ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. 3D Increases Engagement, Awareness, and Purchase Intent.

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The Ghost Howls

SEPTEMBER 14, 2021

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. As you may have understood from my sarcasm, in 80 minutes of keynote for this Apple Event there has been no emphasis at all on AR, or on related technologies. Commentary.

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The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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AR Insider

OCTOBER 23, 2020

The most notable updates came from Google, Apple and Facebook, in order of recency. This includes Google’s updates to its visual search efforts; Apple’s Lidar-powered iPhone 12 Pro; and Facebook’s developments in Live Maps, experimental AR glasses … and of course Quest 2.

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The Ghost Howls

AUGUST 1, 2020

He has also recently written together with Irena Cronin “The Infinite Retina” , a great book about the technologies of the future, like XR, AI, and autonomous vehicles. But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on. Not now, but soon.

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The Ghost Howls

DECEMBER 9, 2024

Today I’m writing a deep dive into Visual Positioning Systems (VPS) , which are one of the foundational technologies of the future metaverse. As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. What is VPS?

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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VRScout

AUGUST 19, 2020

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.

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Road to VR

MARCH 25, 2025

In a press statement , Vivo says the move comes as a broader push to pursue both robotics and XR devices, referring to Vivo Vision as “a significant milestone in vivo’s exploration of mixed reality technology.”

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XR Today - Virtual Reality

JANUARY 15, 2025

Apple introduced a new world of opportunities to the VR space with its cutting-edge Vision Pro headset delivering incredible tracking capabilities, and almost unmatched visual fidelity. Other organizations, like Google, are working on entirely new software solutions. More Advanced Accessories VR accessories are nothing new.

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VRScout

FEBRUARY 16, 2022

But did you know that before there was Pokémon GO , Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag? More importantly, what will this merging of technologies do for AR in general? But what is XM? That’s for you to figure out!

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Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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AR Insider

AUGUST 12, 2020

Going back further, Google has long revealed its intentions to use the smartphone as a visual search tool for local discovery. Google Lens lets users hold up their phones at various objects to contextualize them, while Live View lets them navigate urban areas in the ways described above. Internet of Places. Where GPS Fails.

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AR Insider

SEPTEMBER 12, 2024

This week on Reality Bytes, we dive into Google’s courtroom showdown, Amazon’s Just Walk Out technology in stadiums, and Apple’s Visual Intelligence. This post appeared first on AR Insider.

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Road to VR

APRIL 4, 2023

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Google is also rumored to be developing a “Micro XR” platform for XR glasses, which is said to use a prototyping platform internally known as “Betty.”

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Upload VR

JANUARY 27, 2025

Apple still has a team at a "secretive facility" developing microLED displays intended for AR glasses, Bloomberg's Mark Gurman reports. The facility is in Santa Clara, 15 minutes away from Apple's headquarters in Cupertino. Most major technology companies are researching and developing microLED.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2. But now, with the Vision Pro becoming a bit old, we have the rumors about the Apple Vision Pro 2.

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The Ghost Howls

FEBRUARY 10, 2025

The controllers would be sold separately and would be fully optional, mostly dedicated to people who want to play games requiring controllers on the Apple Vision Pro. More info Android XR to guarantee camera access Google confirmed to me that the Android XR operating system will offer camera access in the same way phones do.

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Road to VR

JULY 12, 2024

This week Samsung and Google confirmed their forthcoming “XR platform” will be announced this year, though it’s unclear if it will actually launch before the end of 2024. It was early 2023 when Samsung, Google, and Qualcomm first announced their collaboration on an “XR platform” based on Android.

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XR Today - Virtual Reality

MAY 27, 2024

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. So, what is Google Project Starline, and what makes it different from the current solutions available? What is Google Project Starline?

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Starline promises telepresence technology to reimage video conferencing as we’ve never seen. Barra says he’s moving into the healthcare technology space. W elcome back to Spatial Beats.

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AR Insider

FEBRUARY 3, 2021

Companies that have leaned into these technologies are seeing big results, as Walmart and Target’s blowout earnings. And if so, which technologies will power that retail future? This will include “try-before-you-buy” AR visualization like we examined yesterday, as well as visual search a la Google Lens.

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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The Ghost Howls

OCTOBER 17, 2022

Apple MR headset may feature iris detection and legs tracking. A new week, a new set of rumors about the Apple headset. Ahah I love the nonsense of the rumors about Apple! More info (Report about Apple visor?—?Mac Mac Rumors) More info (Report about Apple visor?—?Upload Google Starline starts real-world testing.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2024

Will the Apple Vision Pro be discontinued? In the last couple of months, numerous reports have emerged suggesting that Apple is either slowing down or completely halting production of its flagship headset. So, what does that mean for Apple’s future in the extended reality market? Apple Cuts Vision Pro Shipments: Is This the End?

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The Ghost Howls

MAY 6, 2024

Top news of the week (Image by Apple) Half of Fortune 100 companies are using Apple Vision Pro Apple CEO Tim Cook has answered the doom posts of the past week that revealed that Vision Pro’s sales plummeted after its launch by stating that more than half of Fortune 100 companies have bought an Apple XR headset and are experimenting with it.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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AR Insider

OCTOBER 14, 2020

Continued steps in that evolutionary path were taken yesterday at Apple’s iPhone 12 event. Network rollouts still have a ways to go, but Apple is getting ahead of that. Triangulating Clues in Apple’s AR Roadmap. Image Credit: Apple. The second future-proofing move is lidar. Seeing in the Dark . The Long Game.

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Road to VR

DECEMBER 13, 2023

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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XR Today - Augmented Reality tag

APRIL 17, 2025

Google recently surprised tech enthusiasts by showcasing prototype AR glasses during a TED talk hosted by Shahram Izadi , Google’s head of augmented reality and extended reality. According to The Korea Economic Daily, this prototype is Samsung-made under the existing Android XR partnership between Google and Samsung.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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Upload VR

MARCH 12, 2025

Google is in "final talks" to acquire AdHawk, a startup that makes ultra-low-power eye tracking tech for headsets and glasses, Bloomberg reports. If it goes through, AdHawk employees will join Google's Android XR team. If it goes through, AdHawk employees will join Google's Android XR team. AdHawk's sensor module.

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

As reported by Bloomberg’s Mark Gurman ; the Apple visionOS 2.4 This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Professional Applications of the VisionOS 2.4

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AR Insider

FEBRUARY 1, 2021

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

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Upload VR

APRIL 16, 2025

Demeo got a visual upgrade across all platforms, and now supports mixed reality and eye-tracked foveated rendering on Apple Vision Pro. As well as supporting VR on Meta Quest, PlayStation VR2, Pico, PC VR, and Apple Vision Pro, a flatscreen version is also available for PC, PlayStation 5, iPad, and Mac. The best part?

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