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JANUARY 6, 2025

The director of the film Wicked used an Apple Vision Pro to view and give feedback on drafts as part of the editing process on a giant virtual screen. Chu described the experience as "a revelation", extending Steve Jobs' analogy of computers as a bicycle for the mind to describe Apple Vision Pro as a rocket ship for his imagination.

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OCTOBER 23, 2024

Vimeo now has an Apple Vision Pro app and natively supports Apple's spatial video format, including uploading from iPhone. That makes Vimeo the first major content platform to support spatial video, Apple's term for stereoscopic 3D video using the Apple HEVC Stereo Video Profile format.

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VRScout

APRIL 20, 2020

The post In-Vehicle VR Company Holoride Adds Marvel Film Directors To Its Team appeared first on VRScout. “We’re thrilled to add some of the world’s most talented industry leaders and pioneers to our advisory board,” said Nils Wollny, CEO and co-founder of Holoride. Image Credit: Holoride.

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XR Today - Mixed Reality tag

DECEMBER 24, 2024

Its easy to write the Apple Vision Pro off as being dead in the water at this point. After all, the evidence is mounting that Apple is going to discontinue the spatial computing device in the future. But that doesnt mean Apples XR journey is over as evidenced by Apple Immersive Video. What is Apple Immersive Video?

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The Ghost Howls

DECEMBER 10, 2024

The two companies have a great relationship and Apple is realizing that the fact that its headset lacking controllers is a problem for certain types of content, gaming in particular. For this reason, Apple may be working to make PSVR 2 controllers compatible with the Vision Pro. He is very positive about it to happen quite soon.

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AR Insider

MARCH 15, 2021

This week, Pico gets new funding, SXSW charges forward with online event, and new Apple AR rumors emerge. Apple rumored to launch MR glasses in 2022 and AR glasses in 2025. It also is rumored that Apple will be releasing AR contact lenses by 2030-2040. The future of Apple XR products is coming soon to an Apple store near you.

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XR Today - Mixed Reality tag

NOVEMBER 4, 2024

Apple customers based in the United Arab Emirates (UAE) can now pre-order its “revolutionary” mixed reality headset, Apple Vision Pro. From November 15 th , the Apple Vision Pro will also be available in Apple shops and for delivery. They can also advise on financing options and other shopping-related support.

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Road to VR

MARCH 12, 2025

Apple announced it’s releasing an immersive concert experience from Metallica, landing exclusively on Apple Vision Pro this week. With Metallica on Apple Vision Pro, you feel like youre right there: front row, backstage, and even on stage with one of the biggest bands of all time.

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NOVEMBER 11, 2024

The Weeknd's Apple Immersive Video music experience releases on Apple Vision Pro on Thursday, and Apple will demo it at Apple Stores. What Is Apple Immersive Video? The Apple Immersive Video format is 180-degree video with 8K resolution, stereoscopic 3D, high dynamic range (HDR), and spatial audio.

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MARCH 11, 2025

A Metallica Apple Immersive concert experience featuring three songs, performed during the band's current tour, is releasing on Friday. With Metallica on Apple Vision Pro, you feel like youre right there: front row, backstage, and even on stage with one of the biggest bands of all time, Apple says.

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NOVEMBER 13, 2024

Apple's Final Cut Pro video editing software for Mac now supports editing spatial videos. Spatial Video is Apple's term for stereoscopic 3D video using the Apple HEVC Stereo Video Profile format of MV-HEVC. Final Cut Pro for Mac is available for $300 on the Mac App Store. But three days later, it's nowhere to be seen.

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Road to VR

FEBRUARY 26, 2024

Apple announced that its Major League Soccer Season Pass (through Apple TV) will include new immersive video content covering the 2023 playoffs. Apple TV is the exclusive provider of online Major League Soccer broadcasts via the MLS Season Pass subscription. We’ve reached out to Apple for clarification.

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DECEMBER 3, 2024

Apple Vision Pro is launching in Taiwan on December 17, and preorders open on Thursday. Apple Vision Pro has now been on the market for ten months. In Taiwan, Apple Vision Pro will start at NT$119,900. In Taiwan, Apple Vision Pro will start at NT$119,900.

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The Ghost Howls

JULY 18, 2022

Apple to launch a second “more affordable” headset in 2025. Since the rumors about the upcoming Apple headset were not enough, the famous Apple analyst Ming-Chi Kuo has thought well to release rumors about the next-generation headset. Other relevant news. Image from the web). Anyway, we’ll see… these are all speculations.

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AR Insider

JUNE 14, 2021

Let’s dive in… The Tribeca Film Festival’s always impressive immersive offering is back in hybrid form. The post Spatial Beats: Apple, Sony & Fresh AR Funding appeared first on AR Insider. W elcome back to Spatial Beats. More from AR Insider….

