XR Today - Mixed Reality tag

JANUARY 23, 2024

SPIE achieves this via a series of seminars, technical conferences, an exhibition floor, and a series of courses the event holders run alongside the primary conference date. Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event. If the mainstream boom happens, events like SPIE.AR|VR|MR

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San Francisco Conference Magic Leap Industry 82

The Ghost Howls

SEPTEMBER 23, 2024

If this partnership is exclusive, Meta has just got a huge edge over its competitors like Samsung or Google. Apple makes an exception because it is a fashionable brand itself and it has already a wide network of stores where people can buy its devices. So the headset by Samsung may be released later than March.

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Unity Kenya Samsung AR 269

XR Today - Mixed Reality tag

JULY 31, 2023

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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HTC Apple United States Head Mounted Display 58

Hypergrid Business

MAY 5, 2017

If you think of Apple, you probably think of their stylish designs and usability. Or the story of Facebook being launched from a college dorm room, or Apple starting out in a garage. Apple is well known for being secretive about their new products, and this helps create buzz around them. KFC’s Colonel Sanders, for example.

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Examples Burma Apple Magic Leap 66