The Ghost Howls

DECEMBER 9, 2024

A VPS system detecting visual features in the surrounding environment (Image by Google) VPS stands for Visual Positioning System. GPS together with the sensors on the phone is all that we need to orient ourselves on a 2D map like Google Maps that we use every day. What is VPS? How do you develop an application using VPS?

Immersion 419

Immersion Augmented Reality Google AR 419

Road to VR

JUNE 30, 2020

Google unveiled a method of capturing and streaming volumetric video, something Google researchers say can be compressed down to a lightweight format capable of even being rendered on standalone VR/AR headsets. If you’re looking for more examples of Google’s volumetric video, you can check them out here.

Google 363

Google Video 360 Video Data 363

Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. Samsung was one of the first truly massive tech companies to develop VR hardware.

Samsung 359

Samsung Google Hardware Spain 359

AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

Google 360

Google AR Conference Virtual World 360

The Ghost Howls

FEBRUARY 10, 2025

Boz also said that Meta is going to launch half a dozen wearables: hes probably referring to the upcoming smartglasses, smartwatches, and neural smartbands. The controllers would be sold separately and would be fully optional, mostly dedicated to people who want to play games requiring controllers on the Apple Vision Pro.

Controllers 291

Controllers Apple Ukraine Gaming 291

Road to VR

DECEMBER 12, 2024

Note: Samsung and Google aren’t yet sharing any key details for this headset like resolution, weight, field-of-view, or price. Hands-on With Samsung Project Moohan Android XR Headset Image courtesy Google Starting from the Project Moohan hardwareit’s a good-looking device, no doubt. We went hands on with an early version.

Google 363

Google Samsung Eye Tracking Video 363

Road to VR

DECEMBER 13, 2023

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

Apple 347

Apple Taiwan Asia Europe 347

The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

Google 538

Google AR Machine Learning Video 538

Road to VR

SEPTEMBER 21, 2019

Steadily becoming the biggest open-secret in the industry… more evidence has come to light that Apple in ongoing development of an AR headset. The mode is part of Apple’s ‘StarBoard’ system which was recently uncovered in iOS and described therein as a “system shell for stereo AR enabled apps.”

Apple 278

Apple AR France Hardware 278

The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

Hand tracking 298

Hand tracking Apple Video Training 298

UploadVR Between Realities podcast

OCTOBER 4, 2016

These facts have me considering jumping ship from Apple seriously for the first time since 2007. While I’m deeply embedded in the Apple ecosystem, Pixel tempts me more than ever before to consider leaving Apple behind completely. Just how embedded am I with Apple? Just how embedded am I with Apple?

Apple 247

Apple Google Samsung Video 247

Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

Industry 317

Industry Apple Samsung Controllers 317

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Data privacy. Fairer competition.

Apple 521

Apple Europe Data Amazon 521

Road to VR

FEBRUARY 15, 2024

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

Samsung 332

Samsung Apple Gaming Hardware 332

XR Today - Augmented Reality tag

APRIL 22, 2025

Recently, at the TED2025 conference, Shahram Izadi , the leader of Google’s AndroidXR development team, gave a public demonstration of the upcoming smart glasses operating system, following its initial launch in the new year, showcasing a prototype pair of smart glasses during the presentation.

Google 96

Google HTC Augmented Reality Virtual Reality 96

Road to VR

SEPTEMBER 3, 2022

But there’s likely another major reason for this partnership—it brings two allies together against a common threat: Apple. Though Apple hasn’t formally announced any XR products yet, all signs point to a long history of R&D and a desire for the company to dominate the space.

Apple 355

Apple Virtual Reality Architecture Augmented Reality 355

The Ghost Howls

NOVEMBER 9, 2023

More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.

AR 433

AR Apple Unity Ukraine 433

The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

AR 350

AR Apple Oculus Augmented Reality 350

AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. Google wants maximum reach for the benefits that AR can bring its core search business.

Data 304

Data Google AR Exercises 304

AR Insider

APRIL 6, 2021

As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. Apple of My Eye.

AR 409

AR Wearables Apple Strategy 409

VRScout

MAY 10, 2019

For quick reference, the release order looks like this: “ Enter North Korea ,” – May 9. “ Users can download the Within app on most platforms that support stereoscopic video, including Google Android and Apple iOS. An Ordinary Day in North Korea ,” – May 23. Extreme Rescues with the NYPD ,” – June 6.

