Upload VR

NOVEMBER 13, 2024

Apple's Final Cut Pro video editing software for Mac now supports editing spatial videos. Spatial Video is Apple's term for stereoscopic 3D video using the Apple HEVC Stereo Video Profile format of MV-HEVC. Final Cut Pro for Mac is available for $300 on the Mac App Store.

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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Road to VR

JUNE 6, 2023

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Probably 90% of what consumers are using VR headsets for today is entertainment, and of that entertainment, most of it is gaming. Top of the class.

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Road to VR

JANUARY 31, 2025

While the company says it will continue to offerits full-service production studio though its Los Angeles-based location, the Mindshow platform is now available for licensing to select entertainment companies, sports organizations, and consumer brands.

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AR Insider

FEBRUARY 8, 2021

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. Macrumors called our attention to articles in the Verge and Bloomberg that quote an unnamed source who’s supposedly seen Apple’s debut consumer HMD.

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

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ARPost

JUNE 28, 2023

The long wait for a mixed reality headset from Apple will soon be over with the recent launch of Apple Vision Pro. Earlier this month, Apple unveiled its highly anticipated XR headset at the WWDC 2023 event. The Apple Vision Pro is set to hit US Apple stores in early 2024.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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VRScout

AUGUST 11, 2022

Those in Europe can download the app for free via the Apple Store and Google Play. CUSTOMCAST is an all-in-one mobile app that allows you to create your very own virtual entertainer, aka ‘VTuber’, using a smartphone or tablet. We’ve talked about different types of VTuber software in the past.

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ARPost

JULY 30, 2020

Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment. Finally, text-to-speech (TTS) software produces translated speech. They may embed accelerators into a solution and divide hardware components to speed up specific software functions.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. See Also: New Guidelines for Developers: XR Software Should Be Accessible for Users With Disabilities. A company still in stealth, but with founder pedigree from Apple.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

Pre-set software adjustable IPD and variable IPD physical sizes like XREAL is offering are safer and more comfortable choices for customers’ eye health. According to XREAL the One Series device has a ~3ms [at 120Hz] motion-to-photon (M2P) latency, meanwhile the Apple Vision Pro has a 12ms M2P latency.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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VRScout

MARCH 31, 2022

Cix Liv , founder of VR fitness app YUR and mixed reality software LIV , and Bart Trzynadlowski , who won the 2021 OpenCV Spatial AI Competition for North America with his at-home VR laser tag experience , are launching a sports metaverse they hope will set the stage for a new generation of VR-powered spectator sports. Check out this teaser!

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VRScout

MARCH 30, 2018

Here’s a list of the most popular free and paid Apple ARKit apps. During Apple’s WWDC event, Craig Federighi, Apple’s senior vice president of Software Engineering introduced ARKit , boldly declaring that “Apple will have the largest AR platform in the world.” ARKit Games.

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XR Today - Virtual Reality

JANUARY 17, 2025

Samsung’s Galaxy smartphones already incorporate powerful AR hardware and software, and most users experience augmented reality more frequently on their mobile devices than on head-mounted displays. This presents a significant opportunity for Samsung.

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Road to VR

APRIL 22, 2024

In a blog post , Meta says it’s tapped ASUS’s Republic of Gamers to develop an “all-new performance gaming headset,” Lenovo to “develop mixed reality devices for productivity, learning, and entertainment,” and Xbox to create its own limited-edition Quest, “inspired by Xbox.”

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VRScout

AUGUST 3, 2017

Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences. On stage demo at Apple’s WWDC. In the video we get an in-depth look at an intense sci-fi scene projected onto a tabletop surface using an iPad Pro.

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The Ghost Howls

MAY 7, 2022

Hero view of PSVR 2 (Image by Sony Interactive Entertainment). Sony Interactive Entertainment is not aiming to compete directly with Quest, and so it is pointing all its chips on graphical quality , which is exactly the Achille’s heel of the Quest. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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The Ghost Howls

APRIL 22, 2024

Two OEMs are already onboard: Lenovo and ASUS are already working on devices whose software will be built on top of the Meta Horizon ecosystem. Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all.

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AR Insider

SEPTEMBER 4, 2020

Some are going to be data, some are going to be entertainment, and some are going to be things that we as individuals are going to be recording and hanging on a particular location. And my belief is that this is going to reward very tightly integrated software and hardware. Apple is really good at that. Think Different.

