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The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

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The XR Week Peek (2025.01.05): Vivo to launch a mixed reality headset, VR usage on Steam on the rise, and more!

The Ghost Howls

And it promises to have also some features that surpass the Apple Vision Pro (I hope not the price!). From this quick look, it seems a mix between Android and the interface of the Apple Vision Pro. Thanks Rob Cole for the tip) Learn more News from partners (and friends) Participate in the Developer Nation survey!

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ExpressVPN Survey Explores Immersive Tech in the Workplace

ARPost

ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. About a third of employees and almost as many employers who participated in the survey prefer video conferencing to in-person meetings. One potential reason: surveillance fears. Who Wants to Work in the Metaverse?

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Despite Years of Reports to the Contrary, PC VR Just Won’t Die—In fact, It’s Growing

Road to VR

The XR landscape has changed significantly over the last five years with the flourishing of standalone headsets and new entrants like Apple and (soon) Google. Not only that, you’d have to convince me that Apple would dive head-first into the market with its own headset… and it would cost $3,500!

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

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The XR Week Peek (2022.10.18): Meta announces Quest Pro, new rumors about Apple, and more!

The Ghost Howls

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Google Starline starts real-world testing.

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Will AR Enable Retail’s Touchless Era?

AR Insider

In a recent SYKES’ survey of 3,000 adults,11 percent report using touchless payments like PayPal, Apple Pay or Venmo for the first time in the last five months. More importantly, the survey indicates sustained adoption of touchless tech and transactions. Touchless in-aisle shopping through AR could be one of those innovations.

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