XR Today - Virtual Reality

OCTOBER 26, 2023

The Hammersmith, London-based company has also partnered with some of the world’s biggest tech and media firms, including Apple, National Geographic, Google, Sony, Meta Platforms, Sky, IMAX, Intel, and many others.

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Head Mounted Display Filming Virtual Reality Immersion 247

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

GizModo VR

MARCH 19, 2021

There’s no lack of speculation around Apple’s rumored AR headset, but the latest is the most sci-fi of them all. According to reliable Apple analyst Ming-chi Kuo, it’s possible the headset will eschew handheld controllers in favor of eye tracking and iris recognition. Read more.

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Eye Tracking Controllers Apple AR 131

TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel is managing director of Digi-Capital. More posts by this contributor. VR/AR startup valuations reach $45 billion (on paper).

Augmented Reality 75

Augmented Reality Microsoft Apple AR 75

ARVR

JULY 9, 2020

Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017).

AR 130

AR Augmented Reality North Carolina Head Mounted Display 130

Road to VR

FEBRUARY 2, 2017

While Apple has certainly changed in the years since Job’s passing, the company has undoubtedly continued to aggressively pursue patents, sometimes racking up hundreds of filings in a single month with inventions spanning everything from touch-sensitive smartwatch bands to 3D environmental mapping. Samsung, Apple v.

Software 100

Software Hardware AR Head Mounted Display 100

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. That became obvious to everyone today as Apple announced a ton of new things, including new AR features for its messenger, and new privacy-focused features, at its World Wide Developer’s Conference.

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Apple Magic Leap Google Strategy 75

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.

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Head Mounted Display AR Exercises Trends 257

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. MWC 2024 was a valuable insight into the mainstream XR market.

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Head Mounted Display Samsung Eye Tracking Immersion 98

XR Today - Augmented Reality tag

NOVEMBER 28, 2023

MediaTek is a key challenger to companies like Qualcomm, Intel, Apple, Google, and others, with the latter two also branching out with their own chipsets such as the M2 and Tensor G3, respectively. Meta and MediaTek: Chip(sets) off the Old Block?

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AR Vietnam China Head Mounted Display 97

VRWorld

JUNE 8, 2016

It was no other than Google that delivered the first “million unit VR headset” By launching Cardboard VR application and the headset made out of… cardboard, Google set the stage for massive adoption of VR among developers, and the company isn’t stopping anytime soon. The difference between $75 million and $1.34

Google 40

Google AR Augmented Reality Head Mounted Display 40

AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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AR Apple Augmented Reality Head Mounted Display 150

TechCrunch VR

MAY 21, 2022

When we asked Bent, who once worked for virtual reality technology company Upload, she said she used to think the metaverse had to be tied to VR technology, specifically the head-mounted display screen. “I think we’re going to see the next WhatsApp, AOL, and Google founded in short order.”

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Head Mounted Display Education Virtual Reality Examples 90

XR Today - Mixed Reality tag

JULY 31, 2023

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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HTC Apple United States Head Mounted Display 58

XR Today - Mixed Reality tag

OCTOBER 30, 2023

This triggered massive layoffs and project closures across companies like Meta, Microsoft, Google, Snap, Salesforce, and many others. As before, Meta is playing the long game, and hopes to compete with major tech rivals like Microsoft, Apple, Google, Snap, and others entering the 3D advertising market.

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Head Mounted Display United Kingdom Data Construction 106

XR Today - Mixed Reality tag

AUGUST 3, 2023

These include a 40 percent slimmer form factor, improved displays and resolution, and Qualcomm’s cutting-edge Snapdragon XR2+. Huawei outperformed Samsung, Apple, and Xiaomi in Q2 2020, amid the coronavirus pandemic. Apple Jumps the Snapdragon Ship Additionally, Apple has begun pivoting away from Qualcomm device components.

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China Apple Head Mounted Display Hawaii 72

XR Today - Augmented Reality tag

MAY 18, 2023

This makes sense when we consider the number of leading AR tech companies in the US space, from Google to Microsoft. While Europe is also poised for significant growth in the years ahead, the APAC region is expected to deliver the most potential for the AR industry, according to most industry reports. of the market during 2021.

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Augmented Reality Healthcare Head Mounted Display North America 102

GizModo VR

JUNE 24, 2022

Apple’s mixed reality headset will “likely be announced” in January 2023, according to reliable analyst Ming-Chi Kuo. In a state of the VR industry blog posted to Medium , Kuo predicts that Apple’s entry into the space will be a catalyst for the growth of virtual and augmented reality, and dubs the company a… Read more.

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Augmented Reality Apple AR Industry 98

Robert Scoble

FEBRUARY 17, 2022

Apple later bought his company. I created the first augmented reality app on Apple’s store on this blog. Qualcomm’s head of its augmented reality efforts (Qualcomm makes the inside of Meta’s VR headset), Hugo Swart, tells people my latest “The Infinite Retina” is a must read. My kind of people!

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Industry Augmented Reality Head Mounted Display Machine Learning 113

TechCrunch VR

MAY 31, 2023

The system featured a head-mounted display with head tracking that could be used to explore virtual environments or real remote images from a camera — foreshadowing future breakthroughs in teleoperation. “The Google revealed Glass the same year the first Oculus prototype hit the scene.

