VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. Here in this roundup, of course, you can find them all.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. There is a lot to unpack, so make sure to read this roundup of news till the end where there will also be a giveaway of keys for a cool mixed reality game! We have two random rumors from this week.

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Road to VR

JANUARY 21, 2021

According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device. ” Apple is reportedly aiming for a niche, high-end category with the VR headset. .

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Road to VR

APRIL 22, 2024

Meta also says it’s collaborating with Microsoft on a “limited-edition Quest” that’s “inspired by Xbox,” surely leaning into the partnership which brought the Xbox Cloud Gaming app to Meta’s existing headsets. Will the same thing happen with XR headsets?

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Road to VR

OCTOBER 16, 2023

With Vision Pro, Apple is taking a different approach—making apps social right out of the box. Meta’s Social Strategy in a Nutshell Horizon Worlds is the manifestation of Meta’s social XR strategy. A space where you and your friends can go to build or play novel virtual games and experiences.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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ARPost

JUNE 5, 2023

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. Whether an Apple entrance is real this time or not, AWE is bracing itself. And diversity in the industry is what sets Apple apart. “If

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Apple to launch a second “more affordable” headset in 2025. Probably the communication machine of the company is not as strong as before, so the old message still hangs around.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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The Ghost Howls

NOVEMBER 11, 2024

There is a bit of turmoil in the VR developer communities because developers are experiencing more difficulties in making their games noticed on Quest. So when App Lab was eliminated and all the games were merged into the main (Quest) Horizon Store , I was very happy. And these are all lost sales for the developer of that game.

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Upload VR

JANUARY 10, 2025

Gears & Goo is out now on Apple Arcade for Vision Pro and it's a must-play for subscribers and strategy fans. I spent the better part of two 7-hour train rides over Christmas break locked into Gears & Goo from Resolution Games on Apple Vision Pro. Read on for our full overview.

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XR Today - Augmented Reality tag

DECEMBER 5, 2024

However, the X1 optimises the new AR device’s display for a range of use cases, including running immersive apps, games, and websites. It’s a true game-changer. According to XREAL the One Series device has a ~3ms [at 120Hz] motion-to-photon (M2P) latency, meanwhile the Apple Vision Pro has a 12ms M2P latency.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. The obvious question is: what does NextVR have that could be worth $100m to Apple? And of course, Apple’s AR/VR strategy is both, and.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. W elcome back to Spatial Beats. More from AR Insider….

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Road to VR

JANUARY 24, 2024

Resolution Games, developers behind VR tabletop game Demeo (2021) , announced it’s working with Hasbro and Wizards of the Coast to create a VR game set in the Dungeons & Dragons universe. ” Still, we need to see the game in action first, something the studio says we can expect later down the road.

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Road to VR

OCTOBER 12, 2022

Quest 2 users will soon be able to play Xbox games thanks to a growing partnership between Meta and Microsoft announced at Connect that will not only bring Xbox Cloud Gaming to the platform, but also a host of Windows productivity tools. ” Just who that “closed ecosystem” company is at this point remains to be seen.

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Road to VR

JUNE 21, 2018

Earlier this month at Apple’s annual WWDC conference, the company introduced their latest operating system, macOS Mojave (10.14). SEE ALSO Oculus Mum on Rift Support for MacOS as Apple and Valve Forge Ahead. ski visualizes below: Image courtesy Apple. Image courtesy Apple. In short, Gasi?ski

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The Ghost Howls

MAY 5, 2025

The Horizon Store seems to confirm this trend: Ghost Town, one of the most appreciated XR games of 2025, has sold just a few thousand copies: only 6500 people have unlocked the very first achievement, meaning that even if you release a great game, its economic success on the Quest platform is not guaranteed, especially if you just target Quest 3.

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The Ghost Howls

OCTOBER 11, 2022

The hardware to be launched at the event had already been totally leaked We had no unexpected major VR game announced , nor news on GTA or Assassin’s Creed VR Most pieces of news were already been announced o r were not that relevant. Meta has already invested in VR gaming and VR fitness. Meta Quest Pro and the strategy pivot.

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Road to VR

SEPTEMBER 21, 2017

Apple’s newest iteration of the iOS mobile operating system is here, and with it comes the ability to turn your iOS 11 compatible device into an honest-to-goodness augmented reality viewer. Playable online or in the same room as your friends, The Machines is basically the game we all wanted when we were six. The Machines.

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The Ghost Howls

SEPTEMBER 22, 2019

This week I have been pretty busy working on our mixed reality fitness game that is very close to launch and in preparing some amazing articles for next week (I will publish a review of the Valve Index and a super-amazing interview to Jeri Ellsworth, the creator of TiltFive augmented reality glasses!) The Oculus Connect 6 is coming!

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game.

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GizModo VR

AUGUST 14, 2020

It’s been a tough time for for Apple. Just a few weeks ago CEO Tim Cook testified under oath that his company’s app store policies—including the sky high tax that gives Apple 30% of any in-app purchases—were fair game, only to be slammed with an antitrust suit from EU authorities less than a day later.

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VRScout

NOVEMBER 17, 2022

Nreal, a leading provider of consumer-ready augmented reality (AR) glasses, has announced that the chic-looking Nreal Air glasses now support major video games consoles such as the Xbox Series X/S, PS5, and Steam Deck thanks to a new firmware update.

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The Ghost Howls

AUGUST 24, 2020

What other devices are so cheap, have the best games, a continuous stream of updates? I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. Image by Epic Games). Other relevant news.

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The Ghost Howls

MAY 10, 2021

The headset is marketed as a device for gaming and fitness , and it will feature very interesting games, already popular on Quest: Superhot VR, Red Matter , and Synth Riders are some notable examples. The first one is that Facebook is evaluating other use cases for the Quest that are not gaming.

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ARPost

OCTOBER 10, 2022

See Also: Geenee AR Launches Web3 AR Game ‘NFT All Stars’ Playable With Select NFT Avatar Collections. InfiniteWorld is a digital content management and strategy company working on emerging technology solutions with emerging technology companies. Six years later, the company was purchased by Apple. That’s gaming.”.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Some news on content.

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VRScout

MAY 26, 2023

Here’s everything we might know about Apple’s long-rumored XR device. The rumors about Apple’s rumored mixed-reality headset have been gaining some big momentum thanks to a recent tweet from Palmer Luckey alluding to the fact that he has seen and tried the mystery device. The Apple headset is so good.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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AR Insider

MAY 18, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. After covering Apple last week, what moves is Google making in wearables? Sensory Nerves. Sound Investment.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular. Sounded good.

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Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. ” In the same section the company pointed to tech like cloud gaming and ML & AI as potential areas of strategic focus.

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