The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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The Ghost Howls

MARCH 8, 2021

If Microsoft commits to building this platform and doesn’t abandon it (a la Google), it can become an incredible tool for us developers. They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. HTC is teasing the launch of a new hardware. Other relevant news.

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AR Insider

MARCH 11, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part I: Google .

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Road to VR

JANUARY 12, 2024

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. Other relevant news. Image by North). Become a supporter!

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Several Google moves over the past decade had that same underlying goal.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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Road to VR

MARCH 1, 2024

According to a report from The Information , Google and Meta held a meeting late last year wherein the two companies discussed the possibility of bringing Android XR to Meta headsets. The post Meta Reportedly Rejected Google Partnership to Bring Android XR to Quest appeared first on Road to VR.

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The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

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Road to VR

DECEMBER 13, 2023

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

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The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. A report from Bloomberg instead, points to the fact that Apple’s board of directors has tried the headset and this is a signal that is close to being launched.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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The Ghost Howls

OCTOBER 17, 2022

If you are not going, well, expect to read some articles on mine about the hardware that I will try there, so you will feel as if you have been there, too… and I will also eat and review some delicious pasteis de nata for you :D. Apple MR headset may feature iris detection and legs tracking. More info (Report about Apple visor?—?Mac

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Road to VR

FEBRUARY 15, 2024

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. Despite its $3,500 sticker price, Vision Pro has shown that big and expensive is okay as long as you can engage diehard fans with compelling hardware and greater ecosystem integration.

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Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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Road to VR

AUGUST 28, 2024

In a post on X, Meta CTO Andrew ‘Boz’ Bosworth says the company is happy to do the “heavy lifting” on bringing Apple’s media streaming to Quest— if Apple will allow it. I always wanted to get Apple AirPlay support on Meta Quest, but it was said that Apple wouldn’t cooperate.

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The Ghost Howls

OCTOBER 28, 2021

When the Connect started, we were all expecting a long session in the keynote about some new hardware announcements, while actually, Zuck told immediately that he wouldn’t have wanted to focus the keynote on hardware, but on talking about the metaverse. And it has thrown down the gauntlet to its competitors, starting from Apple.

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Road to VR

NOVEMBER 4, 2024

Apple may be taking a beat before it releases a cheaper follow-up to Vision Pro, which would more broadly appeal to consumers, instead releasing a hardware refresh next year that includes the new M5 chipset. ” “Right now, it’s an early-adopter product,” Cook told the WSJ.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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VRScout

JULY 12, 2021

Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” ” “ XR Casino has first mover’s advantage in providing XR SaaS solutions to online, traditional casinos and sports betting companies.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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AR Insider

FEBRUARY 19, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. This all started at a September Alexa event where it launched a full hardware blitz. Specifically, its new Echo Buds are Bluetooth earpieces that compete with Google Pixel Buds and Apple AirPods.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. Google joined forces with Samsung (and Qualcomm) to release a new headset soon.

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Road to VR

MARCH 6, 2023

Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” ” Google is building the software, while Samsung builds the hardware.

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AR Insider

SEPTEMBER 4, 2020

In that way, Google is well-positioned because the spatial web will need to be parsed and indexed, similar to what Google has done for 20 years on the 2D web. Is Google Building an ‘Internet of Places?’ And my belief is that this is going to reward very tightly integrated software and hardware. Click To Tweet.

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Road to VR

APRIL 22, 2024

This strategic move by Meta is no doubt an emulation of the Android model, in which Google offered up its Android operating system for smartphone makers to use with their own hardware.

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The Ghost Howls

DECEMBER 10, 2024

Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). A Vessel for Google Assistant. In fact, Apple’s Achilles heel for AR audio is the famously inept Siri.

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The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1

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