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XR Today - Mixed Reality tag

NOVEMBER 1, 2024

While the (far more expensive) Apple Vision Pro does offer something similar – Meta’s Travel Mode is more impressive and reliable (in our experience). It was included as part of a major software update for the popular device series and announced by Meta through a blog post on its official website. Some are pretty obvious.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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VRScout

FEBRUARY 7, 2023

You can also sample the experience without having to download any additional software using Apple’s App Clip feature. All you need is a smartphone device and some open space. Simply visit the following website and download the free JigSpace app to get started. Tap to discover more.

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Upload VR

NOVEMBER 21, 2024

Simple stereoscopic 3D photos and videos like Apple's spatial video only offer limited parallax of a view of a scene presented in a rectangle in front of you, and immersive 180° or 360° content like Apple Immersive Video does the same in a hemisphere or sphere. What Is Gracia? This is what Gracia delivers, in an early form.

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XR Today - Augmented Reality tag

JANUARY 13, 2025

From NVIDIA to Meta, AI and XR could become equally growing technologies, with the growing AI space helping XR hardware and software reach its full potential. Notably, the firms worked with Florida State University to debut an AI-powered immersive education platform and Charlamagne tha God to produce an immersive entertainment experience.

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. An AR software development kit or AR SDK is the key to AR app development. Apple ARKit.

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AR Insider

JANUARY 14, 2021

Those subdivisions include hardware and software, as well as consumer and enterprise use cases. And the stakes are high as Apple doubles down on wearables to offset declines from a maturing smartphone market. But 2022 could be the year when Apple’s AR glasses could arrive and potentially inflect the market, as Apple tends to do.

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Hypergrid Business

FEBRUARY 3, 2024

Apple Vision Pro. Image courtesy Apple.) I recently read a CNN article on Tim Cook and the risk he’s taking with Apple Vision Pro. The gist of it is this: The Vision Pro will be Apple’s riskiest launch in years and could end up being the product that defines Tim Cook’s legacy. Have you seen the Apple Vision Pro movie?

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XR Today - Virtual Reality

JULY 20, 2023

With these emerging technologies, companies have begun experimenting with augmented dashboards, entertainment systems, and immersive wearables. Over the last few months, audiences have paid considerable attention to firms like holoride , a German automotive entertainment firm at the forefront of the sector.

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VRScout

OCTOBER 2, 2018

In an interview with entertainment report Kevin McCarthy for Fox 5, the films director, Damien Chazelle, discussed how he approached the making of the movie in a way that he hoped would reflected those feelings, and how he wanted to immerse the audience in a way that felt genuine. Image Credit: Universal Pictures.

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XR Today - Mixed Reality tag

NOVEMBER 29, 2024

The VR passthrough features on the Apple Vision Pro , for instance, are strong enough to eliminate the need to remove your headset entirely when you want to reconnect with the real world. Even software solutions, like the Meta Quest Guardian , aren’t perfect at detecting the furniture, objects, and moving people around you at all times.

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XR Today - Mixed Reality tag

OCTOBER 11, 2024

The Apple Vision Pro , Apple’s first high-end spatial computing device, is even more feature-rich, with exceptional visual fidelity, built-in eye tracking capabilities, and a set of proprietary chips offering incredible performance. That makes it similar in price to the early Quest 2 (despite being a lot more powerful).

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Road to VR

JUNE 17, 2024

Apple’s Worldwide Developer Conference (WWDC) is over, and while Vision Pro was a big focus with the announcement of its visionOS 2 update , it’s pretty clear Apple’s first mixed reality headset isn’t in a hurry to feature-match other XR headsets at this point, let alone Meta Quest 3.

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Road to VR

APRIL 25, 2024

Apple vs. Microsoft. Apple vs. Google. There are a ton of uncertainties now, but it seems Meta is looking to out-Google Google with its recent move to provide software to OEMs like Google does with its Android mobile platform, and Google may not be able to catch up anytime soon. And you know what, it just might win.

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Tech Trends VR

JUNE 5, 2020

Spatial Computing includes all the software and technology needed to move around in a digital 3D world. The inclination of big firms like Tesla, Apple, and Facebook towards Spatial Computing. We talked with dozens of pioneers in many fields, from healthcare to retail to finance to entertainment.

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XR Today - Virtual Reality

JUNE 11, 2024

Increasingly, leading XR hardware leaders like Meta and Apple are entering partnerships with leading media brands like ESPN and Disney to bring immersive broadcasts to homes – providing a much-needed boost to viewer engagement. Cannon’s new RF-S3.9mm F3.5 Cannon’s new RF-S3.9mm F3.5

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