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Google Announces Android XR Operating System Alongside Samsung MR Headset

Road to VR

Google today announced Android XR, a new core branch of Android, designed as a spatial operating system for XR headsets and glasses. The company is pitching this as a comprehensive spatial computing platform, and hopes to establish its own territory in the XR landscape against incumbents Meta and Apple.

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Google Responds to Developer Concerns About Long-term Commitment to Android XR

Road to VR

Google’s announcement of Android XR last month was largely met with excitement, but there was a notable undercurrent of concern about Google’s long-term commitment to the platform. The site Killed by Google maintains an active list of the company’s cancelled projects, currently totaling 296.

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The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

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Visual Positioning Systems: what they are, best use cases, and how they technically work

The Ghost Howls

As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. Disclaimer: this is a paid article built in collaboration with Immersal. Immersal has in fact developed a similar solution for Mall of Tripla , an 85000 m2 shopping mall in Helsinki.

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What is Google Project Starline? Immersive Conferencing

XR Today - Virtual Reality

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. Since then, we’ve seen plenty of companies experimenting with the potential of immersive collaboration. What is Google Project Starline?

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Apple Uplevels its AR Navigation

AR Insider

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps. This post appeared first on AR Insider.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. This level of immersion with content is only possible in 3D. 3D Increases Engagement, Awareness, and Purchase Intent.

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