VRScout

JUNE 7, 2021

Apple kicked off its annual World Wide Developer Conference (WWDC) earlier today with a two-hour keynote detailing several updates to its lineup of iOS products. This includes numerous improvements to Apple Maps, from additional details like elevation and custom-designed landmarks to new road details and a variety of other upgrades.

Apple 545

Apple AR Google Conference 545

AR Insider

JULY 25, 2022

This week, we look at Apple's latest AR rumors, Google Glass' second coming and Meta's legal challenge. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider.

Google 405

Google Apple AR Trends 405

AR Insider

SEPTEMBER 11, 2023

This week, we look at Apple and Google's AI moves, and Nintendo VR rumors. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider.

Google 400

Google Apple AR Trends 400

AR Insider

JANUARY 24, 2022

This week, we look at Microoft's big deal, Apple's Metaverse shun and Google jumps back into AR. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider.

Google 384

Google Apple Microsoft AR 384

AR Insider

MARCH 20, 2023

This week, we look at SXSW takeaways, Google's AR fall and Apple's AR rise. Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This post appeared first on AR Insider.

Google 360

Google Apple AR Trends 360

Road to VR

FEBRUARY 4, 2025

According to a Bloomberg report, Apple has shuttered an AR glasses project aimed at mainstream consumers. Apple Vision Pro | Image courtesy Apple Still, the Mac-connected version of the device allegedly underperformed during executive reviews.

Apple 221

Apple AR Google Technology 221

The Ghost Howls

APRIL 21, 2025

Top news of the week (Image by Kosutami) Apple Vision Pro 2 battery cable leaked online Leaker Kosutami shared on X what looks like the new battery cable of the next Apple Vision Pro headset. The headset is allegedly dark so as to clearly distinguish it from the current Apple Vision Pro. Stay tuned!

Apple 329

Apple Study Virtual Reality Ukraine 329

The Ghost Howls

FEBRUARY 6, 2025

Passthrough camera access is a hot topic in the XR community right now and while the positions of Meta, Apple, and Pico are known, everyone is wondering what Google will do with Android XR. Meta, Pico, HTC, then Apple… all of them prevented the developers from accessing the camera frames. Keep reading to discover more!

Unity 510

Unity Google Data Apple 510

AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps. This post appeared first on AR Insider.

Apple 436

Apple AR Data Google 436

AR Insider

JUNE 13, 2024

This week on Reality Bytes, we dive into Apple’s new AI Intelligence, Netflix’s reality TV games, and Google’s upcoming antitrust trial. This post appeared first on AR Insider.

Google 418

Google Apple AR Gaming 418

ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

Google 466

Google Real Estate Strategy AR 466

AR Insider

MARCH 11, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

Google 462

Google AR Real Estate Data 462

The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

Samsung 377

Samsung Google Hand tracking Ukraine 377

AR Insider

MARCH 24, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part II: Apple . Look Around.

Apple 426

Apple AR Retail Google 426

AR Insider

SEPTEMBER 12, 2024

Apple announces Visual Intelligence, Google expands virtual try-on options, and Walkabout Mini Golf goes cross-platform. We have these and other items from XR and AI realms through the eyes of Charlie Fink. This post appeared first on AR Insider.

Apple 411

Apple Google AR Trends 411

Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

Google 364

Google AR Holography Magic Leap 364

VRScout

MAY 26, 2022

It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. For more information on Apple Maps’ AR navigation visit here. Image Credit: Alta Distance.

Apple 474

Apple Technology AR San Francisco 474

VRScout

AUGUST 19, 2020

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.

Apple 502

Apple Unreal AR Gaming 502

The Ghost Howls

SEPTEMBER 14, 2021

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. As you may have understood from my sarcasm, in 80 minutes of keynote for this Apple Event there has been no emphasis at all on AR, or on related technologies. Header image by Apple).

