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Report: Apple Racing to Build Software & Services for Upcoming Mixed Reality Headset

Road to VR

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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The XR Week Peek (2023.04.24): Apple headset to have iOS apps, Pico launches Pico 4 Pro in China, and more!

The Ghost Howls

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. Fitness+ : will let users exercise while watching an instructor in VR. This week we had quite a few interesting pieces of XR news.

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2021 Predictions: AR Glasses Evolutionary, Not Revolutionary

AR Insider

Notably, when kicking off this thought exercise, we realized that several of the topics look similar to last year. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye. But we’re not holding out for that.

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Apple Fires the Latest Shot in the Wearables Wars

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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Who’s Waging the Wearables Wars? Part V: Apple

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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Cas & Chary Present: Why Working Out in VR is Game-changing

Road to VR

It certainly doesn’t help that I find exercising in a gym boring and time-consuming. The Virtual Reality Institute of Health and Exercise does research on the impact of virtual reality exercise on the human body. Tip: If you have an Apple Watch, Apple has added a ‘Fitness Gaming’ workout type recently.

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Triangulating the Latest Evidence for Apple AR Glasses

AR Insider

One of the biggest ongoing points of speculation in the AR industry is the fate of Apple’s rumored glasses. Given Apple’s track record in mainstreaming emerging technology, AR proponents are hoping for some of that signature halo effect. Apple has too much on the line to abandon AR glasses. Follow the Money.

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