The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

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The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Thanks to Davy Demeyer for the tip!)

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The Ghost Howls

SEPTEMBER 16, 2024

This was to be expected and it is no big deal: VisionOS 2 is coming today and this is great news by itself because it is bringing a lot of new features and improvements to the Apple device (three of these features are actually launching later this year, but all the other ones are coming now).

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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VRScout

MARCH 12, 2018

Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.” The San Jose-based company isn’t the first big fish to gush about AR.

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The Ghost Howls

OCTOBER 16, 2023

More info — Use Google Translate! Apple is still working on a cheaper Vision Pro Meta is not the only company working on a cheaper device. Apple is doing the same with its Vision Pro, hoping to release in the next years a headset with a price that makes it affordable for more people.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Cubes are easy to do. It got thousands of downloads.

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VRScout

SEPTEMBER 4, 2017

This year alone, we’ve seen major announcements from Google and Firefox , as well as the continued growth of independent WebVR communities, such as JanusVR: This is just the beginning; there will be much, much more from here. Google , Oculus and Samsung Internet also published their WebVR and open-source developer resources. .

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

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ARPost

SEPTEMBER 27, 2021

The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Day two of the conference opens with Unity’s keynote. Unity is “just a game engine” like XR is “just a game.” Also on day one is Qualcomm’s keynote presented by VP and GM of XR, Hugo Swart.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). “Now For example, Magic Leap has had a partnership with Google Cloud for the past year now. CloudXR From NVIDIA.

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Magic Leap Software Hardware Amazon 381

ARVR

MARCH 16, 2023

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth sensors, RGB Sensors, Magicleap, Microsoft Hololens, Google Tango andARCore, and Apple AR Kit.

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The Ghost Howls

MARCH 21, 2021

Image by Microsoft). After the news went viral, Microsoft has clarified that it was just “a translation bug” and that Xbox is not adding VR support at the moment. Google halves its revenues on the Play Store. Google has just decided to cut its share on the Play Store to “just” 15% of the revenues of the titles up to $1M.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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Microsoft Apple Education Training 89

UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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Cats and VR

JUNE 6, 2017

Could DIAMONST by Zenko Games be the killer app to showcase Apple's AR Kit? A first playable demo of Diamonst is currently in development with Unity and Vuforia for Android and iOS and will be soon available for Google Tango, Microsoft Hololens and for the Bridge Headset form Occipital.

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Apple AR Augmented Reality Unity 121

The Ghost Howls

APRIL 20, 2020

I think the battle with Apple has just begun. Mozilla updates its Unity WebVR exporter. Two years ago, I reviewed on this blog a Unity plugin that Mozilla had released in beta to let you create WebVR experiences from your Unity projects. Basically, projects that give value to the device and to Microsoft in general.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. Google VR SDK is popular for building virtual reality applications for Android and iOS.

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AR Unity Virtual Reality Course 179

XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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AR Insider

OCTOBER 31, 2019

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

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Magic Leap AR Microsoft Apple 158

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. Google recently announced Android XR, a new operating system designed explicitly for XR (Extended Reality) devices and services, which the company describes as the next generation of computing.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. Microsoft is one of the most exciting companies to watch for gaming companies and consumers interested in the potential of Mixed Reality in gaming.

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The Ghost Howls

NOVEMBER 10, 2019

Image by Google). Google completely opensources Cardboard. With a surprise move, Google has announced with a blog post that it ha opensourced completely Cardboard. Google affirms that Cardboard has been a huge success to introduce people into VR, and more than 15 million headsets have been distributed.

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ARVR

SEPTEMBER 22, 2022

For example, a user could point a camera at areas of their city to see what it looked like ten years ago from an archive of Google Maps. Since location anchors are dependent on Apple Maps data, this means that if the city is not supported by Apple Maps, functionality for location anchors may be limited.

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Augmented Reality Technology How To AR 147

Road to VR

OCTOBER 22, 2016

Some the participating companies included Mozilla, Google, Samsung, Oculus, Facebook, Apple, Microsoft, Valve, Sony, Yahoo, Unity, Intel, Qualcomm, NVIDIA, HP, Dolby, High Fidelity, JanusVR, and Sketchfab.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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The Ghost Howls

JUNE 15, 2020

Late to the party after Oculus and Microsoft already released prototypical implementations, but finally Valve has implemented OpenXR into its runtime SteamVR. Unity details its MARS solution. transforming it in a lightweight browser for iOS that makes Apple users enjoy webpages implementing WebXR. Other relevant news.

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The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). Microsoft has released more specifications for its upcoming XBOX Series X, and from these data is clearly possible to see that it will be compatible with VR headsets. This is one of the weirdest rag-doll experiments in Unity.

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UploadVR Between Realities podcast

DECEMBER 9, 2016

Rather than modding existing headsets with extra cameras, Occipital today announced Bridge, its own mobile headset designed for use with Apple’s iPhone 7, 6, and 6s. He says that the company is working towards the future in which the capabilities of devices like Microsoft’s system are available in mobile-based kits.

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The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? We started talking with other professionals in the field, and they always kept saying to us “If Microsoft can’t do it, how can you do it?”. I think we’ll discover it in some months… (You can imagine my excitement in publishing this interview.

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