XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. They’ve raised over $22 million in funding for their AR wearables from seasoned investors like Sequoia Capital, Founders Fund, Greylock Capital, and Marc Benioff.

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XR Today - Augmented Reality tag

JANUARY 13, 2025

Last week, at CES 2025, MeetKai showcased a collaboration with ThinkAR to highlight how professionals in various sectors are deploying AI-ready AR solutions in a bid to start a wave of new immersive wearable use cases.

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AR Insider

JANUARY 16, 2020

The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. Given Apple’s ability to mainstream emerging tech, the AR sector is hoping for some of that signature halo effect to accelerate things. That could come in the form of Apple AR glasses and their mainstreaming effect. Training Wheels.

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AR Insider

MARCH 3, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. ” of Apple’s AR glasses, what about the “when?” This could involve a fall 2021 unveiling and following-year launch, as Apple product cycles often go. But there are also confidence signals. The “When?”

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AR Insider

JANUARY 14, 2021

Another device class paving the way for AR is wearables. Just as mobile AR conditions users for spatial experiences, wearables acclimate them to body-worn sensors. And the stakes are high as Apple doubles down on wearables to offset declines from a maturing smartphone market. Lighter AR.

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AR Insider

OCTOBER 22, 2020

What’s Holding Wearable Displays Back? Now we see a small, but healthy and growing market for VR devices, software, and services, which are focused on delivering solutions around entertainment, training, education, and clinical use. They are not wearable enough or good enough for consumers to be willing to buy them.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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AR Insider

FEBRUARY 16, 2021

Another accelerant in that conditioning process will be wearables , as they acclimate consumers to body-worn sensors. The device class continues to inflect as companies like Apple lean in as a means to future-proof a hardware business that’s overly reliant on a maturing iPhone. The Covid Era.

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ARVR

JULY 8, 2022

But, since then, no major tech company has offered AR glasses for consumers, and wearable AR has turned into a market that is perpetually ‘three years away’. Edge processors have been evolving rapidly, making AI processing possible in low powered wearable devices. Let’s have that Apple II moment. But it has.

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ARPost

AUGUST 16, 2021

However, at the moment, AR has some limited use in entertainment, more significant use in retail and education, and sees most of its use cases in enterprise. However, this renaissance will likely have to follow the advent of a convenient, affordable, and powerful AR wearable.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. In comparison to the upcoming competitors we’ll discuss, this device by far stands above the rest in terms of financial expense alongside Apple.

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XR Today - Virtual Reality

JULY 20, 2023

With these emerging technologies, companies have begun experimenting with augmented dashboards, entertainment systems, and immersive wearables. Over the last few months, audiences have paid considerable attention to firms like holoride , a German automotive entertainment firm at the forefront of the sector.

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XR Today - Virtual Reality

JANUARY 31, 2023

MR-integrated immersive wearables allow a user to combine their surrounding real and virtual worlds. The San Francisco, California-based firm demoed its Mobile Dock solution at the event; the immersive wearable allows users to stream media and gaming content to their device on a 120-inch virtual screen.

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VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences. It’s huge.

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AR Insider

DECEMBER 16, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. Apple AR Glasses Arrive Fashionably Late. A longstanding rumor in the AR industry has pegged 2020 as the year that Apple will launch AR glasses. But there are also confidence signals.

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ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. More Widespread Use of VR for Location-Based Entertainment According to Vindevogel, VR technology will continue to evolve and become more widely adopted.

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ARVR

MARCH 16, 2023

Consumer/ enterprise spending shares could flip as AR glasses gain wearability. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s where headworn AR’s biggest looming topic factors in: Apple. This theory fits Apple’s signature multi-device ecosystem approach.

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ARPost

JANUARY 29, 2020

Many major tech organizations such as Apple, Facebook, Google, Microsoft, and Amazon are currently working on different types of smart glasses or headsets which are more affordable and widely available to consumers, which will eventually change how we view and interact with the world around us. Future Developments for AR Glasses.

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XR Today - Virtual Reality

OCTOBER 31, 2023

The platform can facilitate purchases for sports clothing as wearables for avatars, generating additional revenues. Apple to Stream NBA Games with Vision Pro Headset The news comes after the NBA reportedly partnered with Apple in July to stream sports matches on the upcoming Vision Pro headset.

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XR Today - Virtual Reality

AUGUST 13, 2024

Johnston also explained how the commercial side may “pick up a little bit too as folks get used to it as a tech and start turning to it for entertainment and collaboration.” “I do truly believe that the value VR brings in terms of effective training and also the cost savings that come with is going to be the gateway,” Johnston remarked.

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XR Today - Virtual Reality

MARCH 7, 2024

It appeared that Meta would instead focus on XR gaming and AR-lite consumer wearables. Mark Zuckerberg, the CEO of Meta , recently met with William Cho, the CEO of LG, and Park Hyoung-sei, the President of the Home Entertainment Company , at LG Twin Towers in Yeouido, Seoul. Seemingly, that re-organised strategy is underway.

