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The XR Week Peek (2023.04.24): Apple headset to have iOS apps, Pico launches Pico 4 Pro in China, and more!

The Ghost Howls

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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Big XR News from Samsung, Pimax, ThinkAR, Avantis Education

XR Today - Virtual Reality

Unlike competitors such as Meta, Samsung has a broad hardware ecosystem that can support a dedicated XR wearable, akin to how the Apple Vision Pro works alongside newly released iPhone and iPad models. This presents a significant opportunity for Samsung. The company presents new content to enhance classroom experiences with AI tools.

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MeetKai, ThinkAR Partner to Scale AI-Powered Professional Immersive Platforms

XR Today - Augmented Reality tag

Notably, the firms worked with Florida State University to debut an AI-powered immersive education platform and Charlamagne tha God to produce an immersive entertainment experience. CES 2025 was full of new announcements and technologies, with firms like NVIDIA and Apple standing strong during the event.

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Magic Leap Gets Half-billion Dollar Boost Ahead of Vision Pro Launch

Road to VR

Saudi Arabia has recently injected more than half a billion dollars into augmented reality company Magic Leap, which it hopes will rival Apple’s Vision Pro mixed reality headset. Will Magic Leap 2 be able to compete with Apple? The fresh funding round brings the company’s overall outside investment to more than $4.5

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Big XR News from Meta, Apple, XR Women

XR Today - Mixed Reality tag

The motions of 2025 continue to turn towards the year’s next big events, including the run-up to vendor-focused highlights from firms like Apple. Details regarding Apple’s pullback from AR smart glasses development are slim. It’s another busy week to kick off February.

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Facebook Signs Multiyear Deal with NBA, Making Oculus Its Official VR Marketing Partner

Road to VR

NextVR, which was acquired by Apple earlier this year, previously held exclusive rights to streaming NBA games and replays in immersive 3D 180 degree video. “Together with Oculus, we will create new experiences for our fans while also bringing them closer to the action through Oculus’ state-of-the-art VR devices.”.

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Magic Leap Reportedly Exploring The Possibility Of $10 Billion Sale

VRScout

The Florida based AR company jumped on every tech nerds radar when they raised over $1.4 With both Facebook and Apple supposedly in development of their own proprietary AR headsets, it’ll be interesting to see how, or if, Magic Leap adjusts to this changing climate. Feature Image Credit: Magic Leap.