Road to VR

APRIL 4, 2023

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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Road to VR

APRIL 24, 2024

Independent tech analyst Ming-Chi Kuo maintains Apple may be reducing Vision Pro shipments for its international debut by a wide margin due to demand falling “sharply beyond expectations” in the US market. Apple hasn’t intimated yet when we can expect international availability of Vision Pro however.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. Other relevant news. Image by North).

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Road to VR

JULY 12, 2024

This week Samsung and Google confirmed their forthcoming “XR platform” will be announced this year, though it’s unclear if it will actually launch before the end of 2024. It was early 2023 when Samsung, Google, and Qualcomm first announced their collaboration on an “XR platform” based on Android.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Road to VR

MAY 19, 2020

We know that Apple has been developing an AR headset since at least 2017, but outside of what we gathered from files hidden in iOS 13.1 The report maintains that Apple is set to deliver a stereoscopic AR headset (dual displays) in a glasses form-factor which is said to rely on an iPhone for all data processing.

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The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. Google launches “Immersive Stream for AR”. Chinese giant Baidu (The Google of China) has announced its XiRang platform aimed at building the metaverse.

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AR Insider

OCTOBER 14, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Continued steps in that evolutionary path were taken yesterday at Apple’s iPhone 12 event. Network rollouts still have a ways to go, but Apple is getting ahead of that. Seeing in the Dark .

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The Ghost Howls

OCTOBER 28, 2021

Meta has been the last news mentioned at this Connect, but actually all the event was conceived just to arrive at this final announcement. The rest of the event has been different than the previous Oculus/Facebook Connects. This event was instead all about explaining what is the metaverse. And he kept his word.

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The Ghost Howls

JULY 25, 2022

Before starting with the news, let me remind you that until this week the candidatures for the job positions at VRrOOm for game developers and game/UX designers are still open, so if you want to work with me on virtual events and festivals, be sure to enroll! Google starts testing its AR glasses in the wild. Top news of the week.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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Road to VR

FEBRUARY 23, 2018

Ahead of Mobile World Congress (MWC) next week, Google announced it’s bringing ARCore , it’s augmented reality SDK, out of preview and to a number of flagship smartphones in its 1.0 SEE ALSO 'Pokémon GO' Now Uses Apple's ARKit on iOS 11, Bringing Pokémon Closer to Reality. image courtesy Google. ” ARCore 1.0

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ARPost

JUNE 17, 2021

At a special launch event on June 15, PhotonLens announced that the Kickstarter campaign for the glasses will begin on August 18 and last for 45 days. Having covered the PhotonLens company announcement at the 2020 Mobile World Conference , ARPost received a special invitation to attend the Photons launch event on June 15.

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Road to VR

SEPTEMBER 12, 2017

Today at 10am PDT, Apple is releasing news about upcoming products like the new iPhone 8 and Watch, taking place at the company’s newly debuted Steve Jobs Theater. Among the announcements, many of which have supposedly already been leaked , is sure to be news surrounding the public release of apps built using Apple’s ARKit.

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

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The Ghost Howls

OCTOBER 17, 2022

Meta Connect has been the big event of the week, which got the attention not only of the XR community but also of the whole tech world, which is interested in following the evolution of Mark Zuckerberg’s metaverse dreams. Apple MR headset may feature iris detection and legs tracking. Ahah I love the nonsense of the rumors about Apple!

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VRScout

AUGUST 10, 2022

Immediately following the inaugural Meteor Vortex event, Sensorium will launch two other Empyreal Parties that will take you to the volcanic surface of PRISM world and the stunning interiors of the Sensorium Starship. Accessing Sensorium’s out-of-this-world event is easy. They are also capable of interacting with the audience in VR. .

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The Ghost Howls

JANUARY 30, 2023

I’ve read a lot of articles and XR news this week, but actually, at the end of the day, nothing relevant has happened, except for the usual rumor about Apple… so you can close this roundup now… no ok, I’m kidding! This doesn’t sound to me very “Apple”. And by the way, on the personal side, things are going well for me!

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The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. More info (Use Google Translate).

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). You are organizing an event in China on the 24th… can you tell us something more about it? What can the attendees expect from it?

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ARPost

SEPTEMBER 27, 2021

We’re excited about the whole event. Because people are still wary of travel and because the virtual AWE conferences had such high attendance, this year is going to be a hybrid event. See Also: The Future of XR’s Remote Events in the New Normal. See Also: The Future of XR’s Remote Events in the New Normal.

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The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. Google details Project Starline. (Image from the web).

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. Because of the pandemic, many events were canceled last year.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

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AR Insider

AUGUST 20, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Some sectors grow (gaming, eCommerce), while others plummet (bars, events). This could initially branch from work already done by Pinterest and Google in visual search.

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The Ghost Howls

NOVEMBER 14, 2022

Don’t forget to register on the AWE Live website and then to attend the event on November, 17th at 6 pm CET (9 am PT). Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. It is going to be suuuuuuper interesting!

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The Ghost Howls

OCTOBER 1, 2024

Let’s dig into the most important pieces of news of the week… which are not much, apart from Meta Connect, actually… Top news of the week (Image by Meta) Meta launched Quest 3S and announced Orion at Connect Meta Connect has been the event of the week. Big kudos to the team and good luck for the future! appeared first on The Ghost Howls.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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AR Insider

FEBRUARY 19, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. This all started at a September Alexa event where it launched a full hardware blitz. Specifically, its new Echo Buds are Bluetooth earpieces that compete with Google Pixel Buds and Apple AirPods.

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VRScout

OCTOBER 7, 2021

A STYLY Session can also be used to hold private XR events. STYLY is also available Google Play and the Apple App Store. Not only can you create a guided art tour, but you can also network with business professionals, collaborate with your co-workers, participate in workforce training, or just talk movies with friends.

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The Ghost Howls

JANUARY 10, 2022

This has been the week of CES, and I will write tomorrow or the day after a full roundup only dedicated to this incredibly important tech event. New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3.

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