Road to VR

FEBRUARY 14, 2018

Paul Brown, GM of HTC VIVE Europe, is now GM of HTC Europe. Considering HTC recently sold off much of its smartphone team to Google in a $1.1 billion deal, which saw half of HTC’s smartphone R&D division transferred to Google, they’ll need VR more than ever. Chen(???),

HTC 276

HTC Taiwan China America 276

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

Augmented Reality 503

Augmented Reality Magic Leap AR Apple 503

The Ghost Howls

NOVEMBER 14, 2022

But it is still his fault for having driven the company to this point with the massive hirings of the previous months (do you remember he wanted to hire 10,000 people in Europe?) Apple is working on some sort of metaverse, and its headset is entering mass production. This is clearly the beginning of Apple’s entrance into the Metaverse.

Apple 358

Apple China Ukraine Unity 358

The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

Apple 335

Apple Simulation Las Vegas Haptic 335

Mashable VR

MARCH 18, 2022

EDT Google Maps is back up and running all over the world as of Friday afternoon. Google Maps went down Friday, March 18, for some users, making it difficult to find directions for driving, walking, biking and modes of transportation. Users in Europe, India, Australia, and other countries also reported issues with the mapping service.

Google 119

Google Apple India Australia 119

AR Insider

MARCH 10, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. After covering the ‘What, When & Why’ of Apple’s AR play, what about the “here and now” AR Opportunity? This is true if counting Apple (ARkit) and Google (ARcore) compatibility.

AR 371

AR Apple China Survey 371

ARPost

MAY 12, 2020

From exotic locations across the Caribbean and Europe to Asia, KaviAR Gate is an inviting and inspiring app that anyone can download and use to take a virtual vacation.” . Tech giants such as Google and Apple must lead the charge aside from independent firms such as KaviAR Tech, Ruiz also said. What Is KaviAR Gate?

Augmented Reality 411

Augmented Reality France AR Education 411

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. in Europe).

Oculus 265

Oculus Apple Hand tracking Magic Leap 265

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. What is even more interesting is that this device will be built in partnership with Google and Qualcomm.

Samsung 322

Samsung Google Ukraine Sony 322

The Ghost Howls

SEPTEMBER 27, 2022

Pico 4 is going to launch initially only in selected countries in Europe and Asia , so Meta can keep its leadership in the US, but the situation may change fast, so it’s better for Meta to tease a Quest 3 pretty soon. Image by Google). Meta and Google announce layoffs. News worth a mention. Some interesting XR research project.

Magic Leap 518

Magic Leap Unity Machine Learning Video 518

AR Insider

AUGUST 14, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Fully Actualized.

Wearables 289

Wearables AR Augmented Reality Strategy 289

The Ghost Howls

MARCH 21, 2021

As it had promised on my blog last year , its cool Nreal Light AR glasses have finally arrived in Europe. It’s good to see this cool product finally arriving in Europe, not anymore as a devkit, but as a full-fledged product. Google halves its revenues on the Play Store. Nreal Light is on sale in Germany.

Sony 450

Sony Controllers AR Haptic 450

The Ghost Howls

MAY 30, 2022

Pico launches Neo 3 Link in Europe. More info (Pico Neo 3 Link now available in Europe) More info (Pico Neo 3 Link launched at Laval Virtual). Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Other relevant news. Image by Pico).

Magic Leap 331

Magic Leap Virtual World Ukraine Microsoft 331

AR Insider

JUNE 1, 2021

Because this is sacred territory and others have failed (such as Google Glass), it will be all about thoughtful and gradual approaches to ease consumers in. Apple is doing similar by conditioning users to wear sensors on their bodies to warm the world up for its looming smart glasses play.

Wearables 352

Wearables AR Augmented Reality Hardware 352

AR Insider

JUNE 8, 2021

“We believe that in order to envision this future of computing overlaid on the world, you really need to take the screen away that’s cutting you off from the actual physical world, which the mobile phone does,” Snap’s Carolina Arguelles said at the AWE Europe conference. But there are also glimmers of hope. More from AR Insider….

AR 269

AR Wearables Hardware Apple 269

ARPost

JUNE 17, 2021

The company PhotonLens was announced in November of 2020 to bring consumer AR to the world, specifically the Americas and Europe. President and Co-founder, Lisa Pan, similarly commented that too many people are waiting for an AR hardware offering from a giant like Apple or Facebook.

AR 275

AR Hardware Controllers America 275

ARPost

MAY 5, 2021

The event was attended by representatives from over 70 universities in the United States, Europe, and Asia, and was attended by representatives from dozens of companies providing VR and AR education solutions. You’re not seeing the stores in the same way that Apple and Google have their app stores,” said Moynihan.

Education 350

Education Michigan Data Immersion 350

The Ghost Howls

FEBRUARY 7, 2022

And its ads business is under a crossfire attack: on one front, Apple with its new data policy is limiting how much data the Facebook app can collect about its users, and on the other one, the EU is trying to enforce its regulation about European people’s data not allowed to be sent to Facebook’s US servers. Image by Apple).

Virtual Reality 383

Virtual Reality Microsoft Data Machine Learning 383

The Ghost Howls

FEBRUARY 9, 2020

Let’s see how Apple and Google will answer. Google Glass 2 is now available for direct purchase. If you are in an industrial environment where a smartglass can improve the productivity of your company, you may be interested in knowing that now Google Glass 2 is available for direct purchases for $999. Learn more.

