The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

SEPTEMBER 30, 2024

Apple already committed to doing AR and made clear that the endgame is AR glasses. The plan is to make people keep these glasses on all the time , a bit like people do with Apple Airpods. I expect that in a few years, it won’t be strange to see some people in the street who have Ray-Ban or Apple smart glasses.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). The answer is not so trivial.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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The Ghost Howls

SEPTEMBER 23, 2024

I’m currently in Beijing and today I’m taking the plane to get back to Italy. Here in Italy, I have no idea where to buy any smartglasses, but I’ve seen many shops selling Ray-Ban Meta. If this partnership is exclusive, Meta has just got a huge edge over its competitors like Samsung or Google. These are my last hours in China.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I hope we will meet there and have fun together! Outstanding move. Good luck with that.

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Upload VR

JUNE 18, 2024

The pitch of Xreal Beam Pro isn't to replace your existing phone, it's to act as a dedicated compute puck for your smart glasses - one that supports all the media and gaming apps already present on the Google Play Store. And Xreal Beam Pro supports 1080p 60FPS 3D video recording, compared to 30FPS in Apple's camera app.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Let’s see if Facebook will be a worthier opponent than Google. Google releases Chrome 81. Other relevant news.

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Mashable VR

JUNE 28, 2022

Described in detail by Google's Threat Analysis Group (TAG) , the Hermit spyware (it was dubbed Hermit by security firm Lookout , which first reported its discovery) is part of a dangerous and sophisticated malware attack that's actively being used in the wild. SEE ALSO: Google warns of 'hermit spyware' infecting Android and iOS devices.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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The Ghost Howls

SEPTEMBER 20, 2021

I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 ! Apple VR headset may feature a 3000PPI microOLED display.

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The Ghost Howls

JANUARY 16, 2021

We were all expecting this since AR and VR are a bit in a transitional moment and the biggest brands (like Facebook and Apple) have their events through which they’ll announce their new devices, but for me, this lack of news was worse than the expected. Google AR Cloud Streaming. Read more about this news on Google Blog.

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The Ghost Howls

MARCH 21, 2021

When a journalist of IGN Italy was trying to install the new Xbox Wireless Headset on the platform, he was greeted with an Italian message saying “The VR goggle must be updated”. Google halves its revenues on the Play Store. (Image by Microsoft). Xbox VR support has been leaked, or maybe not.

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The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. There are many other examples of that.

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The Ghost Howls

FEBRUARY 9, 2020

Let’s see how Apple and Google will answer. Google Glass 2 is now available for direct purchase. If you are in an industrial environment where a smartglass can improve the productivity of your company, you may be interested in knowing that now Google Glass 2 is available for direct purchases for $999. Learn more.

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The Ghost Howls

JULY 19, 2021

It’s a nice summer day here in Italy, and I hope things for all of you are going well. Or of a hybrid AR/VR headset like the Lynx or like the rumored Apple visor? I feel a bit weird because I’ve discovered yesterday that I’m the subject of nightmares for Celine Tricart , a well-renowned VR creator. Top news of the week.

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The Ghost Howls

JUNE 19, 2023

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening.

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The Ghost Howls

OCTOBER 26, 2020

Coronavirus is back in Italy and from yesterday we’re having new restrictions like a night curfew, some kind of shops closed, etc… I hope that you and the people you love are safe. These will be complicated weeks, and I hope that we’ll be able to go through them together. Learn more.

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The Ghost Howls

MARCH 2, 2020

The damn coronavirus continues to impact all our lives: the fact that many countries are applying restrictions on flights to and from Italy is, for example, creating various nuisances to my job. Is this really what Apple wants? (Thanks Robert Scoble for this news!). Coronavirus impacts headsets production and kills F8 and GDC.

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VRScout

JULY 29, 2020

Pair your Garmin or Apple smartwatches for additional GPS functionality. FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water.

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The Ghost Howls

JANUARY 20, 2021

Or better, I can imagine who can be the names and they are all the big monoliths: Google, Microsoft, Apple, Amazon , etc… Only companies of this size could afford selling a good headset under cost and at the same time attract enough developers to publish VR games on their own new stores.

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The Ghost Howls

JANUARY 13, 2021

Years later, in 2014, my previous classmate Gianni Rosa Gallina called me because he wanted to create a startup about all the fancy things we were discussing in that period, in particular Google Glasses and my obsession about seeing virtual objects on top of the real world. From it, ARKit has born, I guess.

