The Ghost Howls

SEPTEMBER 25, 2023

These are the improvements it applied: Changes in prices will start with the next Unity 2023 LTS, so existing applications will not be affected, at least while the use previous Unity versions Unity Personal will still be free (now up to 200K of revenues) and applications made with it will be subject to no fee at all.

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Unity Machine Learning Eye Tracking Hand tracking 354

The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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The Ghost Howls

AUGUST 29, 2022

Next year sounds already to be very interesting, with the expected release of PSVR 2 and maybe also of the Apple headset…. Two interesting experiments from Shopify and Unity. The concept is pretty cool and you have to give it a look; Greg Madison from Unity has made a cool experiment with Shape XR. Join me at AWE Europe!

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Sony China Europe Ukraine 468

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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The Ghost Howls

SEPTEMBER 27, 2022

Pico 4 is going to launch initially only in selected countries in Europe and Asia , so Meta can keep its leadership in the US, but the situation may change fast, so it’s better for Meta to tease a Quest 3 pretty soon. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity.

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Magic Leap Unity Machine Learning Video 518

The Ghost Howls

MAY 30, 2022

Pico launches Neo 3 Link in Europe. More info (Pico Neo 3 Link now available in Europe) More info (Pico Neo 3 Link launched at Laval Virtual). Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Other relevant news. Image by Pico).

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ARPost

JUNE 17, 2021

The company PhotonLens was announced in November of 2020 to bring consumer AR to the world, specifically the Americas and Europe. President and Co-founder, Lisa Pan, similarly commented that too many people are waiting for an AR hardware offering from a giant like Apple or Facebook. More on Software and Content.

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AR Hardware Controllers America 275

The Ghost Howls

MARCH 21, 2021

As it had promised on my blog last year , its cool Nreal Light AR glasses have finally arrived in Europe. It’s good to see this cool product finally arriving in Europe, not anymore as a devkit, but as a full-fledged product. Learn more (XR Collaboration) Learn more (Unity College). Nreal Light is on sale in Germany. Some XR fun.

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Sony Controllers AR Haptic 450

ARPost

MAY 5, 2021

The event was attended by representatives from over 70 universities in the United States, Europe, and Asia, and was attended by representatives from dozens of companies providing VR and AR education solutions. You’re not seeing the stores in the same way that Apple and Google have their app stores,” said Moynihan.

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Education Michigan Data Immersion 350

ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. See Also: New Extended Reality Study: Bright Future for Immersive Technology in Europe.

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Asia Hardware AR Technology 243

The Ghost Howls

MARCH 1, 2021

Unity support for OpenXR is still in early beta , and so it’s not reliable yet to develop an OpenXR-compliant application in Unity. We Unity developers have still to use the current Unity tools that make us develop once, but then build for every different platform (like the ones I describe in this article ).

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Upload VR

NOVEMBER 11, 2024

This is also possible natively in Apple Vision Pro, but only for iPhones of course. Pico Motion Trackers come as a pair with ankle straps for £80 in the UK and €90 in Europe, designed to allow you to easily add leg tracking to Pico 4 Ultra, Pico 4, and Pico Neo 3 in apps like VRChat and soon Blade & Sorcery: Nomad.

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Hand tracking Simulation Controllers Europe 133

The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. A leaked image from the Oculus team shows that the company is working to implement body tracking inside the Oculus Unity SDK. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

As companies increasingly demand virtual reality (VR) training solutions, enterprises like Virtualware are creating them for Europe and the world’s largest enterprises. The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO.

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The Ghost Howls

DECEMBER 23, 2019

Some months ago, we all read that letter where Zuckerberg claimed wanting to get complete control of the hardware and software stack so that Facebook shouldn’t depend on external companies, like Google or Apple for the SO, or phone manufacturers for the hardware. Unity releases the XR Interaction Toolkit. I hate this.

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Oculus Hand tracking AR Unity 214

The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). XR Europe will be awesome! This is one of the weirdest rag-doll experiments in Unity. This is a very fascinating hypothesis, but honestly, I don’t know if I believe it. Developers continue to have fun with Oculus Quest hands tracking! Learn more.

