Road to VR

JULY 20, 2022

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. ” Some of the key areas Google is emphasizing are things like real-time translation and AR turn-by-turn navigation. ” Critically, Google says the research prototypes look like “normal glasses.”

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. In fact, Apple’s Achilles heel for AirPods is the famously inept Siri.

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Road to VR

JUNE 30, 2020

Google unveiled a method of capturing and streaming volumetric video, something Google researchers say can be compressed down to a lightweight format capable of even being rendered on standalone VR/AR headsets. If you’re looking for more examples of Google’s volumetric video, you can check them out here.

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Road to VR

FEBRUARY 19, 2024

Apple’s SVP of Marketing Greg Joswiak posted on X (formerly Twitter) recently that the App Store now has 1,000+ apps designed for Vision Pro, a fair sight more than the 600 apps reported by the company right before the headset’s February 2nd launch.

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The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Google Starline starts real-world testing.

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Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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VRScout

NOVEMBER 7, 2016

So far in 2016 we’ve seen Samsung’s Note 7 go from everyone’s favorite cell phone to everyone’s favorite explosive device , the release of Google’s brand new Pixel line with DayDream support and Apple start riots over the removal of the headphone jack from the iPhone 7.

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VRScout

AUGUST 29, 2017

When Apple first introduced ARKit back in June at WWDC , we were blown away. Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. It looks like Google had something up their sleeves the whole time.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Examples of Augmented Reality in Action. For example, an AR-enabled voice assistant in your ear can point you in the right direction and remind you about an upcoming business meeting. Sponsored content.

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Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Built by George Michael Brower with friends at Google Creative Lab. Built by Jane Friedhoff with friends at Google Creative Lab using Unity and ARCore. Built with Unity and ARCore. Portal Painter.

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AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. In web and mobile search for example, click values are higher when “local intent” is inferred by things like geo-modifiers (e.g. Orbiting Efforts.

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AR Insider

MAY 18, 2021

For example, Apple’s wearables offset iPhone sales declines. After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. Sensory Nerves.

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AR Insider

FEBRUARY 25, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” For example, it utilizes imagery from Street View as a visual database for object recognition so that AR devices can localize.

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AR Insider

JANUARY 6, 2021

It’s also naturally monetizable and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image search on Google desktop. It takes form so far in Google Lens. So how will Google develop these opportunities? As mentioned, Google is not alone.

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The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Apple is proposing itself to be the next competitor of Meta.

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Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

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AR Insider

MAY 11, 2020

One example is Google’s efforts to ease us into AR by incubating it in search. It also includes planting the Google Lens button in more prominent spots, like the search bar in Google’s iOS app (see below). This will start on Apple’s turf such as products at Apple Stores that display QR codes.

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AR Insider

SEPTEMBER 4, 2020

In that way, Google is well-positioned because the spatial web will need to be parsed and indexed, similar to what Google has done for 20 years on the 2D web. Is Google Building an ‘Internet of Places?’ I see it as an expanding surface area for how people can ask questions and get information about the world.”

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UploadVR Between Realities podcast

JULY 5, 2017

Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development.

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Groups Apple Virtual Reality Microsoft 222

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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The Ghost Howls

NOVEMBER 11, 2024

Google Chrome has been installed on every Android phone and it immediately became the to-go browser for everyone paired with Google Search because both products were crazy good before the recent enshittification. Two huge examples of this are Beat Saber and Gorilla Tag. Well, first of all, “now” is the key word here.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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AR Insider

APRIL 7, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Facebook.

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AR Insider

APRIL 28, 2021

In AR, Apple is a good example of this approach, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most well-traveled destination: Google. For one, Google increasingly offers AR-enabled search results that come to life in 3D.

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AR Insider

JULY 22, 2020

For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. All of the above has been top of mind, but it was underscored further in announcements from Snap and Apple at their respective developer conferences.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 252

AR Insider

JUNE 25, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. These classifications define GPS coordinates for example. All of the above examples are in marketing and customer service contexts… what about AR? The Z-Axis.

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AR Insider

JANUARY 25, 2021

That’s especially true for Apple, which continues to double down on Watch and AirPods. This growth accelerated in Q4, due not only to holiday spending but new hardware including Apple Watch Series 6, Fitbit Sense and Airpods Pro. One example to quantify that comes from Apple’s 2020 fiscal Q2 earnings. percent ($2.1

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AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). A Vessel for Google Assistant. In fact, Apple’s Achilles heel for AR audio is the famously inept Siri.

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AR Insider

MAY 4, 2021

For example, Apple’s wearables offset iPhone sales declines. Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

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AR Insider

MARCH 19, 2021

With Oculus for example, it subsidizes the hardware to jumpstart a network effect, which benefits consumers and developers. As we examined around Apple’s potential VR headset, VR could establish the necessary supply chain for its eventual AR glasses. What’s Driving Apple’s Rumored VR Play? Network Effect.

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AR Insider

AUGUST 9, 2021

A good example of someone you should follow for this reason Daniel Beauchamp. Let’s start with the latter… First, Falmer points out to us that Apple and Snap have the biggest and best feature sets, and are noticably ahead of competitors on that measure. It’s now up to 600 million monthly active AR users (MAUs).

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Upload VR

MARCH 10, 2025

Meta will host Niantic, Creature, and Resolution to "showcase real-world examples of developers who are already leveraging our latest Passthrough Camera API" at GDC next week. Finally, we'll showcase real-world examples of developers who are already leveraging our latest Passthrough Camera API to take their apps to the next level.

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AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. Google wants maximum reach for the benefits that AR can bring its core search business.

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