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The Ghost Howls

NOVEMBER 27, 2023

Italy won the Tennis Davis Cup, and that was pretty cool to see (the match between Sinner and Djokovic was just incredible). This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. Will we meet there?

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The Ghost Howls

NOVEMBER 10, 2019

If you will be in Italy, please come visiting me! Image by Google). Google completely opensources Cardboard. With a surprise move, Google has announced with a blog post that it ha opensourced completely Cardboard. Google has already abandoned all its VR projects (e.g. Is Apple partnering with Valve on AR?

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XR Today - Virtual Reality

JULY 29, 2024

EssilorLuxottica, a multinational corporation based in Italy and France, is already working with Meta on developing Ray-Ban Meta smart glasses. Based on LSEG data, this stake could be valued at $4.73 billion, given the company’s overall valuation of over $94 billion.

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Mashable VR

JUNE 20, 2022

First launched in March 2021 (but not entirely as a new streaming service, we'll get to that), Paramount+ will also debut in Asia by launching in South Korea in June, with Italy, Germany, France, Switzerland, and Austria set for late 2022, and India in 2023 in partnership with Viacom 18. The global expansion of the service outside the U.S.

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The Ghost Howls

JULY 3, 2023

Top news of the week (Image by Google) Google killed its AR glasses Project Iris Do you remember the name Project Iris? Various reports indicated it as the internal codename in Google for a project meant to build augmented reality glasses. It was our hope for Google entering the AR race together with Meta and Apple.

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The Ghost Howls

OCTOBER 16, 2022

This is ridiculous, not only because the Pro costs a lot of money, but also because it is sold as a “work device” I don’t know how things work where Zuck lives, but here in Italy, a typical workday is 8 hours, not 2. Unless Apple kills it, of course… Productivity ecosystem. 3D reconstruction.

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The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

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The Ghost Howls

APRIL 18, 2022

Anyway, today should be a vacation in Italy, but here I am writing this roundup for you, so if you want to show your appreciation, don’t forget to make a donation on Patreon ! In case there is another platform involved, e.g. Android, 30% will go to Google, and 25% of the remaining money (i.e. Top news of the week. In total, 52.5%

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The Ghost Howls

MARCH 28, 2021

Basically, it is an open and distributed platform to provide the AR Cloud (which is, in turn, a distributed, shared, and persistent augmented reality), that opposes itself to the private AR Clouds that companies like Facebook, Apple, Microsoft, and Niantic are building. And the first one, highlighted by Julia, is that it is accessible.

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The Ghost Howls

MAY 27, 2021

So disappointed that Italy was not in the top 10. For instance, this is the forecast of the analysts for the Google Glass adoption in 2013, that I used for a business plan. We all wear Google Glasses every d… ah, no. The best analysts and futurists are the ones that make predictions around Apple. Data for everyone!

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The Ghost Howls

OCTOBER 31, 2021

Here in Italy we were not used to celebrating it when I was a kid, but children now have fun dressing up and asking for some sweeties from their neighbors. Google is still into XR. Even if Google is quite silent about AR and VR lately , the company is still into immersive technologies. Listen on Apple Podcasts Listen on Spotify.

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The Ghost Howls

SEPTEMBER 13, 2022

How will the “Google Analytics” of the metaverse be? Moved by curiosity, I wanted to give this world a look, but downloading the experience from Italy was too slow and I had to give up. These are impressive numbers, and I’m very curious to see what they can deliver. Disney releases AR-powered movie with Brie Larson. Register to GTC.

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The Ghost Howls

APRIL 25, 2022

The game should be called Assassin’s Creed Nexus and feature 16 missions including the most famous assassins: the first leaked one has been Ezio who will perform a mission in Italy, but there should be also Ezio, Kassandra, Connor, and Haytham. News worth a mention. This can make eating in VR more realistic for instance.

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The Ghost Howls

SEPTEMBER 16, 2019

HTC has launched a new headset, we have another confirmation of Apple glasses, we read about the first hands-on on Kura glasses, and many other things have happened! All of this shows how Apple is most probably testing internally its AR glasses and so the launch may be not that far away (probably in 2020).

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The Ghost Howls

MARCH 23, 2020

Jokes apart, before starting, let me send a big hug to all of you that are in quarantine because of the coronavirus and thank all the people that in these days have cared about me after having heard the sad news about Italy (Simon, David, Daniel, Suzie, Mark… John that has been so kind… Sebastian, and many others!). Yes, Android, Google.

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