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Hand tracking AR Oculus HTC 248

The Ghost Howls

MARCH 26, 2018

If this may interest to you, here you are the link for the form to be filled (note: I’ve provided you the link for Europe… if you’re from UK, just substitute “eu” with “uk” in the address; if you are from US, use “us”, etc…). Vive Trackers 2.0 now on sale.

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AR Magic Leap Oculus Virtual Reality 167

XR Today - Augmented Reality tag

DECEMBER 13, 2024

Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. The introduction of the Android XR ecosystem comes as Meta promotes its Horizon OS and Apple launches its visionOS. However, as always, that future is not set. 1E has an enterprise value of $720 million.

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XR Today - Mixed Reality tag

MAY 24, 2023

Dozens are working with the XR Association, and dozens more are working with the XR4ALL initiative across Europe. Imagine an internet where only Apple computers can connect to the web. Unity has also joined in on the industrial metaverse to deliver tangible results. This has triggered immense demand among telecoms.

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Industry Technology Microsoft Tools 141

The Ghost Howls

SEPTEMBER 24, 2019

Then what I do is I turn Unity off, I can turn the game off and I let them sit there for a second, they’re like “this is great, it’s great” but by the way the game isn’t actually running right now… that’s just the last image that went up to the headset …and people’s minds that know this technology explode.

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AR Augmented Reality Magic Leap Gaming 347

The Ghost Howls

JANUARY 15, 2024

I picked Unity as the game engine because it is one of the best ones out there, I’m good at using it, it has a great community that can support you in case of issues, and it is also the first engine to be compatible with XR headsets when they’re out: Apple itself talked about Unity during the announcement of the Vision Pro.

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The Ghost Howls

OCTOBER 24, 2022

I just got back from Lisbon, where I attended AWE Europe. Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. In fact, at launch, it won’t even be possible to create Unity content for it. Other relevant news.

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China Unity Apple Ukraine 482

XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. So a company like a Macy's or a large retailer in Europe. We've been working with Unity's Reflect team. Alan: It's interesting you say that, because everybody in the world was moving towards glTF, until Apple said, "Oh yeah, we got our own one!" Does it come from CAD?

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Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. So a company like a Macy's or a large retailer in Europe. We've been working with Unity's Reflect team. Alan: It's interesting you say that, because everybody in the world was moving towards glTF, until Apple said, "Oh yeah, we got our own one!". Does it come from CAD?

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Gaming Magic Leap Industry Retail 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.

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Real Estate AR Magic Leap Brazil 60

XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. So a company like a Macy's or a large retailer in Europe. We've been working with Unity's Reflect team. Alan: It's interesting you say that, because everybody in the world was moving towards glTF, until Apple said, "Oh yeah, we got our own one!". Does it come from CAD?

Gaming 60

Gaming Magic Leap Industry Retail 60

Upload VR

SEPTEMBER 6, 2024

Gamescom 2024 showcased the VR community's strength when unified, and here's our full round-up for Europe's largest gaming event. Hearing talk of unity is one thing but actually seeing it done well is another, and I'd call the Home Of XR Megabooth a clear success.

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Unity Entertainment Belgium Gaming 131

VRScout

NOVEMBER 8, 2018

Officially labeled Ingress Prime, the experience now operates on the Unity game engine, allowing game designers to take full advantage of both Apple’s ARKit and Google’s ARCore to deliver a quality that fans of Niantic’s recent offerings have come to expect. Image Credit: Niantic .

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AR San Francisco Gaming Austin 312

The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. More info (Acer ConceptD OJO canceled) More info (Acer still interested in exploring XR).

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XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 60

Technology Guinea 360 Video Tools 60

XR for Business Podcast

SEPTEMBER 25, 2019

Might think about things like GDPR we have in Europe, which you do not have. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. But it is like that, coming back to what we what we discussed earlier; you need to have that Netflix and Apple experience to have a good work result.

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AR Machine Learning Augmented Reality Technology 78