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Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon last week, it’s time to zero in on Microsoft. Microsoft had a similar fate in smartphone era.

Wearables 289
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Who’s Waging the Wearables Wars? Part V: Apple

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple.

Wearables 274
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Apple Fires the Latest Shot in the Wearables Wars

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

Wearables 289
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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

Wearables 346
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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

Apple vs. Microsoft. Apple vs. Google. Imagine one for exercise that extra-light, sweat-wicking materials. This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. And you know what, it just might win. It’s a tale as old as time.

Google 309
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Who’s Waging the Wearables Wars? Part IV: Bose

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple. Head Start.

Wearables 341
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What Do AR’s ‘Exploring 20s’ Have in Store?

AR Insider

The wild card for consumer AR of course is Apple, as its entrance could inflect the market through its signature halo effect. Beyond Apple, more reliable accelerants lie in enterprise AR such as training, logistics, emergency response, military, maintenance, and healthcare. Header Image Credit: Microsoft. It projects 2.89

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