The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device.

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Magic Leap AR Tips China 363

The Ghost Howls

JANUARY 12, 2020

The situation is different in Europe, where you just have to wait some days. Apple signs a deal with Imagination Technologies. Apple has just signed a multi-year deal with Imagination Technologies. With this agreement, Apple gets access to various IP by this company, and so gets access to this knowledge.

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The Ghost Howls

FEBRUARY 7, 2023

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

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Samsung Google Ukraine Sony 322

Upload VR

JANUARY 7, 2024

While Nreal Light could only detect flat planes such floors and tables, Xreal Air 2 Ultra can apparently generate a 3D mesh of your room, as Meta Quest 3 and high-end AR devices like Magic Leap 2 can. The Exynos model of the Galaxy S22 sold in Europe isn't supported.

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Samsung AR South Korea Magic Leap 141

ARPost

APRIL 29, 2021

The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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AR Augmented Reality Microsoft Magic Leap 266

The Ghost Howls

AUGUST 1, 2022

To qualify, registrants need to be resident in EMEA region (Europe, Middle East, or Africa). He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Step-2: Wait for the GTC to start and join the Keynote livestream.

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Sony Ukraine Controllers Immersion 403

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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The Ghost Howls

MARCH 26, 2018

If this may interest to you, here you are the link for the form to be filled (note: I’ve provided you the link for Europe… if you’re from UK, just substitute “eu” with “uk” in the address; if you are from US, use “us”, etc…). Magic Leap releases its SDK. now on sale.

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AR Magic Leap Oculus Virtual Reality 167

ARVR

JANUARY 22, 2021

What Photographers can do with Augmented Reality A lot of things are set to happen next year though: The Chinese startup: nReal will ship its first consumer headset: Nreal light to consumers in Europe through Vodaphone. You guessed it: The Apple AR glasses. Well, Apple has been warming up to this for several years.

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AR Augmented Reality Apple Trends 130

The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. If a family can afford spending the money for 4 Magic Leap Ones, they can play this board game together (Image by Road To VR).

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AR Augmented Reality Magic Leap Gaming 347

XR Today - Mixed Reality tag

MARCH 21, 2023

Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent. Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. Other influential figures in the XR industry support Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, an emerging player in the XR market. However, as always, that future is not set.

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TechCrunch VR

APRIL 30, 2019

Apple’s ARKit algorithms wouldn’t work with Google’s ARCore data even if Google gave them access. Same for HoloLens, Magic Leap and all the startups in the space. Europe is leading the way here; China is a whole different story. Apple has always done a great job of this.

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AR Data Machine Learning Magic Leap 107

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. Well, there we go.

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Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. Well, there we go.

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Gaming Magic Leap Industry Retail 78

XR Today - Mixed Reality tag

MAY 24, 2023

Dozens are working with the XR Association, and dozens more are working with the XR4ALL initiative across Europe. Meta has even begun collaborating with massive automakers like the BMW Group to compete with Magic Leap, Microsoft HoloLens 2, and HTC VIVE Flow headsets.

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XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Apple featured it a whole bunch of times. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. Well, there we go.

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Gaming Magic Leap Industry Retail 60

XR for Business Podcast

JANUARY 17, 2020

There’s Magic Leap– Alan: Still a challenge. Magic Leap is putting out their next generation of glasses and also shipping to the European market for sure — we have the glasses here, but we cannot currently roll out those glasses, because they don’t even have certifications for the European markets.

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AR Augmented Reality Magic Leap Machine Learning 78

XR for Business Podcast

JANUARY 17, 2020

There’s Magic Leap– Alan: Still a challenge. Magic Leap is putting out their next generation of glasses and also shipping to the European market for sure — we have the glasses here, but we cannot currently roll out those glasses, because they don’t even have certifications for the European markets.

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AR Augmented Reality Magic Leap Machine Learning 78

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Seeing that Apple, of course, at one point bought… what was the company again?

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Seeing that Apple, of course, at one point bought… what was the company again?

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.

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Real Estate AR Magic Leap Brazil 60

VRScout

FEBRUARY 25, 2019

One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. To do that, it had to pass the basic impact tests from several protective eyewear standards used in North America and Europe.

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Microsoft North America United Kingdom China 312

XR for Business Podcast

FEBRUARY 25, 2020

100 percent markup price from the Europe and US price. I do a lot with Apple technology. So we set up a website called iPadEducators.com, which went on to win an award, and it led to both of us becoming Apple distinguished educators. The Rift never launched here. The Go never launched here. Alan: Oh wow.

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Education UAE Technology Virtual Reality 78

XR for Business Podcast

FEBRUARY 25, 2020

100 percent markup price from the Europe and US price. I do a lot with Apple technology. So we set up a website called iPadEducators.com, which went on to win an award, and it led to both of us becoming Apple distinguished educators. The Rift never launched here. The Go never launched here. Alan: Oh wow.

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Education UAE Technology Virtual Reality 60

The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. More info (Use Google Translate).

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Magic Leap San Francisco AR Sony 220

The Ghost Howls

APRIL 18, 2022

It is currently on sale only in Europe , and the company plans to sell up to 22,000 units as part of a beta program. He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision. And now his “different” vision becomes taxing 50% of the Quest creators on Horizon.

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Europe Tools Apple HTC 339

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. And two thirds of them are in mostly Europe, mostly Paris. So we will, yes.

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3D Capture Tools Retail Video 78

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, "hey, we got our own file format, USDZ" -- how do you manage a hundred different.? We were launching partners of Apple for USDZ and we're working on it. And two thirds of them are in mostly Europe, mostly Paris. YouTube has MP4s, and maybe MOV files.

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3D Capture Tools Retail Video 60

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. And two thirds of them are in mostly Europe, mostly Paris. So we will, yes.

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3D Capture Tools Retail Video 60

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. DTCP operates and invests in Europe, the US and Israel. However, in June 2020, a U.S. 17- Helen Situ.

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Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

SEPTEMBER 16, 2019

HTC has launched a new headset, we have another confirmation of Apple glasses, we read about the first hands-on on Kura glasses, and many other things have happened! Preorders are open now, for $699 (at least €799 in Europe), with worldwide shipping starting from October, 3rd. What a week for the XR ecosystem!

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The Ghost Howls

MARCH 23, 2020

The time has come and finally Apple will implement a depth back camera in its upcoming iPad Pro. It is another step towards the creation of a great AR ecosystem for Apple. And probably the Android world will follow Apple’s steps soon and will adopt depth sensors as well in the upcoming months. Yes, Android, Google.

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