The Ghost Howls

FEBRUARY 8, 2024

The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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XR Today - Virtual Reality

FEBRUARY 7, 2025

This doesn’t mean virtual shared spaces and content disappeared; consumer-focused platforms like VRChat are still going strong – even appearing on Apple’s Vision Pro – and in education online, shared spaces on platforms like Engage are still holding ground for enterprise use cases.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta.

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XR Today - Mixed Reality tag

NOVEMBER 29, 2024

If 2024 was any example, some major news is around the corner. New Samsung Headset Details Revealed Patentlyapple has revealed a new patent application from Samsung, which highlights the company’s ongoing development of an upcoming XR headset for the Galaxy ecosystem.

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ARPost

JULY 30, 2020

Examples of Augmented Reality in Action. For example, an AR-enabled voice assistant in your ear can point you in the right direction and remind you about an upcoming business meeting. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds.

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XR Today - Augmented Reality tag

JANUARY 30, 2025

Recently, Samsung’s dive into the XR headset market has been stealing headlines. In a storyline that mirrors the rise of Apple’s Vision Pro, the Moohan headset was finally publicly revealed following years of speculation at the tail end of 2024with further reveal coming in the first month of 2025.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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ARPost

SEPTEMBER 23, 2022

Let me give you just a few very well-known examples: Meta bought Oculus VR for 2 billion dollars when there was still only a prototype headset. I could give you other examples, but I think I made my point. Let’s see some examples, shall we? Apple (Nasdaq: AAPL) and Samsung (Nasdaq: SSNLF) for Smartphones and Tablets.

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Upload VR

MARCH 10, 2025

Meta will host Niantic, Creature, and Resolution to "showcase real-world examples of developers who are already leveraging our latest Passthrough Camera API" at GDC next week. Finally, we'll showcase real-world examples of developers who are already leveraging our latest Passthrough Camera API to take their apps to the next level.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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XR Today - Augmented Reality tag

DECEMBER 25, 2024

Weve been eagerly awaiting some genuine news about Samsungs impending XR headset for months now ever since the company announced its partnership with Google and Qualcomm. The Moohan (Infinity in Japanese) headset is still definitely in its early stages, but Samsung has already allowed a handful of journalists to test out a prototype.

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AR Insider

MAY 4, 2021

For example, Apple’s wearables offset iPhone sales declines. Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. Apple Fires the Latest Shot in the Wearables Wars. Samsung has its own wearables play. Touchpoint.

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XR Today - Virtual Reality

AUGUST 29, 2024

A typical example is Airlink for the Quest 2. On the other hand, firms like Samsung plan to debut smart glasses, which may leverage the firm’s wider smartphone portfolio-Apple is already doing this with Vision Pro.

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Upload VR

MARCH 14, 2025

The exception was that on visionOS 2, Apple is gives enterprise companies raw access to Vision Pro's passthrough cameras for non-public internal apps, but this requires a special licence from Apple and is restricted to "in a business setting only".

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. What a time to be alive!

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VRScout

AUGUST 29, 2017

When Apple first introduced ARKit back in June at WWDC , we were blown away. Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. And if you own a Pixel or Samsung S8, running 7.0 AR is happening.

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Road to VR

MAY 15, 2024

Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy. Some of the examples seen in the video below include cultural and historical stuff, but also virtual billboards for private businesses, presenting something of a low poly Blade Runner vibe.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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VRScout

NOVEMBER 7, 2016

So far in 2016 we’ve seen Samsung’s Note 7 go from everyone’s favorite cell phone to everyone’s favorite explosive device , the release of Google’s brand new Pixel line with DayDream support and Apple start riots over the removal of the headphone jack from the iPhone 7.

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Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Developers looking to use ARCore to create augmented reality apps can start building right now on both the Pixel line and Samsung S8 line. It was made as a quick example of how to combine openFrameworks and ARCore.

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UploadVR Between Realities podcast

JUNE 26, 2017

In fact, it’s already spread to VR devices like the Samsung Gear VR, Oculus Rift, and even HTC Vive. YouTube user Matthew Hallberg utilizes Apple’s new ARKit to experiment with what it might be like to play Minecraft in AR. Let us know what you think of the idea down in the comments below!

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The Ghost Howls

MARCH 6, 2023

The most important example of these devices is the new Xiaomi Wireless AR Glass Discovery Edition. I’m pretty excited by these growing rumors about Samsung because Samsung has always proposed interesting XR devices. It also announced that new devices based on Qualcomm chipsets are coming.

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XR Today - Mixed Reality tag

JUNE 5, 2024

In addition to leading technology announcements surrounding its smartphone and desktop solutions, viewers can look forward to new details regarding the Apple Vision Pro. Notably, Apple’s hardware debut has brought more attention to immersive productivity tools that assist with situations like training and collaboration.

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XR Today - Virtual Reality

JANUARY 22, 2024

Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. The 2022 hiring and accelerator program came amid Disney’s attempt to hop on the Metaverse hype wave, introducing AR streaming and other XR content alongside partners like Snap and Apple.

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AR Insider

JULY 6, 2020

That’s especially true for Apple, which continues to double down on Watch and AirPods. This could replace (or augment) the current suite of iThings, which notably fits the profile for Apple’s ARPU-driving multi-device ecosystem approach. As noted, this revenue reconciliation is just one task that wearables have at Apple.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. This is the future of personal computing.

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The Ghost Howls

OCTOBER 16, 2023

Apple is still working on a cheaper Vision Pro Meta is not the only company working on a cheaper device. Apple is doing the same with its Vision Pro, hoping to release in the next years a headset with a price that makes it affordable for more people. More info — Use Google Translate!

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Next Reality AR

MAY 30, 2018

As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities. The latest example, released to the app's Carousel on Monday, is a Lens that reacts to sound.

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ARPost

JANUARY 18, 2023

For example, the ARGO is not the highly individualized modular device that the Design v1 is. Companies like the Samsungs and the Apples of the world all believe that glasses will replace the smartphone and we want to make sure that DigiLens components are in those glasses.”. The Future of DigiLens.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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XR Today - Mixed Reality tag

AUGUST 14, 2023

This week, reports emerged claiming that Chinese news publication Gyro Technology leaked the design specifications of Samsung’s upcoming MR headset. According to the leaks, Samsung’s MR device will cost roughly between $1000-$2000. Samsung’s Q2 net profits fell by 84.5 percent from last year to $1.4

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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XR Today - Mixed Reality tag

JULY 31, 2024

On the other hand, Samsung is set to make a major splash in the XR space. Apple Vision Pro Rolls out in Australia Cam stated that Apple is engaging deeply with Australian audiences. With all this news coming in fast every month, enterprise adoption journeys are changing constantly, for better or worse.

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UploadVR Between Realities podcast

JULY 5, 2017

One of the amazing things about Apple’s new ARKit developer platform is that there’s no extra hardware required. You can see those examples in action below. The SDK is already functional with the Unity engine, and support for Samsung’s Galaxy phones is also planned for the near future.

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Upload VR

JUNE 17, 2024

AirPlay Mirroring to Apple Vision Pro with visionOS 2 dramatically expands the headset's capabilities, and new features better integrate your iPad, Mac, keyboard and controllers too. enjoy a simple head-tracked game like Proton Pulse inside a literal cardboard box – just as you can today on a $3500 Apple Vision Pro.

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