AR Insider

JULY 22, 2020

As we discussed with M7 innovations, this can play out through AR lenses that contextualize products in retail and QSR settings. For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. Transactional Layer. Atomizing Commerce.

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AR Retail Apple Data 315

AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’.

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Road to VR

NOVEMBER 10, 2021

A New York Times report maintains that Meta has been planning its own retail stores that aim to eventually span the world. Opening physical stores though would be much larger step for Meta, putting it in the same retail class as Microsoft, Apple and Google; the latter just opening its first retail store this summer.

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AR Insider

JUNE 25, 2020

A nnouncements at WWDC this week continue to paint a picture of Apple’s long-term AR play. But more closely related to AR and its common graphical connotations, Apple announced GeoAnchors for ARkit 4. Is Visual Mapping Apple & Google’s Next Battleground? Google has the above-mentioned efforts.

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AR Insider

SEPTEMBER 11, 2020

AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it.

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AR Insider

AUGUST 7, 2020

This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it. Another key accelerant worth mentioning is Covid-era retail lockdowns. As for channels, it’s a mix of social, visual search, apps and Web AR.

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Tech Trends VR

FEBRUARY 27, 2019

The Augmented Reality retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC Click To Tweet. Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon.

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Augmented Reality Retail Trends AR 335

Road to VR

NOVEMBER 3, 2017

Android users with flagship-level phones could soon have access to a host of similar AR functions however thanks to Google’s ARCore , which was announced a few months after Apple’s ARKit. SEE ALSO 8 Cool AR Apps to Try Now That Apple iOS 11 is Here.

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Augmented Reality Amazon Retail AR 274

AR Insider

FEBRUARY 3, 2021

One sector where this is already playing out is retail. And if so, which technologies will power that retail future? This will include “try-before-you-buy” AR visualization like we examined yesterday, as well as visual search a la Google Lens. Cashierless’ Retail Finally Arrives. Here are a few candidates.

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Technology Retail Survey AR 324

ARPost

JUNE 23, 2020

Like many clothing manufacturers and retailers, Bollé has had an online presence for a while but they’re doubling down this year. Between closed storefronts, financial difficulty, and economic uncertainty, retail is struggling. In the new normal of retail, Bollé recognizes that safety is now the most important thing.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 247

AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). A Vessel for Google Assistant. In fact, Apple’s Achilles heel for AR audio is the famously inept Siri.

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VRScout

FEBRUARY 16, 2019

Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon. The AR retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC.

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AR Augmented Reality Retail Google 301

ARPost

JANUARY 20, 2022

Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds. More than a billion people worldwide use some form of AR and it’s increasingly being used in the world of retail to bring enhanced experiences to consumers. Google Lens. What Is AR Cloud?

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Hypergrid Business

FEBRUARY 3, 2024

Apple Vision Pro. Image courtesy Apple.) I recently read a CNN article on Tim Cook and the risk he’s taking with Apple Vision Pro. The gist of it is this: The Vision Pro will be Apple’s riskiest launch in years and could end up being the product that defines Tim Cook’s legacy. Have you seen the Apple Vision Pro movie?

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AR Insider

MAY 26, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Retail as a Service.

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Amazon AR Retail Real Estate 269

AR Insider

JULY 9, 2021

This was amplified in the Covid era as it brought back some of the product essence and dimension that was lost in retail lockdowns. Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. On a more practical level, they’re seeing real results.

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VRScout

OCTOBER 28, 2019

Google Lens brings your Pixel 4 retail box to life. To celebrate the launch of its latest Pixel phone and reaffirm its commitment to AR, Google has hidden a secret AR advertisement on the retail box of the Pixel 4 that, when scanned using Google Lens, unlocks a unique 2D animation complete with a message welcoming you to #teampixel.

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AR Insider

SEPTEMBER 18, 2019

It’s also monetizable, and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image searches on Google desktop. It takes form so far in Google Lens. But How did Google build this, and where could it go next? Google’s not alone. The New SEO.

