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The AR Location Wars, Part I: Google

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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2021 Predictions: AR Glasses Evolutionary, Not Revolutionary

AR Insider

Notably, when kicking off this thought exercise, we realized that several of the topics look similar to last year. As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. Apple of My Eye. But we’re not holding out for that.

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AR’s ‘Location Wars’ Get Started

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” That forms the basis for its storefront recognition in Google Lens and urban navigation in Live View. Google isn’t alone.

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Who’s Waging the Wearables Wars? Part V: Apple

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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Apple Fires the Latest Shot in the Wearables Wars

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

Wearables 289