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He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! . 2022 could be the key year for XR.
Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!
Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.
Meta announces at Connect Quest Pro and a partnership with Microsoft. There have been a few key announcements at Connect: Meta has launched Quest Pro , its new premium headset, for $1500 Meta announced its focus on a new vertical, productivity Meta has partnered with Microsoft and Accenture to tackle the XR enterprise world.
According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.
A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).
First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.
Apple claims the M4 has a 50% more powerful CPU an d 4 times more powerful GPU than the M2 chipset mounted on the Vision Pro, so an M5 chipset may give the new Vision Pro unprecedented performances for a standalone MR headset. There are more than 10 apps that are already compatible with it, like Figmin XR and Osso VR.
As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.
Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.
Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.” The San Jose-based company isn’t the first big fish to gush about AR.
The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Day two of the conference opens with Unity’s keynote. Unity is “just a game engine” like XR is “just a game.” Also on day one is Qualcomm’s keynote presented by VP and GM of XR, Hugo Swart.
Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Cubes are easy to do. It got thousands of downloads.
It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.
Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.
You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.
New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.
As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). “Now For example, Magic Leap has had a partnership with Google Cloud for the past year now. CloudXR From NVIDIA.
Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).
MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth sensors, RGB Sensors, Magicleap, Microsoft Hololens, Google Tango andARCore, and Apple AR Kit.
We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.
More info — Use Google Translate! Apple is still working on a cheaper Vision Pro Meta is not the only company working on a cheaper device. Apple is doing the same with its Vision Pro, hoping to release in the next years a headset with a price that makes it affordable for more people.
Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.
Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.
Image by Microsoft). After the news went viral, Microsoft has clarified that it was just “a translation bug” and that Xbox is not adding VR support at the moment. Google halves its revenues on the Play Store. Google has just decided to cut its share on the Play Store to “just” 15% of the revenues of the titles up to $1M.
If this partnership is exclusive, Meta has just got a huge edge over its competitors like Samsung or Google. Apple makes an exception because it is a fashionable brand itself and it has already a wide network of stores where people can buy its devices. So the headset by Samsung may be released later than March.
Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.
Could DIAMONST by Zenko Games be the killer app to showcase Apple's AR Kit? A first playable demo of Diamonst is currently in development with Unity and Vuforia for Android and iOS and will be soon available for Google Tango, Microsoft Hololens and for the Bridge Headset form Occipital.
All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification.
Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Most probably, it won’t also unveil the glasses, but it may just talk about upcoming features for Apple XR developers. The “metaverse” was not a key topic inside “Microsoft Build”.
The glasses should work with Google Gemini AI and have the following features: Processors : Snapdragon AR1 and NXP Camera : 12MP with Sony IMX681 Battery : 155mAh Weight : 50 grams The first batch of production should be around 500,000 units , with more to come if the glasses prove to be successful.
Viveport is improving a lot, and now HTC is also launching the Vive XR Suite , which will be distributed thanks to the support of a strong network of partners like HP, NVIDIA, Baidu (the Chinese Google), and Accenture. Facebook and Microsoft publish two interesting research projects for VR.
The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.
Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.
One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.
Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.
The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.
I think the battle with Apple has just begun. Mozilla updates its Unity WebVR exporter. Two years ago, I reviewed on this blog a Unity plugin that Mozilla had released in beta to let you create WebVR experiences from your Unity projects. Basically, projects that give value to the device and to Microsoft in general.
For example, a user could point a camera at areas of their city to see what it looked like ten years ago from an archive of Google Maps. Since location anchors are dependent on Apple Maps data, this means that if the city is not supported by Apple Maps, functionality for location anchors may be limited.
From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections.
Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. Google VR SDK is popular for building virtual reality applications for Android and iOS.
Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.
The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?
Major Vendors to Dismantle Meta, Apple Market Dominance This week, a major piece of the 2025 XR puzzle came to light. Google recently announced Android XR, a new operating system designed explicitly for XR (Extended Reality) devices and services, which the company describes as the next generation of computing.
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