Apple 481

Apple AR Video Technology 481

Upload VR

FEBRUARY 11, 2025

Android XR will let apps access the passthrough camera view, Google confirmed. While headsets like Quest 3 and Apple Vision Pro use cameras to let you see the real world, today only the system software gets raw access to these cameras. UploadVR has also reached out to Google for independent confirmation.

Google 145

Google Data Apple Software 145

The Ghost Howls

DECEMBER 10, 2024

Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.

Samsung 402

Samsung Hand tracking Vietnam Apple 402

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

Apple 545

Apple Oculus China Magic Leap 545

Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

Magic Leap 363

Magic Leap Google AR Samsung 363

Road to VR

DECEMBER 12, 2024

Vision Pro, on the other hand, doesn’t support motion controllers, which means the vast majority of the most popular VR content to date doesn’t have a straightforward path to working on Apple’s XR platform. While this is confirmed, details here are slim too. It looks to be leaning toward the latter.

Controllers 338

Controllers Samsung Eye Tracking Hand tracking 338

The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

Apple 321

Apple Google Entertainment Samsung 321

Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

Google 363

Google AR Magic Leap Canada 363

Road to VR

DECEMBER 12, 2024

Meta Quest developers looking to port their Unity-based apps to Google’s newly unveiled Android XR operating system shouldn’t have a tough time of it, Unity says, as the game engine creator today released all of the tools devs need to get cracking. “This is as simple a port as youre ever going to encounter.

Unity 335

Unity Samsung Unreal Google 335

Road to VR

MARCH 25, 2025

A display model was present at Vivo’s booth at Boao Forum for Asia however, revealing the company is taking more than a few design cues from Apple Vision Pro, including its unique headstrap design, digital crown button, and magnetically-tethered external battery.

Asia 340

Asia China Apple Trends 340

Road to VR

MARCH 24, 2025

We’ve been waiting to hear about Samsung’s entrance into XR for a few years now, with the company’s still unnamed mixed reality headset ‘Project Moohan’ set to debut sometime this year running Google’s Android XR operating system.

Samsung 352

Samsung South Korea Google Industry 352

Road to VR

MARCH 16, 2023

Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued. Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023.

Google 338

Google Magic Leap AR Apple 338

AR Insider

JULY 24, 2023

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the latest points of convergence between AI & XR. This post appeared first on AR Insider.

Google 361

Google Apple AR Trends 361

AR Insider

SEPTEMBER 12, 2024

This week on Reality Bytes, we dive into Google’s courtroom showdown, Amazon’s Just Walk Out technology in stadiums, and Apple’s Visual Intelligence. This post appeared first on AR Insider.

Amazon 328

Amazon Google Apple AR 328

The Ghost Howls

DECEMBER 9, 2024

A VPS system detecting visual features in the surrounding environment (Image by Google) VPS stands for Visual Positioning System. GPS together with the sensors on the phone is all that we need to orient ourselves on a 2D map like Google Maps that we use every day. What is VPS? How do you develop an application using VPS?

Immersion 411

Immersion Augmented Reality Google AR 411

The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

Sony 419

Sony Apple Hand tracking Google 419

Road to VR

MARCH 1, 2024

According to a report from The Information , Google and Meta held a meeting late last year wherein the two companies discussed the possibility of bringing Android XR to Meta headsets. The post Meta Reportedly Rejected Google Partnership to Bring Android XR to Quest appeared first on Road to VR.

Google 339

Google Apple Hardware Samsung 339

Road to VR

APRIL 4, 2023

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

Apple 364

Apple Augmented Reality Google Technology 364

Road to VR

APRIL 14, 2022

The fee structure seemed at odds with prior comments from Meta which have criticized app store fees from the likes of Apple and Google. Now Apple is accusing the company of hypocrisy. The post Apple Says Steep ‘Horizon Worlds’ Creator Fees Show Meta’s “Hypocrisy” appeared first on Road to VR.

Apple 361

Apple Industry Google Tools 361