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Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.
And it promises to have also some features that surpass the Apple Vision Pro (I hope not the price!). From this quick look, it seems a mix between Android and the interface of the Apple Vision Pro. Thanks Rob Cole for the tip) Learn more News from partners (and friends) Participate in the Developer Nation survey!
ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. About a third of employees and almost as many employers who participated in the survey prefer video conferencing to in-person meetings. One potential reason: surveillance fears. Who Wants to Work in the Metaverse?
The XR landscape has changed significantly over the last five years with the flourishing of standalone headsets and new entrants like Apple and (soon) Google. Not only that, you’d have to convince me that Apple would dive head-first into the market with its own headset… and it would cost $3,500!
Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.
Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Google Starline starts real-world testing.
In a recent SYKES’ survey of 3,000 adults,11 percent report using touchless payments like PayPal, Apple Pay or Venmo for the first time in the last five months. More importantly, the survey indicates sustained adoption of touchless tech and transactions. Touchless in-aisle shopping through AR could be one of those innovations.
The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple has performed very strategic acquisitions as well, and the news of the week is that Snap has acquired Compound Photonics to gain a key supplier of LCOS and Microled displays. Apple may have delays for its headset.
Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Check-ins with Apple experts for UI design and development guidance, and help refining your app. This Apple-owned development device needs to be returned upon request.
I’ve read a lot of articles and XR news this week, but actually, at the end of the day, nothing relevant has happened, except for the usual rumor about Apple… so you can close this roundup now… no ok, I’m kidding! This doesn’t sound to me very “Apple”. And by the way, on the personal side, things are going well for me!
This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it. We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. From the Source.
This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it. We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. Covid-Advantaged. From the Source.
More info Some news about Apple Vision Pro The news and rumors about Vision Pro never end. In these two weeks, we got to discover that Apple is planning to organize demo sessions of Vision Pro inside the Apple Store venues and that in the beginning, the only way to buy a Vision Pro will be going to an Apple Store.
This will include “try-before-you-buy” AR visualization like we examined yesterday, as well as visual search a la Google Lens. It could even be simpler than Google’s advanced object recognition technology. Data Dive: Google Lens Recognizes 15 Billion Products. Mobile Payments’ Time to Shine.
Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. After covering the ‘What, When & Why’ of Apple’s AR play, what about the “here and now” AR Opportunity? This is true if counting Apple (ARkit) and Google (ARcore) compatibility. Revenue Mix.
Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Let’s see if Facebook will be a worthier opponent than Google. Google releases Chrome 81. Other relevant news.
The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The Right Choice is available for download now via the Google Playstore and the iOS Apple Store. Image Credit: Red Cross.
By comparison, only 24 percent are reporting strong growth for consumer virtual reality, and only 31 percent say the same for consumer augmented reality and mixed reality technology, according to a survey of hundreds of businesses released this month by VR Intelligence. Image courtesy VR Intelligence.). Image courtesy VR Intelligence.).
According to the Steam hardware survey, Windows Mixed Reality headsets are still used by 50–80,000 people today. It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses.
Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.
Specifically, LoopMe’s Christina Park cites her company’s survey data that show that almost 20 percent of consumers are more likely to pay attention to interactive ads, and 40% find AR try-ons useful. Starting with AR’s fad label, this myth can be dispelled by consumer sentiments.
Google I/O is a little more than a week away and it appears the company is sending out surveys to Wear OS users. To ask them how satisfied they are with their smartwatches. If you hear a strange sound in the distance, it’s not the sound of cicadas rising from their 17-year slumber. It’s the disbelieving, slightly… Read more.
More info (Twitter post that describes the excitement around this project) More info (Official launch blog post) Other relevant news (Image by Google) Chrome ships WebGPU Chrome , the most popular browser around, has just implemented WebGPU. This research, taken further, could bring many interesting innovations in the AR field.
In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. So let’s make a big online survey, a classic Google Form, and let’s agree on what to hype next so that we can pretend to be experts in time.
