ARPost

JUNE 17, 2021

The company PhotonLens was announced in November of 2020 to bring consumer AR to the world, specifically the Americas and Europe. President and Co-founder, Lisa Pan, similarly commented that too many people are waiting for an AR hardware offering from a giant like Apple or Facebook. More on Software and Content.

AR 275

AR Hardware Controllers America 275

The Ghost Howls

MARCH 21, 2021

As it had promised on my blog last year , its cool Nreal Light AR glasses have finally arrived in Europe. It’s good to see this cool product finally arriving in Europe, not anymore as a devkit, but as a full-fledged product. Learn more (XR Collaboration) Learn more (Unity College). Nreal Light is on sale in Germany. Some XR fun.

Sony 449

Sony Controllers AR Haptic 449

ARPost

MAY 5, 2021

The event was attended by representatives from over 70 universities in the United States, Europe, and Asia, and was attended by representatives from dozens of companies providing VR and AR education solutions. You’re not seeing the stores in the same way that Apple and Google have their app stores,” said Moynihan.

Education 350

Education Michigan Data Immersion 350

ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. See Also: New Extended Reality Study: Bright Future for Immersive Technology in Europe.

Asia 243

Asia Hardware AR Technology 243

XR Today - Virtual Reality

NOVEMBER 14, 2023

As companies increasingly demand virtual reality (VR) training solutions, enterprises like Virtualware are creating them for Europe and the world’s largest enterprises. The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO.

Training 325

Training El Salvador Virtual Reality Immersion 325

The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). XR Europe will be awesome! This is one of the weirdest rag-doll experiments in Unity. This is a very fascinating hypothesis, but honestly, I don’t know if I believe it. Developers continue to have fun with Oculus Quest hands tracking! Learn more.

Hand tracking 295

Hand tracking AR Oculus HTC 295

XR Today - Augmented Reality tag

DECEMBER 13, 2024

Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. The introduction of the Android XR ecosystem comes as Meta promotes its Horizon OS and Apple launches its visionOS. However, as always, that future is not set. 1E has an enterprise value of $720 million.

Magic Leap 69

Magic Leap Microsoft Google Las Vegas 69

The Ghost Howls

OCTOBER 22, 2024

But it’s also success here in Europe. Just to give you an idea, in 60% of the Ray-Ban stores in Europe, in EMEA, Ray-Ban Meta is the best-seller in those stores. Notice that he’s not talking about the US, which is more advanced than Europe on the technology side. I mean, we, it’s an overall success story that we see.

Unity 365

Unity Europe Hand tracking Tips 365

The Ghost Howls

MARCH 25, 2025

The only glimpse of something XR-related has been the cloud streaming of some complex 3D model to Apple Vision Pro via Omniverse. This is an approach similar to what Apple is doing on Vision Pro and Google has already teased for Android XR. As usual, competition is good to bring new features.

Data 382

Data Phoenix Eye Tracking Ukraine 382

The Ghost Howls

AUGUST 15, 2022

New connectors are in development and finally also popular software like Unity and Blender will be able to connect with Omniverse. Apple MR headset may cost $2000+. The rumors about the Apple headset have started to intensify and converge on what they suggest. people from Europe and the Middle East). Other relevant news.

Apple 544

Apple Machine Learning Real Estate Augmented Reality 544

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. And two thirds of them are in mostly Europe, mostly Paris. So we will, yes.

3D Capture 78

3D Capture Tools Retail Video 78

The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

Apple 374

Apple Simulation Las Vegas Haptic 374

The Ghost Howls

AUGUST 29, 2022

Next year sounds already to be very interesting, with the expected release of PSVR 2 and maybe also of the Apple headset…. Two interesting experiments from Shopify and Unity. The concept is pretty cool and you have to give it a look; Greg Madison from Unity has made a cool experiment with Shape XR. Join me at AWE Europe!

Sony 525

Sony China Europe Ukraine 525

The Ghost Howls

NOVEMBER 14, 2022

But it is still his fault for having driven the company to this point with the massive hirings of the previous months (do you remember he wanted to hire 10,000 people in Europe?) Apple is working on some sort of metaverse, and its headset is entering mass production. This is clearly the beginning of Apple’s entrance into the Metaverse.

Apple 385

Apple China Ukraine Unity 385

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, "hey, we got our own file format, USDZ" -- how do you manage a hundred different.? We were launching partners of Apple for USDZ and we're working on it. And two thirds of them are in mostly Europe, mostly Paris. I guess it would be still Unity, for now.

