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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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Google Announces Android XR Operating System Alongside Samsung MR Headset

Road to VR

Google today announced Android XR, a new core branch of Android, designed as a spatial operating system for XR headsets and glasses. The company is pitching this as a comprehensive spatial computing platform, and hopes to establish its own territory in the XR landscape against incumbents Meta and Apple.

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The AR Location Wars, Part II: Apple

AR Insider

The real world is a key part of that formula… and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, That could be wayfinding with Google Live View , or visual search with Google Lens. Part II: Apple . Look Around.

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SuperWorld Will Sell You a Share of the Brooklyn Bridge for 100 ETH

ARPost

SuperWorld has divided the globe into billions of plots of land and is selling the “virtual real estate” associated with those physical locations. Usually, when we say “virtual real estate” at ARPost , we’re talking about entirely virtual spaces. NFTs and Virtual Real Estate Tokens. The SuperWorld Metaverse.

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The AR Location Wars, Part I: Google

AR Insider

The real world is a key part of that formula….and and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, That could be wayfinding with Google Live View , or visual search with Google Lens. Part I: Google .

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What’s Google’s AR Incubation Play?

AR Insider

In AR, Apple is a good example of this approach, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most well-traveled destination: Google. For one, Google increasingly offers AR-enabled search results that come to life in 3D.

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AR’s ‘Location Wars’ Get Started

AR Insider

The real world is a key part of that formula… and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value… location, location, location. That could be wayfinding with Google Live View , or visual search with Google Lens. Turf Battle .