AR Insider

FEBRUARY 1, 2021

The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. Seems like they’re zeroing in on Maps as the sweet spot for XR and tossing everything else, like their Daydream headset, their investment in Magic Leap, Poly, and finally Tilt Brush, overboard. Tilt Brush becomes open source.

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Google Oculus Magic Leap Data Glove 246

XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. This ranged from user interfaces (UIs), filming, controls, and hardware optimisation. ’ However, in reality, none of the headsets are sexy.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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VRScout

JANUARY 4, 2019

Baobab Studios, the VR animation company behind the Emmy-award winning films Invasion! have launched a new Facebook AR face filter that lets you wear the colorful feathered face of the hero from their most recent VR film, Crow: The Legend. The face filter resembles an experience similar to that of Apple’s Animoji app.

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AR Magic Leap Filming Oculus 254

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man. Who Will Own the Metaverse? by Marko Balabanovic.

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Magic Leap AR Microsoft Apple 157

RealVision VR

SEPTEMBER 13, 2020

While everyone counted on Magic Leap to bring AR eye-wear to the masses, what Magic Leap did in-fact was lend a stigma to Augmented Reality with unfulfilled promises. However the positives that came with the Magic Leap debacle is, it renewed an interest in competitors and entrepreneurs to do AR right.

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Augmented Reality Magic Leap Filming AR 74

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Learn more. Some XR fun.

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China Apple Ukraine Video 450

Upload VR

MARCH 30, 2024

Apple's WWDC24 promises a showcase of visionOS enhancements, a new Apple Pen reportedly supports Vision Pro, iPhone 15 Pro can now capture higher quality spatial videos , while Apple's headset is coming to China. Owlchemy Labs also told us they feel " vindicated " by Apple Vision Pro's approach to VR.

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Arizona Magic Leap China Apple 114

TechCrunch VR

MAY 31, 2023

VR also dominated the pop culture, featuring prominently in films like “Johnny Mnemonic,” “Lawnmower Man” and “Virtuosity.” It’s easy to see how, in the early 1960s, such a system could be viewed as a logical next step beyond the film and television of the day.

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AR Magic Leap Virtual Reality Los Angeles 100

TechCrunch VR

APRIL 3, 2023

As free promotion for hardware startups go, one would be hard pressed to point to something better than a $175 million Spielberg film. “It The move is especially interesting in light of the relatively recent shift toward enterprise customers that’s been explored by Meta, Magic Leap and HTC. It was actually Warner Bros.

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Austin Magic Leap Texas Hardware 103

Upload VR

SEPTEMBER 10, 2023

Part of the Venice International Film Festival, we attended the festival and went hands-on with many experiences, also speaking with the co-curators. As someone who's never been to a film festival, never mind one with an XR segment, Venice Immersive was a learning experience for me. Here’s everything we saw.

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Italy Immersion Filming Magic Leap 125

ARPost

APRIL 29, 2021

The remote expert can then make notes and diagrams and even film their own hands and tools that appear as overlays in the caller’s display. The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap. Holo4Labs and Holo4Med.

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AR Augmented Reality Microsoft Magic Leap 266

RealVision VR

OCTOBER 21, 2018

Coincidentally or not, concept images for Apple’s rumored AR glasses actually show round frames, as does Magic Leap’s Magic Leap One glasses. Today, the Hololens and Magic Leap One are improving on the quality of the visuals, world tracking, while slowly expanding the field of view.

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Magic Leap Augmented Reality Case Study Virtual World 35

The Ghost Howls

MARCH 30, 2020

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. I really can’t wait to see the Apple AR glasses…. More info (GTC going digital) More info (NVIDIA develops cheap eye-tracking). adds support for LiDAR features. More info (ARKit 3.5

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Apple AR Eye Tracking Virtual Reality 226

The Ghost Howls

AUGUST 1, 2022

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Another interesting thing is that Pico is not copying Meta or Magic Leap in proposing inside-out tracked controllers : these ones still have a tracking ring.

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Sony Ukraine Controllers Immersion 357

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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The Ghost Howls

OCTOBER 19, 2020

It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop. Apple launches iPhone 12, Pro models have Lidar sensor. Well, one German guy did it….

