XR Today - Virtual Reality

JANUARY 15, 2025

Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity. Other organizations, like Google, are working on entirely new software solutions.

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XR Today - Virtual Reality

OCTOBER 1, 2022

On Thursday, the Warner Music Group (WMG) announced a collaboration with OpenSea, a peer-to-peer NFT marketplace, to secure the global music label with Web3 infrastructure. Via the marketplace’s MoonPay service, users can buy, sell, and mint NFTs with Visa, MasterCard, American Express, Apple, and Google Pay.

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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UploadVR Between Realities podcast

OCTOBER 4, 2016

These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Just how embedded am I with Apple?

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The Ghost Howls

MARCH 18, 2025

The approach chosen by Meta is similar to the one that Google promised to take with Android XR. This means that Samsung wont go all-in with hand tracking like Apple did. This will let Google enrich its content library pretty fast. It is not clear if the controllers will be shipped in the headset box or not , though.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

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The Ghost Howls

OCTOBER 1, 2024

Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. Since there is no HoloLens 3 in the works, this marks the end of this product that pioneered mixed reality glasses.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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VRScout

MARCH 20, 2021

Developers have explored potential solutions in the past, such as Google Daydream’s ultra-fun Drum Keys or Logitech’s VR compatible keyboards. Similar to the Apple Watch or Fitbit, TapID is worn around the users wrist. There’s always voice-to-text, but that can be frustrating on a completely different level.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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XR Today - Virtual Reality

FEBRUARY 7, 2025

From meetings to socialisation, marketing groups pushed the Metaversei.e. These are passionate and strong statements from Boz, who may be feeling the pressure of the current XR space race between Samsung, Apple, Google, and others. Metaverse solutions were much touted in years past.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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Road to VR

SEPTEMBER 18, 2017

recently teased an update to their project that aims to replicate the official Microsoft version of Minecraft for HoloLens, the company’s $3000 AR headset, and put it on mobile devices capable of running Google’s ARCore and Apple’s ARKit. Now, with the release of Google ARCore and Apple ARKit, Speak Geek?

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. This is the 150th Week Peek!

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Upload VR

MARCH 28, 2025

The group behind VR games Myst, Riven, Firmament and Obduction parted with "roughly half" the team, or a dozen "talented staff members". The specific note about seeking financing doesn't specifically mention VR, but Cyan is among a small group of studios with experience developing titles with hand tracking.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. I am not the only one who has identified this trend. The Beginnings of a New Tech Cycle.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Upload VR

JULY 3, 2024

A startup says it will sell 6DoF tracked VR controllers for Apple Vision Pro called Surreal Touch. Surreal Interactive was founded by Zhenfei Yang, who has eight years of experience with SLAM computer vision technology and tells UploadVR he formerly led DJI's entire robot computer vision group.

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XR Today - Mixed Reality tag

FEBRUARY 7, 2025

The motions of 2025 continue to turn towards the year’s next big events, including the run-up to vendor-focused highlights from firms like Apple. Firms like Meta, Google, and Samsung are making sky-high investments. Details regarding Apple’s pullback from AR smart glasses development are slim.

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VRScout

MARCH 13, 2020

billion in 2015; companies such as Google and Alibaba Group were among those that backed the startup, making their post-money valuation around roughly $3.7 If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. Feature Image Credit: Magic Leap.

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XR Today - Virtual Reality

JANUARY 22, 2024

Disney Research, a group the firm uses to develop innovative emerging technologies, highlighted the device in a YouTube video this weekend. Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. However, in 2023, the momentum shifted.

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Mashable VR

MARCH 27, 2022

The Russian payment card system called Mir will no longer be hosted on Apple Pay, adding to the existing restrictions against Russian economic activity enacted via Apple's contactless payment service. Apple also alerted Russia's National Card Payment System (NSPK). SEE ALSO: Apple says Tap to Pay is coming later this year.

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XR Today - Augmented Reality tag

SEPTEMBER 6, 2024

Cristiano Amon, CEO of Qualcomm has announced it is designing AR smart glasses with Samsung and Google that can be powered by your smartphone. Qualcomm partnered with Google and Samsung at the beginning of the year to strengthen XR use cases for headset and smart glasses with the help of its XR2+ Gen 2 chipset.

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ARPost

SEPTEMBER 27, 2021

Bar-Zeev is currently in consulting and advising but has done work for the likes of Apple, HoloLens, Second Life, Google Earth, and more. How about a group of experts talking about what they know best? Fink is a Forbes columnist, podcast host, lecturer, and speaker on VR, with decades of experience in media. Panel Discussions.

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ARPost

JUNE 23, 2020

QReal , a subsidiary of The Glimpse Group , is a company that specializes in making 3D models for use in AR and VR applications. I think this is the most important thing happening in our lives: Apple and Google creating these distribution channels. And, with platforms like Snapchat, everyone has access to this technology.”.

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The Ghost Howls

DECEMBER 26, 2023

More info (Kura wins CES Innovation Award) More info (VR Nima talks about innovation awards) Apple Vision Pro may launch this February A new week, a new set of rumors about the Apple Vision Pro: According to Mark Gurman, the headset is now slated to launch this February. Last week, people said January.

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The Ghost Howls

JUNE 19, 2023

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening.

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The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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The Ghost Howls

SEPTEMBER 10, 2023

Meta already teased some details in June before the Apple Event, and over these weeks we had all the information revealed through leaks and rumors. Looking at the cached page on Google of its Quest 3 listing, it is possible to see that they have written all the specs on their website. This is a very needed upgrade. What surprises?

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GizModo VR

JANUARY 20, 2022

Legislative efforts to rein in Big Tech’s alleged anti-competitive, self-preferential business practices took a big step forward on Thursday as a bipartisan group of lawmakers on the Senate Judiciary Committee voted overwhelmingly (16-6) in favor of advancing new antitrust legislation. Now, the hotly contested… Read more.

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Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Google and Apple have instituted hiring freezes for some teams. But Bloomberg’s Dina Bass reports the layoffs include the Mixed Reality group, responsible for HoloLens 2 and the IVAS militarized version.

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AR Insider

JANUARY 11, 2021

B from Google, Disney, AT&T, Alibaba Group, JP Morgan, Kleiner Perkins, Qualcomm, and other brand name investors to make see-through AR glasses, and the content, optics, chips, and AI that go in them. I’d put Apple in the top ten also for its introduction of lidar (3D depth scans) on the new iPad. Image source: Apple.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

According to a leak revealed at the end of October 2024 , Samsung filed a patent with the United States Patent and Trademark Office, for a “system” that enables the grouping plurality of devices – suggesting a pair of AR specs could be on the horizon.

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