Is Apple Building an Entertainment Wearable? Will Google Incubate AR Inside Search? Is Google Building an ‘Internet of Places?’ AR Briefs, Episode 25: Consumer AR Survey Results. 2020 Spatial Predictions: Apple’s AR Fate. And look forward to more daily spatial computing coverage in 2020.
But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list. Speaking of Facebook’s billion lens engagements, Google has matched that figure in visual search activations for Google Lens.
Apple acquires IKinema. Another acquisition got my attention this week: Apple buying IKinema. As when Apple bought Metaio and Faceshift, a great service is not available anymore for all the devs of the world because of an acquisition by Apple. As has happened with previous acquisitions, we have just to wait and see.
The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The experience can be downloaded now from the Google Playstore and the iOS Apple Store.
Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? These are models supported by ARtillery Intelligence’s consumer AR survey (see below). The poster child here is Apple which sold 25 million AirPods last year, and are conditioning an all-day use case.
New Steam hardware survey highlights that the number of VR headsets has grown again, and now according to Road To VR there are 1.6M Let’s see how Apple and Google will answer. Google Glass 2 is now available for direct purchase. This is what Google Daydream is now useful for (look at the answers). Learn more.
Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone.
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.
Based on interviews and surveys of more than 750 XR professionals, the report is an in-depth analysis of the state of the global XR market today and seeks to distil emerging XR trends into a clear narrative to determine the sector’s future direction.
Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.
While the experience may feel similar to a Samsung Gear VR or Google Daydream View, both devices require newer Android devices. Don’t be surprised when you start to see network TV channels pop up sometime soon, extending over-the-top (OTT) viewing experiences you may be used to like Apple TV into VR. And that’s a big deal.
Apple held a Spring product event Tuesday, which also happened to be International Women's Day (IWD). Apple CEO Tim Cook marked the occasion with a tweet honoring "women who are charting the course for a more equitable future," while Apple also featured all female developers in a promotional video for its new M1 Ultra processor.
An MIT study about embracing digital technology reports that 63 percent of surveyed managers said the pace of technological change in their workplaces is too slow, primarily due to a “lack of urgency.” Google Trends indicates a smaller impact for the term “Augmented Reality,” while “Remote Support” shows much stronger relevance.
It could be that Facebook is planning a walled-garden hardware ecosystem similar to Apple, and will be focusing their energy on the control that comes with building their standalone headsets. Or if Facebook is able to expand to any OEMs beyond Samsung, then appears as though they have not done so yet. LISTEN TO THE VOICES OF VR PODCAST.
Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017). A survey of augmented reality. Here is the link. Ronald Azuma.
April’s hardware survey of VR headsets on Steam. And in the end, the beginning of June is a good opportunity to answer whatever Google had announced mid May at Google I/O and at the same time to put pressure on Apple for the WWDC conference in mid-June.
More info (PwC research) More info (Steam Hardware Survey) More info (Counterpoint Research) More info (Moss and Gorn selling more than 1M units). Or of a hybrid AR/VR headset like the Lynx or like the rumored Apple visor? This proves once again that it is not easy, but it is possible to be profitable in the VR market.
Years later, in 2014, my previous classmate Gianni Rosa Gallina called me because he wanted to create a startup about all the fancy things we were discussing in that period, in particular Google Glasses and my obsession about seeing virtual objects on top of the real world. From it, ARKit has born, I guess. A random tutorial found on Youtube.
Creating remote MR productions VR for rehabilitation of cognitive and psychological disorders (Source: Kurt Othmer, Youtube) A recent survey has narrowed down to the fact that every minute of the day, there is a vehicle related accident. So, is shutting yourself indoors the only safe alternative? Fortunately no!
Amazon Alexa and Google Assistant compatibility are pretty standard nowadays, while Apple HomeKit options are fewer and far between.) Yet 60 percent of burglars surveyed for a frequently cited University of North Carolina survey several years prior would find a different target if they saw an alarm on-site.
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