XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Google is also rumored to be developing a “Micro XR” platform for XR glasses, which is said to use a prototyping platform internally known as “Betty.”

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Road to VR

MARCH 16, 2023

Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued. Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023.

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Upload VR

MAY 30, 2024

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Why Magic Leap?

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Today, Google announced Android XR , an operating system the firm purpose-built for XR devices and services, which Google calls the “next generation of computing. Notably, Google is developing the XR OS alongside Samsung; during the announcement, Samsung also highlighted how it is poised to release a headset in 2025.

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VRScout

JULY 12, 2021

Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” ” “ XR Casino has first mover’s advantage in providing XR SaaS solutions to online, traditional casinos and sports betting companies.

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The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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Upload VR

JULY 19, 2024

Magic Leap is undergoing layoffs just a few months after announcing a partnership with Google. We will continue to actively support Magic Leap’s customers, developers and our large ecosystem through the Developer Support and Care teams.

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The Ghost Howls

DECEMBER 9, 2024

A VPS system detecting visual features in the surrounding environment (Image by Google) VPS stands for Visual Positioning System. GPS together with the sensors on the phone is all that we need to orient ourselves on a 2D map like Google Maps that we use every day. What is VPS? How do you develop an application using VPS?

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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Upload VR

NOVEMBER 29, 2024

Colocating a Quest 3 and Apple Vision Pro for same-room mixed reality works with Figmin XR. 0:00 / 0:34 1× The app is in closed beta for Apple Vision Pro and we're in active communication with creator Javier Davalos to get a link to the app's listing on Apple's storefront as soon as it is available. 0:00 / 3:52 1×

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XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

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AR Insider

JULY 15, 2020

Visually immersive and contextually-aware AR glasses like Magic Leap One and Hololens 2 require optics whose power consumption and heat dissipation necessitate bulky headgear, rather than anything you’d consider “eyewear.”. This comes down to a classic design tradeoff. The Next Mobility. ” Historical parallels.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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Road to VR

JANUARY 28, 2019

Magic Leap today released a blogpost detailing more motivation behind building Mica, the company’s upcoming AI announced at Leap Con last year. In typical Magic Leap fashion, the blogpost reads more like an experimental art piece than a nuts and bolts explanation of what’s to come.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI. The initiative builds on ARCore, Googles existing augmented reality framework.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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The Ghost Howls

JANUARY 23, 2020

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Standalone/All-in-two headsets.

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XR Today - Mixed Reality tag

MARCH 4, 2025

The device comes as a cross-collaboration between Samsung, Qualcomm, and Google, with Qualcomm providing a chipset foundation and Google working to deploy its much-touted AndroidXR framework on the upcoming headset. Moreover, Samsungs extensive technology ecosystem can help introduce its large Galaxy user base to XR wearables.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

One is that Google will contribute to developing the device via the AndriodXR OS, another is that the device will adopt elements of Samsung’s mobile AI technology, and thirdly, it will receive more public-facing updates this year. Notably, Google is developing this XR OS in collaboration with Samsung.

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Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Azure Cloud Platform competes alongside AWS and Google Cloud.

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VRScout

JULY 18, 2017

In comparison to other higher-end mixed reality headsets like Meta and Magic Leap that will likely require powerful PCs, Mira’s Prism lets you just snap in your iPhone and begin interacting with holographic content. Dubbed Prism, this untethered AR headset is powered by an iPhone and comes in at an accessible price of $99.

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ARPost

NOVEMBER 11, 2022

Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Most have never heard of other immersive tech companies like Magic Leap and NVIDIA. That said, Google and Apple are doing very little when it comes to (publicly) developing (the user side of) the metaverse for work.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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Road to VR

SEPTEMBER 18, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Notably, Luxottica partnered with Google in 2014 to design and distribute additional frames for Google Glass in effort to make the smartglasses a high fashion item.

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Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Could Google be next?

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