3D Capture 60

3D Capture Tools Retail Video 60

XR for Business Podcast

JULY 28, 2020

We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. We've been working with Ford in Europe for a handful of years now. I'm a cyclist. I'm also a driver as well.

Technology 60

Technology Guinea 360 Video Tools 60

The Ghost Howls

SEPTEMBER 27, 2022

Pico 4 is going to launch initially only in selected countries in Europe and Asia , so Meta can keep its leadership in the US, but the situation may change fast, so it’s better for Meta to tease a Quest 3 pretty soon. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity.

Magic Leap 544

Magic Leap Unity Video Machine Learning 544

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. And two thirds of them are in mostly Europe, mostly Paris. So we will, yes.

3D Capture 60

3D Capture Tools Retail Video 60

VeeR VR

DECEMBER 6, 2017

AWE also has events in Europe and Asia. These event brings together a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times.

Conference 27

Conference San Jose San Francisco AR 27

XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. So a company like a Macy's or a large retailer in Europe. We've been working with Unity's Reflect team. Alan: It's interesting you say that, because everybody in the world was moving towards glTF, until Apple said, "Oh yeah, we got our own one!" Does it come from CAD?

Gaming 78

Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. So a company like a Macy's or a large retailer in Europe. We've been working with Unity's Reflect team. Alan: It's interesting you say that, because everybody in the world was moving towards glTF, until Apple said, "Oh yeah, we got our own one!". Does it come from CAD?

Gaming 78

Gaming Magic Leap Industry Retail 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

Real Estate 78

Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Oh, yeah.

Real Estate 78

Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life. I thought that was amazing.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

SEPTEMBER 25, 2019

Might think about things like GDPR we have in Europe, which you do not have. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. But it is like that, coming back to what we what we discussed earlier; you need to have that Netflix and Apple experience to have a good work result.

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

Might think about things like GDPR we have in Europe, which you do not have. Dirk: That’s like the Apple strategy, right? Oh, I need 10 people with Unity skills. But it is like that, coming back to what we what we discussed earlier; you need to have that Netflix and Apple experience to have a good work result.

AR 78

AR Machine Learning Augmented Reality Technology 78

The Ghost Howls

MAY 30, 2022

Pico launches Neo 3 Link in Europe. More info (Pico Neo 3 Link now available in Europe) More info (Pico Neo 3 Link launched at Laval Virtual). Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Other relevant news. Image by Pico).

Magic Leap 377

Magic Leap Virtual World Ukraine Microsoft 377

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.

Real Estate 60

Real Estate AR Magic Leap Brazil 60

XR for Business Podcast

APRIL 21, 2020

Apple featured it a whole bunch of times. So a company like a Macy's or a large retailer in Europe. We've been working with Unity's Reflect team. Alan: It's interesting you say that, because everybody in the world was moving towards glTF, until Apple said, "Oh yeah, we got our own one!". Does it come from CAD?

Gaming 60

Gaming Magic Leap Industry Retail 60

The Ghost Howls

MARCH 1, 2021

Unity support for OpenXR is still in early beta , and so it’s not reliable yet to develop an OpenXR-compliant application in Unity. We Unity developers have still to use the current Unity tools that make us develop once, but then build for every different platform (like the ones I describe in this article ).

Sony 412

Sony Oculus Unity AR 412

The Ghost Howls

APRIL 3, 2025

Eventually, that company was acquired by Apple and became the foundation for the ARKit team , so that was a nice closure. Of course, we all know Unity, but there’s a whole set of new tools that have been developed to help game developers make their games better. We felt we needed to get together and have some event.

Course 335

Course Gaming Industry Groups 335

XROM

JULY 18, 2021

Previously she was one of the first employees at NextVR ( acquired by Apple ), a virtual reality company focused on live entertainment across music and sports. Arvind Neelakantan was earlier part of Unity India & was instrumental in the adoption and growth of the company's solutions across product verticals. 17- Helen Situ.

Augmented Reality 52

Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

MARCH 10, 2024

All the elusive XR analysts have almost guessed nothing, and they were not even able to predict the launch of the Apple Vision Pro until the date got pretty close. It’s the same with Apple ARKit, which took everyone by surprise and led to the democratization of AR on smartphones. licensing).

Trends 463

Trends Technology AR Apple 463

XR for Business Podcast

SEPTEMBER 25, 2019

Might think about things like GDPR we have in Europe, which you do not have. Dirk: That's like the Apple strategy, right? Oh, I need 10 people with Unity skills. But it is like that, coming back to what we what we discussed earlier; you need to have that Netflix and Apple experience to have a good work result.

AR 60

AR Machine Learning Augmented Reality Technology 60