AR Insider

SEPTEMBER 11, 2020

AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it.

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Retail Survey AR Trends 428

The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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Apple Sony Augmented Reality Hand tracking 386

AR Insider

JUNE 25, 2020

A nnouncements at WWDC this week continue to paint a picture of Apple’s long-term AR play. But more closely related to AR and its common graphical connotations, Apple announced GeoAnchors for ARkit 4. Is Visual Mapping Apple & Google’s Next Battleground? Google has the above-mentioned efforts.

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AR Apple Retail Data 315

ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. AR in Retail and Shopping .

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Augmented Reality Trends Retail AR 422

AR Insider

FEBRUARY 3, 2021

One sector where this is already playing out is retail. And if so, which technologies will power that retail future? This will include “try-before-you-buy” AR visualization like we examined yesterday, as well as visual search a la Google Lens. Cashierless’ Retail Finally Arrives. Here are a few candidates.

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Technology Retail Survey AR 380

AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

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AR Google Apple Data 370

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 289

ARPost

FEBRUARY 24, 2020

This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need. And when it comes to consumer wearables, rumors are flying that Apple is planning to release its own version of AR glasses by 2022. A great example here is the smartwatch.

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Technology AR Retail Real Estate 364

AR Insider

AUGUST 7, 2020

This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it. Another key accelerant worth mentioning is Covid-era retail lockdowns. As for channels, it’s a mix of social, visual search, apps and Web AR.

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AR Survey Retail Trends 416

Road to VR

NOVEMBER 10, 2021

A New York Times report maintains that Meta has been planning its own retail stores that aim to eventually span the world. Opening physical stores though would be much larger step for Meta, putting it in the same retail class as Microsoft, Apple and Google; the latter just opening its first retail store this summer.

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New York Retail AR Microsoft 360

Tech Trends VR

FEBRUARY 27, 2019

The Augmented Reality retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC Click To Tweet. Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon.

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Augmented Reality Retail Trends AR 335

Road to VR

NOVEMBER 3, 2017

Android users with flagship-level phones could soon have access to a host of similar AR functions however thanks to Google’s ARCore , which was announced a few months after Apple’s ARKit. SEE ALSO 8 Cool AR Apps to Try Now That Apple iOS 11 is Here.

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Augmented Reality Amazon Retail AR 277

ARPost

JUNE 23, 2020

Like many clothing manufacturers and retailers, Bollé has had an online presence for a while but they’re doubling down this year. Between closed storefronts, financial difficulty, and economic uncertainty, retail is struggling. In the new normal of retail, Bollé recognizes that safety is now the most important thing.

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AR Augmented Reality Retail Sony 360

AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). A Vessel for Google Assistant. In fact, Apple’s Achilles heel for AR audio is the famously inept Siri.

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AR Google Apple Strategy 288

AR Insider

MAY 26, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Retail as a Service.

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Amazon AR Retail Real Estate 306

VRScout

FEBRUARY 16, 2019

Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon. The AR retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC.

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AR Augmented Reality Retail Google 301

ARPost

JANUARY 20, 2022

Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds. More than a billion people worldwide use some form of AR and it’s increasingly being used in the world of retail to bring enhanced experiences to consumers. Google Lens. What Is AR Cloud?

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AR Augmented Reality Tourism Google 405

AR Insider

SEPTEMBER 18, 2019

It’s also monetizable, and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image searches on Google desktop. It takes form so far in Google Lens. But How did Google build this, and where could it go next? Google’s not alone. The New SEO.

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Apple Google AR Data 189

AR Insider

JULY 9, 2021

This was amplified in the Covid era as it brought back some of the product essence and dimension that was lost in retail lockdowns. Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. On a more practical level, they’re seeing real results.

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AR Case Study Retail Study 407

VRScout

OCTOBER 28, 2019

Google Lens brings your Pixel 4 retail box to life. To celebrate the launch of its latest Pixel phone and reaffirm its commitment to AR, Google has hidden a secret AR advertisement on the retail box of the Pixel 4 that, when scanned using Google Lens, unlocks a unique 2D animation complete with a message welcoming you to #teampixel.

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Google AR Retail Augmented Reality 154

ARPost

APRIL 10, 2020

According to Statista , online returns will become a $550 billion problem for retailers this year due to the rise in online shopping. Google, Snapchat, and Facebook are quickly ticking off the parts of the body their camera can recognize. Then I return the jeggings. That’s a monstrous issue. This is not far off.

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Augmented Reality AR Retail Examples 452

AR Insider

NOVEMBER 26, 2019

Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. This plays out through Google Lens (visual search) and Live View (AR mapping/navigation). In all cases, it will utilize Google’s robust image database for object recognition.

