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This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.
I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?
The Oculus Quest app will allow users to turn any game into a calorie-tracked fitness experience. Now, with the launch of the Oculus Quest and its ensuing popularity , cofounders Cix Liv and Dilan Shah have focused their attention on making the accessible headset the destination for gamified fitness. Image Credit: YUR.
I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.
F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.
Apple this week showed it’s getting serious about the VR medium with platform-spanning VR announcements this week crossing both hardware and software. With SteamVR and the Vive on their way to Mac, eyes turn to Oculus, but the company isn’t ready to commit to MacOS. Photo courtesy Apple. Not If, But When (Probably).
The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?
Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.
Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news. Matias Nassi.
The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey. When the car speeds up or makes a sharp turn, for example, so does the in-game vehicle, adding an additional layer of immersion to the experience.
Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). In September, the new Facebook Avatars will come and substitute the current Oculus avatars. Apple AR headset may have been delayed to 2025. But it is impressive anyway.
Do you remember this post of mine from one year ago when I showed you that it was possible to do some kind of “hacking” of the Oculus Quest using the adb command line tool? The makers and developers community (me included) are asking Facebook for a more open Oculus Quest , even something that can be rootable, if possible.
References found in the Oculus Quest 2 firmware by users Reggy04 and Basti564 highlight how the Quest 2 Pro should have: Eyes tracking Facial expressions tracking Eye relief knob Granular IPD adjustment External charging station. Apple VR headset may feature a 3000PPI microOLED display. Apple Event was not about AR, like, at all.
The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.
We’ve estimated that its annual XR R&D spend — not including its $2 billion Oculus acquisition — approaches $10 billion. That includes both AR and VR, the latter being more tangible today, given Oculus’ in-market status. What’s Driving Apple’s Rumored VR Play? Network Effect.
VR, for example, straddles these factors. Demand grew in 2020 along with Covid-inflections in gaming, leaving Oculus Quest and Valve index sold out part of the year. Taking another example, mobile AR has fared well in the Covid era. Supply chain issues further detracted availability. Market Shakeup.
Wolvic is the open-source successor to Firefox Reality , which was a web browser for early standalone headsets like Oculus Go, the original Oculus Quest, Vive Focus, and HoloLens 2. Originally, WebXR only supported fully immersive VR, and this limitation still exists on Apple Vision Pro for example. Wolvic Chromium 1.1
Let me give you just a few very well-known examples: Meta bought Oculus VR for 2 billion dollars when there was still only a prototype headset. I could give you other examples, but I think I made my point. Let’s see some examples, shall we? These are just examples to better clarify what I mean. Guest Post.
Over the last three weeks I’ve had the chance to spend significant time in Apple Vision Pro. This is the biggest thing to happen since Facebook bought Oculus in 2014. It’s not just Vision Pro itself, it’s Apple. Apple’s presence will force the one most important thing that Meta has failed to do in its XR efforts: focus.
This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement… including lots of ups and downs in the intervening years. The device class continues to inflect as companies like Apple lean in as a means to future-proof a hardware business that’s overly reliant on a maturing iPhone.
He also said that the market is big enough for HTC and Oculus. Image by Oculus). Oculus Quest gets the runtime update promised at OC6. This week, Oculus has started distributing the runtime update for Oculus Quest carrying with it some of the features promised at OC6 : Oculus Go emulation.
As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. That could be wayfinding with Google Live View , or visual search with Google Lens. ” But it’s not alone. Network Effects.
A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).
Every year I like to play the guessing game for the Oculus/Facebook/Meta Connect making my list of predictions… which are not always correct, but they are good because they entice all the community people to play this game with me and to tell how they would love to see XR evolving.
O ne of Oculus Quest 2’s headlines is its price tag. For example, if we compare its consideration cycle to that of a gaming console, the market has validated a $299 price point. Of course, in any apples-to-apples comparisons to other VR headsets, Quest 2 has undercut them significantly.
Since its launch in 2019 Oculus Quest has represented a major shift in Facebook’s VR strategy by moving away from the PC. While there’s a handful of hand-tracking games available on the headset, the entire Quest menu, including the Oculus browser, can be controlled completely by your hands. Oculus Link & Air Link.
Some weeks ago, a group of 12 indie development studios decided to launch the first bundle dedicated to App Lab experiences for Oculus Quest. The user could buy the bundle and get access to sideloadable versions of the games, with the promise of a free key for when the game would have been approved by Oculus on App Lab.