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Oculus AR Apple Gaming 306

XR Today - Mixed Reality tag

AUGUST 1, 2023

Unity and Unreal underpin most of today’s XR experiences, ranging from the Apple Vision Pro to mobile apps and from PC games to AR/VR devices. With gaming already exceeding film and television as an entertainment medium, the identities we express in XR ‘spaces’ will become possibly more important than our presence on social media.

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Upload VR

OCTOBER 11, 2022

In film, you feel comfortably immersed in the story looking at something like the cute Baymax robot but constantly distracted looking at more human-like faces in heavily motion captured works like the 2004 film The Polar Express. That’s kind of like an existential requirement of this technology.”.

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Washington Magic Leap Motion Capture Virtual Reality 105

The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. If a family can afford spending the money for 4 Magic Leap Ones, they can play this board game together (Image by Road To VR).

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AR Augmented Reality Magic Leap Gaming 325

The Ghost Howls

OCTOBER 12, 2020

The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before. This week until October 18th you can enjoy the London Film Festival, that this year is held all in VR in a custom platform called The Expanse. Learn more.

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AR Google Machine Learning Augmented Reality 425

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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AR Magic Leap Unity Augmented Reality 60

The Ghost Howls

MAY 31, 2018

Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. High-quality models are the best choice for visually compelling industries, like film and video production, advertisement. There is a market for every type of model.

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Architecture Unity Industry Google 163

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Here’s the issue: 360 cameras cost $200, and somebody can go film there their holiday vacation, make it all unstable, throw in a VR headset, and start showing people. Alan: Yeah? How was it? Barry: It was great.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Here’s the issue: 360 cameras cost $200, and somebody can go film there their holiday vacation, make it all unstable, throw in a VR headset, and start showing people. Alan: Yeah? How was it? Barry: It was great.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.

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Real Estate AR Magic Leap Brazil 60

The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. More info (Use Google Translate).

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Magic Leap San Francisco AR Sony 210

XR for Business Podcast

MARCH 31, 2020

So for those of you who don't know, these glasses have a little tiny-- they're monocular, so it's only one eye, but it's a little projector inside the arm projecting on a little -- I guess -- projection film, I guess. Would it be-- is it a film or is it a--? Stefan: It's a special film called a holographic film.

AR 78

AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

MARCH 31, 2020

So for those of you who don't know, these glasses have a little tiny-- they're monocular, so it's only one eye, but it's a little projector inside the arm projecting on a little -- I guess -- projection film, I guess. Would it be-- is it a film or is it a--? Stefan: It's a special film called a holographic film.

AR 78

AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.

Real Estate 78

Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.

Real Estate 78

Real Estate AR Magic Leap Brazil 78

EnterpriseWear

AUGUST 1, 2018

EasyJet and British Airways followed with Apple Watch apps allowing travelers to receive real-time flight updates and board their planes with just a flick of the wrist. Very recently, Air New Zealand announced a partnership with Magic Leap and Framestore to develop MR content highlighting New Zealand as a travel destination.

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Wearables New Zealand Philippines Industry 53

XR for Business Podcast

OCTOBER 30, 2019

In the late 19th century, Eadweard Muybridge – to win a bet – took several pictures of a horse in motion, and in the process, basically invented film. He’s been always interested in the overlap of film and technology, so he co-founded Radiant Images in 2005. These are like the Microsoft Hololens, Magic Leaps.

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Technology Entertainment Video Filming 78

XR for Business Podcast

MARCH 31, 2020

So for those of you who don't know, these glasses have a little tiny-- they're monocular, so it's only one eye, but it's a little projector inside the arm projecting on a little -- I guess -- projection film, I guess. Would it be-- is it a film or is it a--? Stefan: It's a special film called a holographic film.

AR 60

AR Controllers Gesture Control Head Mounted Display 60

XR for Business Podcast

OCTOBER 30, 2019

In the late 19th century, Eadweard Muybridge - to win a bet - took several pictures of a horse in motion, and in the process, basically invented film. He's been always interested in the overlap of film and technology, so he co-founded Radiant Images in 2005. These are like the Microsoft Hololens, Magic Leaps.

Technology 60

Technology Entertainment Video 360 Video 60