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AR Google Case Study Examples 362

Hypergrid Business

FEBRUARY 3, 2024

Apple Vision Pro. Image courtesy Apple.) I recently read a CNN article on Tim Cook and the risk he’s taking with Apple Vision Pro. The gist of it is this: The Vision Pro will be Apple’s riskiest launch in years and could end up being the product that defines Tim Cook’s legacy. Have you seen the Apple Vision Pro movie?

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Apple Los Angeles Retail Technology 148

Road to VR

MAY 24, 2022

As first reported by GMW3 , Magic Leap appears to be flushing excess stock of the 2018-era AR headset via the Amazon-owned online retailer Woot. . It looks like Magic Leap is holding a barn burner of a sale on its first AR headset, Magic Leap 1, as the one-time $2,300 device can now be had for $550.

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Magic Leap AR Denver Haptic 364

ARVR

MARCH 31, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.

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Apple AR Retail Data 130

VRScout

AUGUST 15, 2022

The app has already attracted the attention of one of the biggest retailers of art and craft supplies. The Cupixel app is available on Google Play and the Apple App Store for $12.99/month. JOANN recently announced that they will be investing $5M in seed money to help the company grow. Image Credit: Cupixel.

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AR Tips Augmented Reality Retail 307

AR Insider

SEPTEMBER 29, 2020

This was the case in “normal” times and has accelerated during the COVID era, when retail lockdowns compel AR’s ability to visualize products remotely. Beyond that high-level appeal, there’s a real business case. AR ad campaigns continue to show strong performance metrics. Figures reflect market factors at the time of creation.

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AR Data Google Industry 430

The Ghost Howls

FEBRUARY 15, 2021

It wants to create an ecosystem , where most probably all the devices can work together (like it happens today with Apple devices); The report also claims that Facebook may be building its own operating system to encompass all these devices. Apple is working on Micro-OLED displays. Another week, another rumor about Apple’s XR efforts.

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Taiwan Apple Augmented Reality Machine Learning 382

UploadVR Between Realities podcast

JUNE 19, 2017

HTC announced today it is expanding the online presence of the HTC Vive to Best Buy’s website, Walmart.com, and other online retailers. Paired with recent news with Apple, Google and Intel, we’re seeing major retailers and direct-to-consumer companies endorse Vive as the premier VR experience.”.

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HTC Retail Google Apple 172

The Ghost Howls

AUGUST 21, 2020

The Eyesight Raptor retails for either $799 or $899 USD depending on whether you want 16 GB or 32 GB of space. Solos retails for $499. The EyeRide consists of a small heads-up display on your helmet that displays essential smartphone features like Google Maps and phone calls inside your helmet’s visor.

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Examples AR Augmented Reality Data 458

AR Insider

MAY 11, 2021

Starting with Apple, understanding its wearables play requires getting into its head. Wearables revenues could signal Apple’s continued financial motivations to lessen dependence on a maturing iPhone. Breaking that down, Apple’s Q2 earnings last year showed “wearables, home and accessories” revenue growing 24 percent ($1.2

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Wearables Apple AR Retail 260

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. This is the 150th Week Peek!

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Oculus Apple Hand tracking Magic Leap 270

XR Today - Augmented Reality tag

DECEMBER 29, 2022

This makes it one of the fastest-growing technologies in the world, and retail is no exception. Here is the latest on the role of AR in retail. AR Will Revolutionise the Retail Landscape. AR Will Revolutionise the Retail Landscape. Here is a closer look at the profound effects of AR on the retail industry.

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Augmented Reality Retail How To AR 106

Upload VR

SEPTEMBER 2, 2024

Apple Vision Pro's gaze-and-pinch interaction system can feel like telekinesis at times, and makes watching media and simple interactivity a breeze. Yang says his team at Surreal includes former Alphabet engineers who worked on Google Glass, Google Maps, and the Waymo self-driving car project.

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Controllers Apple Hand tracking Google 136

VRScout

MAY 20, 2019

The ReachEDU app is available for free on the Appstore and Google Play. MekaMon are available via Apple (in-store and online), Amazon among other retailers. Reach EDU will have ongoing updates with new missions, content and supporting materials continually being developed. Image Credit: Reach Robotics.

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Education AR Machine Learning Gaming 331

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Augmented Reality Amazon Apple Virtual Reality 201

Mashable VR

APRIL 25, 2022

The company formerly known as Facebook is getting into retail, and therefore, is starting to employ retail workers. Photos of the store depict "retail associates" getting hands-on with customers as they try out the products. A Meta Store retail associate in action. Apple Stores took formal steps towards unionizing.

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Retail Atlanta Apple California 87