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AR Magic Leap Virtual Reality Los Angeles 100

XR Today - Augmented Reality tag

MARCH 6, 2023

Additionally, the head-mounted display leverages its onboard AON camera for gestures and feature control. Additionally, Apple followed suit by redirecting efforts to their long-awaited, premium-tier MR headset and subsequent mid-range consumer MR device.

AR 85

AR Head Mounted Display Strategy eBook 85

VRScout

MAY 7, 2017

The Facebook team articulated a distinction between lightweight AR, requiring only your smartphone and available today, and ‘full AR,’ requiring a head mounted display, such as AR glasses. Google I/O : May 17-19, 2017. Apple WWDC : June 5-9, 2017.

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Technology Immersion 360 Video Augmented Reality 232

V-Rtifacts

MAY 22, 2012

Google has been tearing through the bandwidth over at the Patent Office in defense of Project Glass , April’s much touted announcement of Google’s entry into the world of augmented reality and head mounted displays. Apple learned its lesson. Trouble is: where’s the beef?

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Head Mounted Display Google Augmented Reality Video 28

Robert Scoble

JULY 23, 2020

To underscore some of these changes, look at Apple’s patent disclosure of a head-mounted display that includes eye sensors, heart-rate sensors, etc. Early versions are named Apple Siri, Google Assistant, Amazon Alexa, Facebook Portal. “Hey Google, what is Spatial Computing?

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Amazon Head Mounted Display Apple Google 93

UploadVR Between Realities podcast

MARCH 19, 2017

The last few years, VR has been about putting on a head-mounted display and looking around,” Edwards said. “It And so we agreed that VR still needs patient investors, brand advocates, and passionate platform owners — Oculus and Facebook, Intel, Qualcomm, Apple, Google, and Microsoft — to sustain the investment in VR.

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XR Today - Big XR News tag

OCTOBER 20, 2023

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. This has led Google to slash jobs across its operations in recent months.

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Google HTC Head Mounted Display Training 80

XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. They’ve already got, you know, in your Apple phone, RF detection is already built in. What did it enable?

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. They’ve already got, you know, in your Apple phone, RF detection is already built in. What did it enable?

AR 78

AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

NOVEMBER 3, 2020

One of the things that I think is going to be an interesting combination is this-- is-- now that Apple watches and kind of smartwatches are really prevalent, being able to tie these experiences into capturing the biometric data as well, because there's almost the ability for us to drive people's heart rate up artificially.

AR 78

AR Machine Learning Strategy Immersion 78

XR for Business Podcast

NOVEMBER 3, 2020

One of the things that I think is going to be an interesting combination is this-- is-- now that Apple watches and kind of smartwatches are really prevalent, being able to tie these experiences into capturing the biometric data as well, because there's almost the ability for us to drive people's heart rate up artificially.

AR 78

AR Machine Learning Strategy Immersion 78

XR for Business Podcast

NOVEMBER 3, 2020

One of the things that I think is going to be an interesting combination is this-- is-- now that Apple watches and kind of smartwatches are really prevalent, being able to tie these experiences into capturing the biometric data as well, because there's almost the ability for us to drive people's heart rate up artificially.

AR 78

AR Machine Learning Strategy Immersion 78

XR for Business Podcast

MARCH 31, 2020

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. And about a year before it came out, they hired me and they said, "Stefan, we think that the control of smart glasses and the control of head mounted displays is really important.

AR 78

AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

MARCH 31, 2020

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. And about a year before it came out, they hired me and they said, "Stefan, we think that the control of smart glasses and the control of head mounted displays is really important.

AR 78

AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

MARCH 31, 2020

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. And about a year before it came out, they hired me and they said, "Stefan, we think that the control of smart glasses and the control of head mounted displays is really important.

AR 60

AR Controllers Gesture Control Head Mounted Display 60

Upload VR

NOVEMBER 1, 2024

Apple and Meta employ marketing departments and vast legal teams attempting to imbue the vision of their executive leadership on the public. These two western tech giants ship the same thing as the future of personal computing — a wide field of view head-mounted display priced at two ends of the consumer spectrum.

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Head Mounted Display Gaming Machine Learning Los Angeles 139

XR for Business Podcast

SEPTEMBER 30, 2019

And it was so expensive, and a head-mounted display could cost $70,000. I’ve been studying this industry inside and out and I subscribe to Google Alerts for virtual and augmented reality. And it also wasn’t very comfortable to wear. Spending a lot of time in VR would sometimes cause simulator sickness.

Machine Learning 78

Machine Learning Technology Virtual Reality Healthcare 78

XR for Business Podcast

SEPTEMBER 30, 2019

And it was so expensive, and a head-mounted display could cost $70,000. I've been studying this industry inside and out and I subscribe to Google Alerts for virtual and augmented reality. And it also wasn't very comfortable to wear. Spending a lot of time in VR would sometimes cause simulator sickness.

Machine Learning 60

Machine Learning Technology Virtual Reality Healthcare 60