Retail Healthcare Technology 364

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? Oculus/Apple . The similarities between Oculus and Apple begin with a shared interest in controlled content.

Microsoft 100

Microsoft HTC Apple Oculus 100

VRScout

FEBRUARY 16, 2019

Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon. “Our view numbers went from 20K to 1MM in a week.

AR 301

AR Augmented Reality Retail Google 301

ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

Hardware 362

Hardware Magic Leap Eye Tracking Hand tracking 362

The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

Google 484

Google Software Samsung Apple 484

Tech Trends VR

FEBRUARY 27, 2019

Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon. “Our view numbers went from 20K to 1MM in a week.

Augmented Reality 335

Augmented Reality Retail Trends AR 335

Road to VR

APRIL 25, 2024

Apple vs. Microsoft. Apple vs. Google. “Or you can imagine one that’s fully focused on watching immersive entertainment like movies and videos with the highest resolution and OLED screens, or think of one that’s fully optimized for gaming, sports or all kinds of different peripherals and haptics.

Google 289

Google Gaming Samsung Apple 289

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. Other potential apps include entertainment, auto-navigation and enterprise-facing tools. Back to the issue of timing and underlying tech (a gating factor for Microsoft Virtual Earth 3D in 2006), a force multiplier for all of the above may be 5G.

Immersion 313

Immersion San Francisco Construction Google 313

Road to VR

MAY 2, 2024

Meta announced last week it’s set to release Horizon OS (ex-Quest OS) to select third-party OEMs , marking a monumental shift in how the company hopes to compete with Apple now that it’s released Vision Pro. Image courtesy Meta “You could drive the Apple displays from Quest silicon.

Oculus 299

Oculus Hardware Apple Software 299

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. More Widespread Use of VR for Location-Based Entertainment According to Vindevogel, VR technology will continue to evolve and become more widely adopted.

Virtual Reality 400

Virtual Reality Unreal Technology Entertainment 400

XR Today - Mixed Reality tag

FEBRUARY 20, 2024

More than 1,000 apps are now available in the App Store for the Apple Vision Pro, an Apple exec has revealed. The announcement comes just over two weeks after the headset launched, at which point Apple said there were 600 apps in the store. million compatible apps. “We’re

Apple 119

Apple Microsoft Immersion Tools 119

VRScout

APRIL 18, 2019

In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities. Microsoft HoloLens 2 patent. Microsoft, Intel, and Sony are the three strongest VR and AR-related patent owners. Image courtesy of IPlytics.

AR 336

AR United States Head Mounted Display Virtual Reality 336

ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us. Future Developments for AR Glasses.

AR 414

AR Augmented Reality Trends Healthcare 414

XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1 In version 1.1,

Apple 124

Apple Eye Tracking Entertainment Immersion 124

ARVR

MARCH 16, 2023

Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. If there’s one company that has the potential to jumpstart the market, per its classic “halo effect,” it’s Apple. Beyond the “if?”

AR 243

AR Magic Leap Wearables Microsoft 243

The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

Video 421

Video Eye Tracking Unity Zeiss 421

The Ghost Howls

JANUARY 11, 2022

PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Qualcomm and Microsoft partnership (Road To VR). Click to read the thread on Twitter… it is worth it.

AR 546

AR Haptic Las Vegas HTC 546

XR Today - Mixed Reality tag

JANUARY 8, 2024

So it begins, after years of intrigue and a busy 2023, which saw XR audiences far and wide hype Apple’s MR headset, the firm finally confirmed the release window for the much talked about Vision Pro, an MR headset for productivity, entertainment, and social use cases.

Apple 126

Apple Zeiss Microsoft Immersion 126

XR Today - Mixed Reality tag

SEPTEMBER 6, 2024

When Apple launched the Vison Pro, it didn’t just introduce the world to a new era of spatial computing and mixed reality experiences. Now the solution is getting a significant update with “Apple Vision Pro OS 2”. VisionOS 2 , as it is officially named by Apple, was confirmed to be arriving later this fall at Apple’s WWDC 2024 keynote.

Apple 126

Apple Software Video Immersion 126

XR Today - Mixed Reality tag

APRIL 26, 2024

If you host most of your immersive collaboration sessions and meetings with Zoom, the Apple Vision Pro headset may have become a lot more appealing to your organization. Apple is working tirelessly with developers to create immersive apps that fully exploit its device’s spatial computing capabilities.

Apple 119

Apple Immersion Microsoft Tools 119

VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces.

AR 273

AR Magic Leap Conference North America 273