Apple Exercises Magic Leap 
AR Insider
SEPTEMBER 26, 2019
So predicting AR’s trajectory becomes an exercise in “ following the money.” For Apple, AR’s job is to sell more hardware. We’ve been toying with this “ follow the money ” exercise for a while, but it gained steam at yesterday’s OC6 keynote.
ARVR
OCTOBER 18, 2022
One such exercise recently zeroed in on headworn AR revenues. Another accelerant that accounts for steep revenue growth is the ultimate wild card in the AR glasses world noted above: Apple (more on that in a bit). Purpose-Built Back to Apple, speculation on its market entrance (timing and substance) could fill its own article.
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AR Insider
JANUARY 24, 2020
AR Insider’s ongoing coverage of The AR Show episodes is an exercise in deconstructing and synthesizing the musings of spatial computing’s top minds. This “ follow the money ” exercise is a key AR confidence signal. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.”
XR Today - Mixed Reality tag
JULY 18, 2024
Campfire recently announced the upcoming launch of its enterprise XR software for Apple Vision Pro headsets. Campfire points out that the rapid growth of its MR application on Meta Quest 3 reflects a strong demand for virtual collaboration within the Meta portfolio, highlighting competition between Apple and Meta in enterprise usability.
Upload VR
MAY 4, 2024
Apple Vision Pro 2 reportedly targets a late 2026 launch, over 50% of Fortune 100 companies are using Vision Pro, Tilt Five is on sale, and Quest 3 is nearly tied with Valve Index on SteamVR. Trace is a new AR startup founded by three former Magic Leap developers that aims to create location-based AR experiences.
RealVision VR
SEPTEMBER 13, 2020
With Hardware (cellphones) having enough processing power to overlay decent digital content over the real world when seen through a cellphone camera, it’s now feasible to play AR ‘games’ and tournaments such as Hado World that give e-sports a whole new meaning, exercising the body and not just a player’s thumbs!
XR Today - Augmented Reality tag
DECEMBER 27, 2022
Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases.
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