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Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon last week, it’s time to zero in on Microsoft. Microsoft had a similar fate in smartphone era.

Wearables 252
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Who’s Waging the Wearables Wars? Part V: Apple

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple.

Wearables 260
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Apple Fires the Latest Shot in the Wearables Wars

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

Wearables 252
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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

Wearables 326
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Who’s Waging the Wearables Wars? Part IV: Bose

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple. Head Start.

Wearables 363
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VR Meetings: Platforms, Best Practices and Tips

XR Today - Virtual Reality

Nowadays, almost every virtual reality headset supports some form of immersive collaboration app, whether it’s Microsoft Teams and Zoom on the Apple Vision Pro or Horizon Workrooms on the Meta Quest. The integrated gamification features make it easy to embed team-building exercises into your virtual conferences.

Tips 329
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Is Facebook Building a ‘Social Layer’ For the Spatial Web?

AR Insider

So predicting AR’s trajectory becomes an exercise in “ following the money.” For Apple, AR’s job is to sell more hardware. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.

Exercises 266