The Ghost Howls

JULY 20, 2020

(Image by Oculus). Oculus could be starting the production of a new Quest at the end of July. Multiple reports seem to confirm that Oculus is actually starting the production of a new Oculus Quest headset, with an expected release date in 2021. Google’s investment for a 7.7% of units more produced annually.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Let’s see if Facebook will be a worthier opponent than Google. Microsoft releases Azure Remote Rendering. supports VR.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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XR Today - Mixed Reality tag

FEBRUARY 14, 2025

Googles AndroidXR Provides Developer Passthrough Access Recent news from the AndroidXR camp highlights a significant development advantage that some believe positions the new operating system ahead of the veteran firm Meta. The shark tank is growing, and leaders will emerge.

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VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences.

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AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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Road to VR

NOVEMBER 10, 2021

It’s had pop-up events and in-store demos as far back as 2016 to prepare for the launch of the original Oculus Rift. Opening physical stores though would be much larger step for Meta, putting it in the same retail class as Microsoft, Apple and Google; the latter just opening its first retail store this summer.

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The Ghost Howls

APRIL 20, 2020

Last Oculus Quest update shows hints of an Oculus MR ecosystem. Facebook is continuously updating the Oculus Quest , its most successful device, and this week it has rolled out the runtime v16. I think that this update, together with the last ones, marks the beginning of a mixed reality ecosystem that is being built by Oculus.

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Road to VR

FEBRUARY 4, 2019

Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts. “ I had the best exit one can imagine.

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The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset.

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AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. Force Multiplier.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . For every Facebook there is a Twitter.

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XR Today - Virtual Reality

JUNE 13, 2022

For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences. Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Their Oculus app allows real-time collaboration without ever leaving your home. A company still in stealth, but with founder pedigree from Apple.

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Road to VR

SEPTEMBER 20, 2017

Google—which is increasingly expanding its hardware business in the smartphone, connected home, and AR/VR sectors—has been fingered as one of the likely buyers. Google has tried to buy its way into hardware twice before, albeit more expensively. Those efforts largely fell short and the associated expenses slimmed Google’s margins.

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AR Insider

MARCH 16, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” The Plurality.

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The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. Let me be very honest: I’m not expecting that much from this year in augmented reality.

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The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. It’s basically a monopoly. But there is also bad news to talk about. Some updates on Meta products.

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Road to VR

DECEMBER 7, 2018

Key Items Include: Large Quantities of 27” Apple Thunderbolt Displays. Oculus Systems/ Headsets. Google Daydream Systems/ Headsets. Assorted Microsoft Systems/ Accessories/ Controllers. Large Quantities of Dell Monitors. Samsung Odyssey Systems/ Headsets. Wacom 21” Tablets. Lenovo Mirage Systems/ Headsets.

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VRScout

JUNE 10, 2017

Apple and Google beat the billionaire social media magnate to creating the smartphone — the dominant platform underpinning the Facebook network. Companies like Google and Apple have done that instead. Microsoft has invested aggressively in the technology: it unveiled its HoloLens AR headset two years ago.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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The Ghost Howls

MARCH 30, 2020

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. Valve could provide some audio-visual improvements, while Microsoft its WMR platform, with inside-out tracking of controllers. Apple ARKit 3.5

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UploadVR Between Realities podcast

JUNE 22, 2017

We know Valve is developing multiple VR games internally alongside the controllers, and exploring game design alongside these new interaction paradigms puts the company at the forefront of VR development with Facebook, Microsoft and Google. Let us know what you think down in the comments below!

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

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The Ghost Howls

MARCH 21, 2021

The shape of the controllers is slightly different than the one of the Oculus Touch, though, and there is a ring that surrounds the wrist of the user. There is also “finger-tracking” a la Valve Index , but just for the thumb, index, and middle finger (so, it is more a la Oculus Touch). Image by Microsoft).

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AR Insider

OCTOBER 1, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Orbiting Initiatives. Social Experiment.

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AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue. to Oculus headsets.

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The Ghost Howls

OCTOBER 25, 2021

Image leaked from Oculus runtime). The design of Oculus Quest 2 Pro and controllers has been leaked. The negative reputation could stick with the social network, but not influence products like Oculus headsets, for instance. Facebook releases the Oculus Go unlocked runtime. Top news of the week.

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. See Also: VR Headset Comparison of Vive Cosmos vs. Oculus Rift S.

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The Ghost Howls

OCTOBER 4, 2021

I have to say that this “leak” comes in a very timely fashion , by chance exactly at the moment when Facebook was building the hype for Oculus Quest 2 Pro , convincing so some people to wait for Valve’s moves before buying the new Oculus headset. Apple Maps are going AR. Facebook hires the first Oculus Ambassadors.

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VRScout

SEPTEMBER 4, 2017

This year alone, we’ve seen major announcements from Google and Firefox , as well as the continued growth of independent WebVR communities, such as JanusVR: This is just the beginning; there will be much, much more from here. Google , Oculus and Samsung Internet also published their WebVR and open-source developer resources. .

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

JANUARY 11, 2022

I’ve seen what companies are doing nowadays to use tracked props on the Oculus Quest: they have to add bulky mounts to install the even bulkier Touch controllers on them. Oculus Quest 2 ) to know the pose of the fingers. Qualcomm and Microsoft partnership. Qualcomm and Microsoft partnership (Road To VR).

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