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Former Head of Qualcomm’s XR Division Joins Google to Guide XR Strategy

Road to VR

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Google is also rumored to be developing a “Micro XR” platform for XR glasses, which is said to use a prototyping platform internally known as “Betty.”

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The XR Week Peek (2024.11.05): Google Play Store is preparing for XR, Meta Reality Labs financials released, and more!

The Ghost Howls

Top news of the week (Image by Android Authority) Google is adding XR support to Play Store in preparation for the launch of the Samsung headset A report from Android Authority highlights that XR support is being added to the Google Play Store. Ming-Chi Kuo is considered a very reliable Apple analyst.

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Spatial Beats: Apple VR, Google Poly & LBVR Hangs On

AR Insider

How many XR headsets is Apple working on, and when can we get our hands one them? Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. Tilt Brush co-creator Patrick Hackett just left Google, too. Not a good sign.

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Apple Seems To Be Exploring Releasing Smart Glasses In 2027

Upload VR

Apple seems to be exploring making smart glasses, and reportedly could ship a product in 2027. Bloomberg's Mark Gurman reports that Apple sent an email to "select employees" asking them to participate in a user study with "current market smart glasses", which likely includes the Ray-Ban Meta glasses.

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Apple Developers Join The WebVR Community Group

UploadVR Between Realities podcast

Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. With their inclusion this now means that every major web browser vendor (Apple = Safari for example) has input into WebVR’s development.

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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