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EssilorLuxottica, a multinational corporation based in Italy and France, is already working with Meta on developing Ray-Ban Meta smart glasses. MagicLeap Ditching its Hardware Business? MagicLeap has reportedly laid off its sales and marketing teams because it decided to focus on licensing the technology behind its headsets.
Some days ago, I found an article on Futurism talking about a university in France able to create the “first smart contact lens” The article also talked about Augmented Reality and the interest of the DARPA for using this product. Me doing a duck face with a pair of MagicLeap on.
A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.
One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus. Spatial Anchors.
Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.
While Nreal Light could only detect flat planes such floors and tables, Xreal Air 2 Ultra can apparently generate a 3D mesh of your room, as Meta Quest 3 and high-end AR devices like MagicLeap 2 can. In addition to scene meshing, Xreal is also promising hand tracking, permanent spatial anchors, and arbitrary 2D image tracking.
Nreal, Meta, MagicLeap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. For example, the two firms teamed up to present an immersive broadcast of the Tour de France in 2022. MagicLeapMagicLeap’s most recent AR smart glasses market offering is the MagicLeap 2 device.
ARway.ai, a firm working with various XR device leaders, such as Apple and MagicLeap, to leverage its unique immersive wayfinding platform for a broad range of use cases, recently announced a new partnership that amplifies its product offering to an increasingly sizeable international user base.
EasyJet and British Airways followed with Apple Watch apps allowing travelers to receive real-time flight updates and board their planes with just a flick of the wrist. Very recently, Air New Zealand announced a partnership with MagicLeap and Framestore to develop MR content highlighting New Zealand as a travel destination.
And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.
And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Dominic: Yes and no.
And I would think that Facebook, Snapchat, maybe Apple, those the main ones. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. But you also need to get the AR platforms.
He’s a graduate from the ESSEC Business School in Paris, France. I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it.
He's a graduate from the ESSEC Business School in Paris, France. I think people were all moving towards glTF, and then Apple decided, "hey, we got our own file format, USDZ" -- how do you manage a hundred different.? We were launching partners of Apple for USDZ and we're working on it. Alban: Not particularly France.
He’s a graduate from the ESSEC Business School in Paris, France. I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it.
The company behind Snapchat is offering this discounted price to students and faculty in the US, France, Germany, Spain, Italy, Austria, and the Netherlands who have a valid education email. Snap is now offering its AR spectacles to students & educators for $49.50/month, month, a steep discount from the $99/month developer price.
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