Remove Apple Remove Google Remove Survey
article thumbnail

The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

HTC 451
article thumbnail

ExpressVPN Survey Explores Immersive Tech in the Workplace

ARPost

ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. About a third of employees and almost as many employers who participated in the survey prefer video conferencing to in-person meetings. One potential reason: surveillance fears. Who Wants to Work in the Metaverse?

Survey 441
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

Google 466
article thumbnail

The XR Week Peek (2022.10.18): Meta announces Quest Pro, new rumors about Apple, and more!

The Ghost Howls

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Google Starline starts real-world testing.

Apple 475
article thumbnail

Will AR Enable Retail’s Touchless Era?

AR Insider

In a recent SYKES’ survey of 3,000 adults,11 percent report using touchless payments like PayPal, Apple Pay or Venmo for the first time in the last five months. More importantly, the survey indicates sustained adoption of touchless tech and transactions. Touchless in-aisle shopping through AR could be one of those innovations.

AR 544
article thumbnail

The XR Week Peek (2022.01.17): Big tech companies’ battle for talents, PSVR 2 still not confirmed for 2022, and more!

The Ghost Howls

The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple has performed very strategic acquisitions as well, and the news of the week is that Snap has acquired Compound Photonics to gain a key supplier of LCOS and Microled displays. Apple may have delays for its headset.

Survey 543
article thumbnail

XR Talks: How Big Will AR Commerce Get?

AR Insider

This projection is informed by several inputs and market signals such as the adoption pace of brands and retailers, and investment from tech giants like Google to accelerate it. We’re also tracking Apple and Google moves that signal AR commerce’s likely web-based orientation. From the Source.

AR 394