VRScout

SEPTEMBER 12, 2018

Apple’s 2018 keynote event has officially come to a close and it appears as though iOS fans have much to look forward to over the coming months. Among these exciting announcements were two impressive AR-based experiences running on Apple’s powerful ARKit 2 platform. Image Credit: Apple.

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XR Today - Mixed Reality tag

JANUARY 10, 2025

This week, at CES 2025, NVIDIA took centre stage to showcase its latest innovations in emerging technology. Notably, in its official press releases regarding NVIDIA robotics updates, Apple’s Vision Pro MR headset was featured in various promotional images, highlighting its pivotal role in this journey.

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Road to VR

APRIL 6, 2021

A newly published patent application from Apple highlights the company’s internal exploration of “micro-gestures” for AR input, which involves using the thumb against the index finger as a sort of virtual joystick or selector. Image courtesy Apple. Image courtesy Apple.

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AR Insider

FEBRUARY 3, 2021

Companies that have leaned into these technologies are seeing big results, as Walmart and Target’s blowout earnings. And if so, which technologies will power that retail future? It could even be simpler than Google’s advanced object recognition technology. But what about the post-Covid world?

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ARPost

JULY 4, 2023

Sponsored content Sponsored by VR Vision The recent introduction of Apple’s Vision Pro has ignited a fresh wave of excitement in the extended reality landscape, with industry experts and enthusiasts alike anticipating a surge in the growth and evolution of the XR industry.

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The Ghost Howls

DECEMBER 9, 2024

Today I’m writing a deep dive into Visual Positioning Systems (VPS) , which are one of the foundational technologies of the future metaverse. As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology.

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Other relevant news. Image from the web).

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XR Today - Augmented Reality tag

NOVEMBER 7, 2024

As 2024 wraps up, the leading XR device vendors, such as Meta, HTC VIVE, XREAL, Apple, and others, are attempting to lead the marketplace into the holiday period, with early AR smart glasses and emerging MR headsets reaching more consumers and, therefore, businesses. – Ray-Ban Meta glasses are the prime example here.

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XR Today - Virtual Reality

MAY 15, 2024

Apple Vision Pro Facetime is one of the first features most people experimented with when they finally received their spatial computing headset. Apple Vision Pro Facetime is just one example. The feature was even highlighted at WWDC 2023 , when Apple gave us our initial sneak peek into its new headset.

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The Ghost Howls

FEBRUARY 8, 2024

The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?

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XR Today - Augmented Reality tag

JANUARY 21, 2025

This week, sports retail giant Decathlon recently highlighted how it started leveraging Apple iOS Reality Capture technology to provide shoppers using its smartphone app with augmented 3D visualisations of products. The feature is currently exclusive to Apple iOS devices for users in France and Belgium.

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The Ghost Howls

JULY 18, 2022

Apple to launch a second “more affordable” headset in 2025. Since the rumors about the upcoming Apple headset were not enough, the famous Apple analyst Ming-Chi Kuo has thought well to release rumors about the next-generation headset. Other relevant news. Image from the web). Anyway, we’ll see… these are all speculations.

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AR Insider

OCTOBER 23, 2020

The most notable updates came from Google, Apple and Facebook, in order of recency. This includes Google’s updates to its visual search efforts; Apple’s Lidar-powered iPhone 12 Pro; and Facebook’s developments in Live Maps, experimental AR glasses … and of course Quest 2.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro.

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AR Insider

FEBRUARY 8, 2021

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. Macrumors called our attention to articles in the Verge and Bloomberg that quote an unnamed source who’s supposedly seen Apple’s debut consumer HMD.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

For example, XREAL is directly targeting the Apple Vision Pro by stating that its spatial display has a superior latency compared to Apple’s device while also claiming a lighter form factor and design. Thanks to the X1 co-processor, they also boast faster refresh rates compared to other competing AR glasses.

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XR Today - Mixed Reality tag

JANUARY 10, 2025

For a range of technology markets, not just XR, CES took over the headlines as it does each year, showcasing the latest innovations in emerging technology. The company’s CEO took the stage to introduce a range of technologies, including XR, AI, robotics, and self-driving cars. NVIDIA took centre stage at the event.

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ARPost

JULY 19, 2021

Now, with a new 3D scanning app you can turn the photos of the item into an AR-ready object and integrate it into the respective environment, thanks to the PhotoCatch app which uses the recently-launched Apple Object Capture photogrammetry technology. What Is Photogrammetry? How Does the PhotoCatch 3D Scanning App Work?

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The Ghost Howls

JULY 9, 2023

There is a lot of hype around the Apple Vision Pro. Video review I made a video of mine where I show you my full hands-on experience with the Quest Pro application that emulates the Apple Vision Pro menu and then give you my detailed opinion on it, highlighting the pros and cons. Eeeeh… not exactly. Let’s see why.

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The Ghost Howls

MAY 7, 2022

The evolution of technology. The evolution of VR is usually compared to the one of other technologies, like the web or mobile. Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Apple is proposing itself to be the next competitor of Meta.

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The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Vooiage Technologies. Lynn Eades.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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ARPost

JANUARY 7, 2021

See Also: Mojo Vision to Conduct Feasibility Testing With Menicon on AR Technology Contact Lenses. These AR terms define the two software development kits (SDK) launched by Apple and Android to help developers create native AR apps for the most popular mobile operating systems. After all, we use them on a daily basis in our articles.

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ARPost

DECEMBER 29, 2020

Augmented reality, in laymen’s terms, is a technological advancement where digital content is added onto a live camera feed, making that digital content look like it is part of the physical world. Another great example of that is Cisco. Cisco launched a product and service catalog that relies entirely on new technology.

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AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Sounded good.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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AR Insider

MAY 21, 2021

Before AR started to be discussed and developed, location has been a source of value in forbearing technologies. In web and mobile search for example, click values are higher when “local intent” is inferred by things like geo-modifiers (e.g. The AR Space Race, Part II: Apple. Local Intent. Orbiting Efforts.

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ARPost

SEPTEMBER 23, 2022

What I will discuss here are the investment possibilities of these new technologies. Let me give you just a few very well-known examples: Meta bought Oculus VR for 2 billion dollars when there was still only a prototype headset. I could give you other examples, but I think I made my point. Or of the NFT market. Tablets as well.

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VRScout

SEPTEMBER 14, 2020

With new technology comes new trends, and in this case, AR ASMR-infused slipware. . What happens when you cross a TikTok superstar ceramist with an emerging technology visionary who has a penchant for volumetric capture? Download the app via Apple or Google Play and start making some ASMR videos to share with the world.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. It’s believable.

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XR Today - Virtual Reality

APRIL 1, 2025

In the premium headset space, Apple is revolutionizing sectors with spatial computing systems like the Vision Pro, while Varjo offers some of the worlds best VR and MR solutions for training, design, visualization, and simulation. However, these headsets still arent quite as advanced as the Apple Vision Pro.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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AR Insider

SEPTEMBER 3, 2021

T hough smartphones dominate AR today — based mostly on a massive installed base — the technology’s fully-actualized form is headworn. But AR glasses are still years from ubiquity, as the underlying technology isn’t to the point of achieving both stylistic-viability and robust UX. Meaninful Impact.

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AR Insider

MARCH 19, 2021

With Oculus for example, it subsidizes the hardware to jumpstart a network effect, which benefits consumers and developers. Zuckerburg sees them as two sides of the same coin, given that they share common technological underpinnings. What’s Driving Apple’s Rumored VR Play? Network Effect. Evolutionary Path.

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