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Road to VR

JUNE 5, 2017

Apple has finally made a commitment to VR, announcing on stage today at Worldwide Developers Conference (WWDC) 2017 that not only will they offer an external GPU developer kit for MacBooks capable of meeting the graphical demands of VR, but that both the new 27-inch iMac and the iMac Pro will be VR-ready out of the box. image courtesy TIME.

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NOVEMBER 15, 2024

Apple's new Concert For One immersive video series debuts on Friday with a set from Raye. What Is Apple Immersive Video? The Apple Immersive Video format is 180-degree video with 8K resolution, stereoscopic 3D, high dynamic range (HDR), and spatial audio. We highly praised Apple Immersive Video in our Vision Pro review.

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FEBRUARY 26, 2025

Bono: Stories Of Surrender, a documentary launching in May, will be the first feature-length Apple Immersive Video. What Is Apple Immersive Video? The Apple Immersive Video format is 180-degree video with 8K per-eye resolution, 90FPS, stereoscopic 3D, high dynamic range (HDR), and spatial audio.

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DECEMBER 6, 2024

Specifically, Lightstorm Vision is building tools it hopes will enable traditional entertainment productions to film and distribute in 3D easily and at low cost. Apple's competing visionOS offers hundreds of 3D movies through Apple TV and Disney+, but Meta's platform currently lacks an equivalent offering.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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NOVEMBER 14, 2024

The Weeknd's Apple Immersive Video music experience is out now on Apple Vision Pro, and Apple will demo it at Apple Stores. What Is Apple Immersive Video? The Apple Immersive Video format is 180-degree video with 8K resolution, stereoscopic 3D, high dynamic range (HDR), and spatial audio.

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OCTOBER 7, 2024

Apple just shared a trailer for Submerged, the first Apple Immersive Video scripted short film, revealing that it will release on Thursday. 0:00 / 0:58 1× Submerged is directed by Edward Berger, the Oscar-winning director of the film All Quiet on the Western Front. What Is Apple Immersive Video?

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Next Reality AR

FEBRUARY 3, 2020

With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe's own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy gaming?

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VRScout

DECEMBER 7, 2020

The app is called Diorama and it works with your smartphone in combination with LITHO’s wearable AR controller by letting you add digital props into your film in real-time while you’re filming. Adding props to your film with the LITHO controller is a fairly pain-free process. More on that a little later.

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The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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Road to VR

JANUARY 17, 2024

As Apple Vision Pro pre-orders approach, the company is offering up new details on its headset. Apple is taking the moment to sharpen its marketing message, and that message is clear: Vision Pro is being pitched hardest for passive media consumption.

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VRScout

AUGUST 3, 2017

Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences. On stage demo at Apple’s WWDC. In the video we get an in-depth look at an intense sci-fi scene projected onto a tabletop surface using an iPad Pro.

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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VRScout

AUGUST 9, 2018

Using #ARKit image detection to recognize images displayed on an Apple Watch, showing more information in AR. It’s his augmented Apple Watch demo, however, that seems to have people riled up the most. To film this demo, I built a little stand to hold my phone in place. Imagining future AR interactions with wearables.

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Next Reality AR

FEBRUARY 3, 2020

With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe's own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy gaming?

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DECEMBER 5, 2024

Kaliii)' by Fifty Fifty, which featured in the 2023 Barbie film. Alongside a fully immersive environment, this latest experience supports mixed reality if you're playing on Apple Vision Pro or the Quest 3 family. On Apple Vision Pro, it's available through an Apple Arcade subscription.

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Next Reality AR

NOVEMBER 29, 2018

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

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NOVEMBER 29, 2024

Right now, here's our highlights for new VR games coming to Quest, PC VR, PlayStation VR2, and Apple Vision Pro this December. That will be available through an Apple Arcade subscription. Similar to Superhot VR , time only speeds up when you move and each film is split into four acts with five scenes.

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Road to VR

FEBRUARY 3, 2024

We’ve got a great list here of the best Vision Pro apps to download first to really see what Apple’s ‘spatial computer’ is capable of. I’ve been reporting on XR (what Apple calls “spatial computing”) for more than a decade. Many of these are also great to demo Vision Pro to friends and family.

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VRScout

DECEMBER 14, 2017

During Apple’s June developer conference, we finally got a glimpse of what we’ve all been patiently waiting for—Apple embracing VR. And with the launch of the new iMac Pro today, Apple is positioning it as the ideal machine for VR development. Its simple and intuitive, something we expect from an Apple product.

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VRScout

FEBRUARY 9, 2022

.” The animations were recorded on a 30,000sq ft, 4 stage film studio in London using Xsens motion capture technology. Owners can control the head movement and facial expressions of their avatars using a compatible Apple smartphone as well as a desktop. Credit: Meta-Labs. But here’s where things get really interesting.

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Road to VR

FEBRUARY 29, 2024

Apple announced that it’s bringing a new show to Apple TV+ based on William Gibson’s award-winning cyberpunk novel Neuromancer (1984), offering another big moment for VR to take the limelight. And what does this mean to Joe Blow, Apple TV+ subscriber?

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