The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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XR Today - Augmented Reality tag

DECEMBER 29, 2022

This makes it one of the fastest-growing technologies in the world, and retail is no exception. Here is the latest on the role of AR in retail. AR Will Revolutionise the Retail Landscape. AR Will Revolutionise the Retail Landscape. Here is a closer look at the profound effects of AR on the retail industry.

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XR Today - Augmented Reality tag

MAY 25, 2023

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. Online shoppers can also experience hands-on retail demos, combining convenient digital content with personalised physical shopping experiences. percent compounded annual growth rate (CAGR) from 2021 to 2028.

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ARVR

MARCH 31, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.

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Upload VR

SEPTEMBER 2, 2024

Apple Vision Pro's gaze-and-pinch interaction system can feel like telekinesis at times, and makes watching media and simple interactivity a breeze. Yang says his team at Surreal includes former Alphabet engineers who worked on Google Glass, Google Maps, and the Waymo self-driving car project.

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Mashable VR

APRIL 25, 2022

The company formerly known as Facebook is getting into retail, and therefore, is starting to employ retail workers. Photos of the store depict "retail associates" getting hands-on with customers as they try out the products. A Meta Store retail associate in action. Apple Stores took formal steps towards unionizing.

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VRScout

OCTOBER 28, 2019

Google Lens brings your Pixel 4 retail box to life. To celebrate the launch of its latest Pixel phone and reaffirm its commitment to AR, Google has hidden a secret AR advertisement on the retail box of the Pixel 4 that, when scanned using Google Lens, unlocks a unique 2D animation complete with a message welcoming you to #teampixel.

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AR Insider

JUNE 25, 2020

A nnouncements at WWDC this week continue to paint a picture of Apple’s long-term AR play. But more closely related to AR and its common graphical connotations, Apple announced GeoAnchors for ARkit 4. Is Visual Mapping Apple & Google’s Next Battleground? Google has the above-mentioned efforts.

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XR Today - Augmented Reality tag

NOVEMBER 22, 2022

This week, Google is rolling out a long-awaited update for its Maps service, integrating augmented reality (AR) navigation visualizations, search functions, and immersive retail tools, 9 to 5 Mac reported. The software giant first previewed Google Maps Live View’s AR functions in September.

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Upload VR

SEPTEMBER 5, 2024

New Chinese Headset Is An Apple Vision Pro & Quest Pro Crossover This Chinese company’s latest headset is a blatant Apple Vision Pro clone but with a Quest Pro style rear battery, powered by Qualcomm’s XR2+ Gen 2 chipset. Play For Dream MR doesn't run Horizon OS , or even Pico OS or Google's upcoming Android XR.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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AR Insider

JULY 22, 2020

As we discussed with M7 innovations, this can play out through AR lenses that contextualize products in retail and QSR settings. For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. Transactional Layer. Atomizing Commerce.

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AR Insider

AUGUST 20, 2020

We’ve been hearing this rallying cry for AR commerce for a few years, but it takes on new meaning during Covid-era retail lockdowns. But another factor could propel AR in the post-Covid era: touchless retail. Cashierless retail a la Amazon Go will get its long-awaited chance to shine. The Next Normal. Header Image Credit: Lowes.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. AR in Retail and Shopping .

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AR Insider

SEPTEMBER 18, 2019

It’s also monetizable, and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image searches on Google desktop. It takes form so far in Google Lens. But How did Google build this, and where could it go next? Google’s not alone. The New SEO.

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AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

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XR Today - VR Headsets tag

MAY 18, 2022

Extended reality promises a new way for business leaders in the retail landscape to connect colleagues and reach their audience like never before. Tools like virtual, augmented, and mixed reality could help to recreate some of the meaningful experiences we’re used to seeing with in-person retail interactions. Yord Studio.

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Road to VR

NOVEMBER 10, 2021

A New York Times report maintains that Meta has been planning its own retail stores that aim to eventually span the world. Opening physical stores though would be much larger step for Meta, putting it in the same retail class as Microsoft, Apple and Google; the latter just opening its first retail store this summer.

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GizModo VR

FEBRUARY 18, 2022

Apple retail employees at a number of stores across the country are quietly planning to unionize, according to a Washington Post report —spurred on by pay that hasn’t kept up with inflation even as the tech giant posts record-setting profits. Read more.

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ARPost

FEBRUARY 24, 2020

This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need. And when it comes to consumer wearables, rumors are flying that Apple is planning to release its own version of AR glasses by 2022. A great example here is the smartwatch.

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Technology AR Retail Real Estate 364

XR Today - Mixed Reality tag

MARCH 15, 2024

Apple Debuts Vision Pro 1.1 For enterprises, Apple is improving enrollment for application access. According to reports, Apple is supporting workers undergoing account-driven enrollment. According to reports, Apple is supporting workers undergoing account-driven enrollment.

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XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

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AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). A Vessel for Google Assistant. In fact, Apple’s Achilles heel for AR audio is the famously inept Siri.

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AR Insider

MAY 26, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Retail as a Service.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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AR Insider

FEBRUARY 3, 2021

One sector where this is already playing out is retail. And if so, which technologies will power that retail future? This will include “try-before-you-buy” AR visualization like we examined yesterday, as well as visual search a la Google Lens. Cashierless’ Retail Finally Arrives. Here are a few candidates.

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AR Insider

SEPTEMBER 11, 2020

AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it.

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AR Insider

AUGUST 7, 2020

This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it. Another key accelerant worth mentioning is Covid-era retail lockdowns. As for channels, it’s a mix of social, visual search, apps and Web AR.

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ARPost

JUNE 23, 2020

Like many clothing manufacturers and retailers, Bollé has had an online presence for a while but they’re doubling down this year. Between closed storefronts, financial difficulty, and economic uncertainty, retail is struggling. In the new normal of retail, Bollé recognizes that safety is now the most important thing.

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VRScout

AUGUST 15, 2022

The app has already attracted the attention of one of the biggest retailers of art and craft supplies. The Cupixel app is available on Google Play and the Apple App Store for $12.99/month. JOANN recently announced that they will be investing $5M in seed money to help the company grow. Image Credit: Cupixel.

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ARVR

DECEMBER 13, 2021

Google has begun to innovate in this area as a new feature of its Live View AR navigation. When Apple launched ARkit in 2007, several concept videos emerged on YouTube showing AR’s potential to guide customers through airports and shopping malls. And Google naturally is keen on owning a piece of this, given tools like Google Lens.

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ARPost

JANUARY 20, 2022

Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds. More than a billion people worldwide use some form of AR and it’s increasingly being used in the world of retail to bring enhanced experiences to consumers. Google Lens. What Is AR Cloud?

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VRScout

FEBRUARY 16, 2019

Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon. The AR retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC.

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AR Augmented Reality Retail Apple 301

Tech Trends VR

FEBRUARY 27, 2019

The Augmented Reality retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC Click To Tweet. Looking into 2019, with Apple and Google starting to support Web based AR experiences, I believe we will see more useful AR experiences from brands soon.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Road to VR

NOVEMBER 3, 2017

Android users with flagship-level phones could soon have access to a host of similar AR functions however thanks to Google’s ARCore , which was announced a few months after Apple’s ARKit. SEE ALSO 8 Cool AR Apps to Try Now That Apple iOS 11 is Here.

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AR Insider

JULY 9, 2021

This was amplified in the Covid era as it brought back some of the product essence and dimension that was lost in retail lockdowns. Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. On a more practical level, they’re seeing real results.

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