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Apple Google AR Data 167

Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550.

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ARVR

MARCH 31, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.

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Apple AR Retail Data 130

AR Insider

NOVEMBER 26, 2019

Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. This plays out through Google Lens (visual search) and Live View (AR mapping/navigation). In all cases, it will utilize Google’s robust image database for object recognition.

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VRScout

AUGUST 15, 2022

The app has already attracted the attention of one of the biggest retailers of art and craft supplies. The Cupixel app is available on Google Play and the Apple App Store for $12.99/month. JOANN recently announced that they will be investing $5M in seed money to help the company grow. Image Credit: Cupixel.

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XR Today - Augmented Reality tag

DECEMBER 29, 2022

This makes it one of the fastest-growing technologies in the world, and retail is no exception. Here is the latest on the role of AR in retail. AR Will Revolutionise the Retail Landscape. AR Will Revolutionise the Retail Landscape. Here is a closer look at the profound effects of AR on the retail industry.

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AR Insider

MARCH 18, 2020

One example is Google’s efforts to ease us into AR by incubating it in search. It also includes continuing to plant the Google Lens button in more prominent spots, like the search bar in Google’s iOS app (see below). The Apple Pay of AR? And it fits Apple’s playbook as sort of a lite version of ARkit.

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UploadVR Between Realities podcast

JUNE 19, 2017

HTC announced today it is expanding the online presence of the HTC Vive to Best Buy’s website, Walmart.com, and other online retailers. Paired with recent news with Apple, Google and Intel, we’re seeing major retailers and direct-to-consumer companies endorse Vive as the premier VR experience.”.

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The Ghost Howls

AUGUST 21, 2020

The Eyesight Raptor retails for either $799 or $899 USD depending on whether you want 16 GB or 32 GB of space. Solos retails for $499. The EyeRide consists of a small heads-up display on your helmet that displays essential smartphone features like Google Maps and phone calls inside your helmet’s visor.

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XR Today - Augmented Reality tag

MAY 25, 2023

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. Online shoppers can also experience hands-on retail demos, combining convenient digital content with personalised physical shopping experiences. percent compounded annual growth rate (CAGR) from 2021 to 2028.

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XR Today - Augmented Reality tag

NOVEMBER 22, 2022

This week, Google is rolling out a long-awaited update for its Maps service, integrating augmented reality (AR) navigation visualizations, search functions, and immersive retail tools, 9 to 5 Mac reported. The software giant first previewed Google Maps Live View’s AR functions in September.

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AR Insider

SEPTEMBER 29, 2020

This was the case in “normal” times and has accelerated during the COVID era, when retail lockdowns compel AR’s ability to visualize products remotely. Beyond that high-level appeal, there’s a real business case. AR ad campaigns continue to show strong performance metrics. Figures reflect market factors at the time of creation.

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AR Insider

MAY 11, 2021

Starting with Apple, understanding its wearables play requires getting into its head. Wearables revenues could signal Apple’s continued financial motivations to lessen dependence on a maturing iPhone. Breaking that down, Apple’s Q2 earnings last year showed “wearables, home and accessories” revenue growing 24 percent ($1.2

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Wearables Apple AR Retail 241

VRScout

MAY 20, 2019

The ReachEDU app is available for free on the Appstore and Google Play. MekaMon are available via Apple (in-store and online), Amazon among other retailers. Reach EDU will have ongoing updates with new missions, content and supporting materials continually being developed. Image Credit: Reach Robotics.

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Mashable VR

APRIL 25, 2022

The company formerly known as Facebook is getting into retail, and therefore, is starting to employ retail workers. Photos of the store depict "retail associates" getting hands-on with customers as they try out the products. A Meta Store retail associate in action. Apple Stores took formal steps towards unionizing.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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VRScout

MARCH 12, 2018

Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.” For instance, retail staff could wear the HoloLens to see how something has been selling.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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