Hand tracking 446

Hand tracking AR Augmented Reality Oculus 446

Mashable VR

MAY 9, 2022

It might come without Apple CarPlay or Android Auto support – at least at first. According to a report by Automotive News Europe (via 9to5Google ), certain new BMW models are being shipped without support for Apple and Google's auto services. and Europe. Buying a new BMW?

Apple 84

Apple Automotive Europe Examples 84

The Ghost Howls

SEPTEMBER 12, 2023

I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. This headset should feature pancake lenses, mixed reality capabilities, and micro-LED displays by Raxium , a startup owned by Google. And its latest update, dubbed the “Mixed Reality 2.0

Motion Capture 390

Motion Capture Ukraine Apple Gaming 390

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

Google 59

Google Apple Latvia Retail 59

The Ghost Howls

APRIL 2, 2021

We also have great representation from Africa, South America, and Europe. There are several in Europe whose work I greatly admire. How many stages have I spoken on, in front of groups of hundreds and even thousands of people with barely any black people in the audience. Our mentees come from different cities, backgrounds, and cultures.

Augmented Reality 422

Augmented Reality Technology Industry Education 422

XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

Apple 74

Apple Microsoft Retail United States 74

VRScout

AUGUST 8, 2017

The Venture Reality fund, makers of fantastic industry infographics and who just released their Q2 Augmented Reality landscape, share their findings on the VR sector’s investment activity in Europe. The fund identified almost 500 companies, up from 300 from the first Europe-focused report from February 2017. …and just a few more.

Los Angeles 161

Los Angeles Europe Norway Utah 161

The Ghost Howls

OCTOBER 4, 2021

Apple Maps are going AR. iOS 15 finally brings AR navigation instructions to Apple Maps , in a way similar to the one that Google is already offering. Even if Apple has not released its glasses yet, it is building a strong AR ecosystem that will be very valuable when its hardware will be out. A list of good deals.

HTC 325

HTC Oculus AR Gaming 325

ARPost

APRIL 29, 2021

There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email. While Spatial did take that award, the year before that the Polish startup was honored as the Best Innovation Initiative by Emerge Europe.

AR 266

AR Augmented Reality Microsoft Magic Leap 266

Mashable VR

MARCH 5, 2022

This puts it in league with companies like Meta , which has blocked Russian state-affiliated news agencies on Facebook in Europe; Twitter , which slaps a warning label on tweets from state-run Russian media outlets; and others. Cogent is an internet infrastructure provider that serves international clients, including many companies in Russia.

Russia 98

Russia Ukraine Washington Europe 98

ARVR

JANUARY 22, 2021

What Photographers can do with Augmented Reality A lot of things are set to happen next year though: The Chinese startup: nReal will ship its first consumer headset: Nreal light to consumers in Europe through Vodaphone. But they got acquired by Google, so they´re gone for now. You guessed it: The Apple AR glasses.

AR 130

AR Augmented Reality Apple Trends 130

XR Today - Mixed Reality tag

JULY 7, 2023

These fears have been exacerbated further since Apple entered the fray with its Vision Pro headset (albeit sidestepping any reference to the metaverse.) EU Activity The EU is no stranger to putting its money where its mouth is, targeting metaverse builders Meta and Google in just the last few weeks. If confirmed, this is illegal.

Ireland 88

Ireland Government Google Data 88

The Ghost Howls

MARCH 1, 2021

This year, the dream of developing once, build once, and deploy everywhere can become reality. …unless Apple arrives and creates its own standard again…. Unreal is already compatible with the framework, so in 2021 we’ll soon have also the tools ready to create OpenXR cross-compatible platforms.

Sony 401

Sony Oculus Unity AR 401

Mashable VR

MARCH 26, 2022

The basic gist of the bill is that big tech companies like Meta, Google, and Apple (or any other company with a market cap of at least 75 million euros and 45 million monthly European users) can’t give too much special treatment to their own apps on a customer’s device. wound up getting all of those benefits, too.

California 84

California Europe Data Examples 84

ARVR

JUNE 11, 2021

“We believe that in order to envision this future of computing overlaid on the world, you really need to take the screen away that’s cutting you off from the actual physical world, which the mobile phone does,” Snap’s Carolina Arguelles said at the AWE Europe conference. it’s probably Apple. We want to know what good content is….How

AR 130

AR Wearables Hardware Augmented Reality 130

TechCrunch VR

APRIL 30, 2019

Imagine a super version of Google Earth, but machines instead of people use it. Apple’s ARKit algorithms wouldn’t work with Google’s ARCore data even if Google gave them access. Europe is leading the way here; China is a whole different story. Google, etc.) GDPR should be implemented.

AR 107

AR Data Machine Learning Magic Leap 107

XR Today - Augmented Reality tag

DECEMBER 13, 2024

Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. Google recently announced Android XR, a new operating system designed explicitly for XR (Extended Reality) devices and services, which the company describes as the next generation of computing.

Magic Leap 42

Magic Leap Microsoft Google Las Vegas 42

ARVR

JUNE 7, 2021

Because this is sacred territory and others have failed (such as Google Glass), it will be all about thoughtful and gradual approaches to ease consumers in. Apple is doing similar by conditioning users to wear sensors on their bodies to warm the world up for its looming smart glasses play.

Wearables 130

Wearables Augmented Reality AR Hardware 130

ARVR Magazine Podcast

OCTOBER 20, 2022

Show Notes: Immerse VR In a Box Tom Symonds on Linkedin Today's Sponsor: Kemweb - Have you been considering transitioning your business to Europe? We are currently on: Spotify Apple Podcasts Google Podcasts Anchor You can also follow us on all the relevant social media channels. Schedule a workshop now with Kemweb!

Germany 52

Germany Europe Training Virtual Reality 52