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XR Today - Augmented Reality tag

OCTOBER 15, 2024

ResearchAndMarkets’ recent “ Smart Augmented Reality Glasses—Global Strategic Business Report ” states that MR holographic displays, such as Apple’s Vision Pro, are expected to grow at a 58.4 MR and AR wearables bring new forms of navigation, like eye and hand tracking, potentially simplifying professional onboarding.

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XR Today - Virtual Reality

APRIL 4, 2025

Apple has announced the official dates for its annual Worldwide Developers Conference ( WWDC ), which has traditionally been a platform for the companys major XR announcements, including the Vision Pro mixed reality headset. Can Vision Pro Retain its XR Stakes? Enterprise OS 5.13

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XR Today - Augmented Reality tag

JANUARY 5, 2024

Chi Xu, Founder and CEO at XREAL , said: “Today we celebrate a major milestone on our journey to bring AR wearable displays to everyone around the world, revolutionizing how people experience everything from video games to movies and TV, in-car entertainment and displays, and how they work at their desks or on the go.

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AR Insider

DECEMBER 26, 2019

Is Apple Building an Entertainment Wearable? Begun, The Wearables Wars Have. 2020 Spatial Predictions: Apple’s AR Fate. And look forward to more daily spatial computing coverage in 2020. Trend Analysis: Top 10. Is Facebook Building a ‘Social Layer’ For the Spatial Web? 22% of U.S.

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XR Today - Mixed Reality tag

JUNE 7, 2023

After approximately seven years of development, the Apple Vision Pro headset is finally here. For some time now, consumers have been on the edge of their seats waiting for an official Apple AR/VR announcement. Despite this, Apple’s Vision Pro headset seems a revolutionary addition to the industry.

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XR Today - Mixed Reality tag

JUNE 5, 2024

This Apple Vision Pro-ready service makes the award-winning XR content creation platform available on Apple devices for the first time—just days ahead of WWDC 2024. With the launch of Apple Vision Pro, this movement is gaining real momentum. STYLY unveiled STYLY Spatial Computing Lab this week. This funding will allow STYLY Inc.

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XR Today - Augmented Reality tag

DECEMBER 6, 2024

Demand for lightweight, convenient, and versatile wearable tech has exploded to the point that virtual reality headsets almost seem to be taking a backseat. The Best Smart Glasses in 2025: Our Top Picks Ready to take the leap into a new age of wearable technology? The question is, which glasses have the most to offer right now?

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XR Today - Virtual Reality

APRIL 16, 2024

2024 XR Headset Boom Pimax’s announcement comes as major technology giants are working to debut new headsets, giving the market a significant boost of interest and investment – the most prominent of which is Apple, who debuted the Vision Pro earlier this year. The Vision Pro device is still in its early stages of development.

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XR Today - Virtual Reality

MARCH 8, 2024

Moreover, during the last quarter of 2023, Apple was readying consumers with its Vision Pro device – released in February 2024 – which also contributed to broader investments into headsets. Is Meta on the Uptick? The two-hour meeting discussed potential collaborations between the two companies on XR devices.

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XR Today - Virtual Reality

FEBRUARY 28, 2024

Today, Meta CEO Mark Zuckerberg met with LG CEO William Cho and Park Hyoung-sei, the firm’s President of the Home Entertainment Company , in a widely publicised two-hour meeting to discuss future collaborations on XR devices at LG Twin Towers in Yeouido, Seoul.

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XR Today - Mixed Reality tag

MAY 18, 2023

This month, Apple once again teased its upcoming XR headset by trademarking a stylisation of “xrOS” with the New Zealand Intellectual Property Office. The trademark filing relates to the font used in the upcoming xrOS branding by Apple. Apple also filed a separate trademark for the new xrOS operating system late last year.

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AR Insider

FEBRUARY 14, 2020

So I think you’re starting to see some of these use cases for augmented reality evolve beyond just creativity, fun and entertainment.” This live market experimentation is notable in that it deviates from other approaches, such as Apple. ” The Business Side. Spectacles are also a conditioning play.

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Upload VR

FEBRUARY 1, 2024

Tim Cook has been seen for the first time wearing Apple Vision Pro. The Apple CEO is on the cover of the February 2024 digital edition of Vanity Fair, for a piece called 'Why Tim Cook Is Going All In on the Apple Vision Pro'. It wasn’t wearable by any means of the imagination.” Like the universe is telling him something.

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XR Today - Virtual Reality

JANUARY 1, 2024

Some of the earliest devices were specifically created for gaming and entertainment. Apple began building the Apple Vision Pro with a focus on enterprise needs. Innovators like Apple are taking a similar approach with the Apple Vision Pro. Meta introduced a new “ Meta Business ” service for enterprise customers.

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XR Today - Virtual Reality

AUGUST 6, 2024

Canadian regions are gaining a new player in the VR headset marketplace, DPVR, a leading Chinese VR headset vendor in the enterprise and entertainment sectors. DPVR has partnered with Canada Computers & Electronics, a leading nationwide computer retailer, to reach new audiences. The move comes just months after DPVR expanded to US shores.

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