North Korea 339

North Korea Iceland New York City Spain 339

XR Today - Mixed Reality tag

DECEMBER 16, 2024

Project Moohan will provide a spatial canvas for users to explore the world via Google Maps, watch sports on YouTube or plan holidays, and more. We are excited to collaborate with Google to reshape the future of XR, taking our first step towards it with Project Moohan.

Samsung 98

Samsung New York City Google New York 98

The Ghost Howls

JANUARY 11, 2022

Further references. Further references. Further references. Further references. Further references. Futher references. There are also some rumors about Half-Life: Alyx coming for PSVR 2, but nothing has been officially announced in this sense. With the Vive Tracker, this setup can become much more compact.

AR 546

AR Haptic Las Vegas HTC 546

ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

AR 414

AR Augmented Reality Trends Healthcare 414

The Ghost Howls

NOVEMBER 15, 2022

Do you recall the rumor in town about the upcoming Apple headset coming with a sort of tracking ring you can use to control the device? The device was very rough and didn’t have an Apple on it, but it worked, and it was quite cheap. The design also reminded me a bit more about other smartglasses, like Google Glass.

Augmented Reality 504

Augmented Reality Controllers Course AR 504

AR Insider

JULY 1, 2021

This figure — based on Apple’s ARkit and Google’s ARCore — is no longer relevant because the landscape of AR-enabled devices is increasingly fragmented by several platforms including social apps and web AR. Always see chart date for context, and refer to newer projections if applicable.

AR 341

AR Hardware Exercises Google 341

XR Today - Augmented Reality tag

OCTOBER 14, 2024

The latter buzz term refers to a retailer’s ability to shift their products or services to meet changing customer demands. Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences.

Immersion 122

Immersion AR Retail Mexico 122

AR Insider

SEPTEMBER 29, 2020

Always see chart date for context, and refer to newer data if applicable. Apple specifically has done a really good job of getting accurate scale in AR,” said Murphy-Chutorian “There are things like measuring if my suitcase fits inside a box, or virtual tape measures. Figures reflect market factors at the time of creation.

AR 386

AR Data Google Industry 386

Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

Apple 134

Apple New York AR Unreal 134

AR Insider

APRIL 1, 2020

Image Source: Google. There are lots of spatial mapping approaches such as visual databases for object recognition ( Google & Apple ), satellite imagery ( Sturfee ) 2D image compositions ( Scape ) and crowsourcing ( Ubiquity6 ). has strong technology that’s aligned with Apple’s ongoing spatial efforts.

AR 293

AR Trends Technology Data 293

The Ghost Howls

SEPTEMBER 30, 2024

Apple already committed to doing AR and made clear that the endgame is AR glasses. So if you are looking for investments for your XR product, keep doing it, and also add some references to the Meta Connect in your pitch. The plan is to make people keep these glasses on all the time , a bit like people do with Apple Airpods.

AR 399

AR Data Apple Italy 399

AR Insider

MAY 11, 2021

Starting with Apple, understanding its wearables play requires getting into its head. Wearables revenues could signal Apple’s continued financial motivations to lessen dependence on a maturing iPhone. Breaking that down, Apple’s Q2 earnings last year showed “wearables, home and accessories” revenue growing 24 percent ($1.2

Wearables 243

Wearables Apple AR Retail 243

ARPost

DECEMBER 10, 2022

Generally, “the cloud” refers to remote servers that do work off of a device. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). For example, Magic Leap has had a partnership with Google Cloud for the past year now. But, what is the cloud anyway? Parents and Partners.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

AR Insider

OCTOBER 22, 2020

Here we use the term “AR glasses” broadly to reference head-worn devices that allow you to directly see the real world as well as digital content, whether basic 2D content or more immersive 3D experiences tied to the real world, sometimes called Mixed Reality. What is clear is that the attempts to date have fallen short. We’ll get into that.

AR 343

AR Wearables Industry Magic Leap 343

AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple. But what’s everyone else doing? That’s the new promise we’re making.”.

Wearables 356

Wearables Exercises Hardware AR 356

AR Insider

MARCH 17, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. We’re of course referring to the AR cloud. Google Lens ) and navigation (e.g. Header Image Credit: Apple. But there are also confidence signals. And Oculus Quest is a beacon of hope on the VR side. AR’s Scaffolding.

Construction 244

Construction Data AR Apple 244

XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Later, in November, another leak emerged suggesting Samsung will use its partnership with Google and Qualcomm to release a pair of AI smart glasses similar to the Meta Ray-Ban glasses. In September 2024 , Qualcomm announced it was working on a pair of smart glasses with Google and Samsung. So, what does all of this mean?

Samsung 129

Samsung Augmented Reality Wearables AR 129