And the stakes are high as Apple doubles down on wearables to offset declines from a maturing smartphone market. Speaking of Apple, AR glasses themselves aren’t ready for mainstream acceptance and won’t gain significant ground in 2021 in consumer markets. Always see chart date for context, and refer to newer projections if applicable.
Some months ago, we all read that letter where Zuckerberg claimed wanting to get complete control of the hardware and software stack so that Facebook shouldn’t depend on external companies, like Google or Apple for the SO, or phone manufacturers for the hardware. Oculus releases hands tracking SDK, official Link cable for Quest and more.
As you’ve likely heard, Bloomberg reported last week that Apple has plans for a VR headset to release next year. Codenamed N301, the device is to be a high-end headset (think: more Valve Index, less Oculus Quest). In other words, VR plays into apple’s classic vertical integration. Leverage & Logistics.
The consumer market without a Quest moment The biggest difference between the Chinese VR ecosystem and the Western one is the lack of the Oculus/Facebook/Meta/Horizon/whatever Quest. The Apple Vision Pro Still, I’ve met people who are developing content from Vision Pro.
Apple's movie store now lists 3D support on some titles. When introducing Vision Pro at the WWDC event in June, Apple confirmed that its visionOS will support playing 3D versions of movies on a giant virtual screen. Example of a title with '3D' support listed for Vision Pro on Apple TV.
For example, Apple’s wearables offset iPhone sales declines. At the center of this master plan is the thing that kicked off the current AR & VR era: Oculus. Similar to Apple’s work , this could take form in standalone hearables and “audio AR” devices; or as a component to its AR glasses.
An example is shown below of a level that applies a uniform grid of swinging lasers across the room. An example of a pattern-based level, a uniform pattern of movement is applied to a grid of lasers, covering the entire room. The below example shows a pattern that creates a sequence of blinking laser walls between the buttons.
Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. Oculus Quest is available again in some countries. In some countries (not US), Oculus Quest and Rift S have got back in stock.
Back in April 2015, Oculus was a long way away from its current position as one of VR’s most influential organizations. The company had only recently been acquired by Facebook and was still in the process of prepping the Oculus Rift for its 2016 launch. One of these hoaxes was ThinkGeek’s ‘ VR Sensory Immersion Generator.’.
Apple officially revealed the Vision Pro specs when opening preorders today. Some other headsets like Meta Quest Pro and Pico 4 have their battery in the rear of the strap, but Apple's design takes it off your head entirely with an external battery tethered to a magnetic connector on the left arm. hours (video) 1.5-2.5 5 GHz) 6E (2.4+5+6
See, for example, this article by VR Scout where they share a success story from Robert who developed a daily 30 minute workout routine using just Beat Saber and lost 138 pounds in only two months. I recommend getting an Oculus Quest as its quick and easy to use, and the lack of tether is great for games with lots of motion.
Original image from Oculus). Oculus Rift and Gear VR have sold 10M units. At the beginning of the week, Jack McCauley, one of the founders of the Oculus startup, had claimed in an interview with CNBC that Facebook VR will never succeed. Of course, he was not only talking about Oculus but about VR in general.
Small startups can’t compete with big companies, so usually, startups produce expensive headsets at a smaller scale to survive : see VRgineers or Varjo as an example. While Oculus is getting all the glory for the Quest, its competitors are not sleeping. Notwithstanding all this hate, the Oculus Quest 2 is selling very well.
In Mark Gurman's latest report he claims Apple is "considering" making the upcoming non-Pro Vision headset "reliant on a tethered Mac or iPhone". And I believe this latest claim is an example of that. Apple Vision Pro uses the M2 chipset from late 2022. But does powering a Vision headset with an iPhone really make sense?
In fact, it’s already spread to VR devices like the Samsung Gear VR, Oculus Rift, and even HTC Vive. YouTube user Matthew Hallberg utilizes Apple’s new ARKit to experiment with what it might be like to play Minecraft in AR. Let us know what you think of the idea down in the comments below!
Since the launch of the first-generation Oculus Rift VR headset in 2016, users have patiently awaited the arrival of a truly epic RPG experience, one that would offer them an immersive gaming journey impossible to recreate on conventional gaming systems. Asgard’s Wrath is available now on Oculus Rift/Rift S for $39.99.
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